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Customer Experience

Customer Experience (CX) refers to customers' thoughts, feelings, and perceptions when interacting with an SMB, its channels or products. Examples of CX include how customers develop relationships with organizations or customers signing up for free trials. Through these interactions, customers develop impressions of organizations. A customer's experiences can influence their behavior and purchasing habits: - Positive experiences can boost brand loyalty, improve sales, and increase product awareness among target groups. - Negative experiences can result in bad word-of-mouth, negative PR, and lost revenue.

What Small and Midsize Businesses Need to Know About Customer Experience

Small businesses should develop strategies to improve experiences, such as engaging with customers, capturing feedback, and solving customer problems. SMBs should strive to continually improve the customer experience for better sales outcomes.

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