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Analytics and Business Intelligence (ABI)

Analytics and business intelligence (ABI) is a catchall term for the applications, infrastructure, tools, and best practices that help organizations make smarter use of their data. The terms business intelligence and analytics are often used interchangeably, but the difference can be understood as descriptive versus predictive, respectively. Business intelligence identifies and explains trends, while analytics is concerned with predicting future events and making better business decisions. The wide variety of ABI tools on the market allows even non-technical users to perform in-depth data analysis.

What Small and Midsize Businesses Need to Know About Analytics and Business Intelligence (ABI)

Data-driven organizations are more likely to increase sales and boost employee productivity, among other benefits. ABI can help SMBs keep pace with their competitors and improve their customer experience. For example, customer analytics can be used to create hyper-personalized marketing campaigns with messaging that has been fine-tuned for individual buyers or segments, resulting in higher revenue.

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