Cookie Policy

Last updated on May 4, 2026

Overview

This Cookie Policy explains how G2.com, Inc., operating as G2 Digital Markets (“G2 Digital Markets,” “we,” “us,” or “our”), uses cookies and similar technologies on:

• Capterra
• Software Advice
• GetApp

(collectively, the “Services”).

We use cookies and similar technologies to:

• operate and secure our Services
• understand how users interact with our platforms
• personalize content and experiences
• support advertising and marketing 

1. What Are Cookies and Similar Technologies?

Cookies are small text files stored on your device when you visit a website. They help us recognize your device and remember your preferences.

We also use similar technologies such as pixels, tags, and local storage for analytics and advertising purposes.

2. Types of Cookies We Use

We use the following categories of cookies:

Necessary Cookies

Required for the Services to function. These support:

• authentication
• security and fraud prevention
• basic site functionality

These cookies cannot be disabled.

Functional Cookies

Used to:

• remember preferences
• improve usability and navigation

Analytics Cookies

Used to:

• understand how users interact with our Services
• measure traffic and engagement
• improve performance

We may use tools such as Google Analytics or similar technologies.

Advertising Cookies

Used to:

• deliver relevant advertising
• measure campaign performance
• show ads based on your activity across websites

These cookies may collect information about your browsing behavior and interactions.

3. How We Use Cookies

Cookies help us:

• provide and maintain our Services
• analyze usage and improve performance
• personalize content and user experience
• support advertising, including interest-based advertising

4. Your Cookie Choices

You can manage your cookie preferences through:

• the cookie settings tool on our Services
• your browser settings

In some regions, we will ask for your consent before using non-essential cookies.

Opt-Out of Advertising and Data Sharing

Depending on your location, you may have the right to opt out of:

• targeted advertising
• the “sharing” of personal information for advertising purposes

You can exercise this by:

• adjusting your cookie preferences; or
• using a “Do Not Share My Personal Information” link where available

6. Global Privacy Control (GPC)

Where required by law, we recognize Global Privacy Control (GPC) signals as a request to opt out of certain data processing activities, including targeted advertising.

To use Global Privacy Control opt-out preference signals, please follow the instructions here.

7. Third-Party Cookies

Third-party providers may place cookies on your device to provide:

• analytics services
• advertising services
• marketing and attribution services

These third parties may collect information about your activity across websites.

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time. Updates will be posted with a revised “Last Updated” date.

9. Contact Us

Email: [email protected]
Address: G2.com, Inc.,100 S Wacker Dr., Suite 600 Chicago, IL 60606