ActiveCampaign

Who Uses ActiveCampaign?

ActiveCampaign is ideally suited for small and medium sized businesses looking to grow through better customer relationships.

What Is ActiveCampaign?

ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations.

ActiveCampaign Details

ActiveCampaign

http://www.activecampaign.com

Founded 2003

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ActiveCampaign pricing overview

ActiveCampaign does not have a free version but does offer a free trial. ActiveCampaign paid version starts at $9.00/month.


Starting Price

$9.00/month

Pricing Details

Starting from: Lite: $9/month, paid yearly Plus: $49/month, paid yearly Professional: $129/month, paid yearly Enterprise: $229/month, paid yearly

Free Version

No

Free Trial

Yes

ActiveCampaign deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base Software
  • Phone Support
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Mac (Desktop)
  • Windows (Desktop)
  • Linux (Desktop)
  • Android (Mobile)
  • iPhone (Mobile)
  • iPad (Mobile)

Training Software

  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos

ActiveCampaign Features

  • API
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Alerts/Notifications
  • CRM Software
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Management Software
  • Contact Database
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  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Document Storage
  • Drag & Drop
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Forecasting
  • Interaction Tracking
  • Interaction Tracking
  • Internal Chat Integration
  • Lead Capture Software
  • Lead Generation Software
  • Lead Management Software
  • Lead Qualification
  • Marketing Automation Software
  • Mobile Access
  • Opportunity Management
  • Pipeline Management
  • Projections
  • Quotes/Estimates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Forecasting Software
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Segmentation
  • Social Media Integration
  • Task Management Software
  • Territory Management
  • Third Party Integrations
  • Workflow Management Software

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  • Content Management System (CMS) Software
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  • Customer Segmentation
  • Customizable Branding
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  • Customizable Forms
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  • Drag & Drop
  • Drip Campaigns
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  • Email Templates
  • Engagement Analytics
  • Event Triggered Actions
  • Lead Capture Software
  • Lead Generation Software
  • Lead Management Software
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Web Forms
  • Workflow Management Software

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ActiveCampaign Reviews

Read all reviews

Overall rating

4.6/5

Average score

Ease of Use 4.3
Customer Service Software 4.5
Features 4.5
Value for Money 4.5

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Ben marcoux (.
Manager
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support Software
    4 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 02/03/2021

"Why I ONLY Use ActiveCampaign"

Comments: I've used ActiveCampaign every day for the last three-plus years to send broadcast emails and segmented, automated emails for my own business and for clients. Other than the occasional frustration dealing with a slow loading page, I've loved using it. It's super user friendly so it's easy for anybody to get up and running quickly so they can start making money for their business with email. But it's also got a ton of bells and whistles that even the most experienced email marketers will be impressed by.

Pros: Before settling on ActiveCampaign, I used a half dozen other email service providers. The expensive ones were too clunky and loaded with features I was paying for but would never use. They also took forever to set up and learn how to use. Literally WEEKS. The cheap ones didn't have enough "oomph" under the hood to build the powerful automation I needed and wanted to. ActiveCampaign is perfect because whether you're a newb or a seasoned email marketing vet, you can do what you want to do. It's SUPER easy to go in and set up a basic broadcast email or automation. But it's also loaded with tons of features that allow you to really "geek out" and "supercharge" your email marketing.

Cons: When working on automation, sometimes the interface is a little laggy. This is super frustrating because nothing is worse that being "in the zone" and getting work done setting up campaigns, then having to stop because the interface froze or decided to load super slow. Also, I've heard some complaints about the actual email builder being clunky and not the friendliest for designers, but I only send predominantly text emails so that's not an issue for me.

  • Reviewer Source 
  • Reviewed on 02/03/2021
Michelle M.
Tantric Body Love Coach
Professional Training & Coaching, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support Software
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 29/03/2021

"Had to switch from MailChimp"

Pros: I like how straightforward and intuitive the software is. -- I can actually see a visual flow map of the customer journey, I can create automated series and then schedule them easily, I can create a standard template for my weekly video campaign and then customize it without revisiting old or pre-designed templates; I wasn't able to do any of those things intuitively with MailChimp. I have fewer than 400 subscribers right now, and I'm really glad to be making the switch now instead of later down the road. ActiveCampaign is where I want to build the foundation for my email marketing from here on out. Also, I had to buy a whole separate online course to learn how to use MailChimp and ActiveCampaign includes a startup course, "Getting Started," in their platform. Much appreciated! This is turning into a MailChimp critique, but the other thing I didn't like was how I couldn't just type directly into the body of the email like how a NORMAL email works; I had to write in a separate box to the side and it made it hard to see what the actual email would end up looking like sometimes.

Cons: Honestly I don't have any feedback about what to improve yet; I've been using ActiveCampaign for just a couple weeks.

  • Reviewer Source 
  • Reviewed on 29/03/2021
Verified Reviewer
Founder
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    1 /5
  • Ease of Use
    2 /5
  • Features & Functionality
    4 /5
  • Customer Support Software
    1 /5
  • Value for Money
    3 /5
  • Likelihood to Recommend
    0/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 04/09/2017

"Strong Automation System & Ecomm DataLayer, Weak Support and Long Standing Bugs"

Pros: Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses. It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.

Cons: After months of issues that resulted in one of our clients losing an excess of $40,000 in revenue, we can no longer recommend activecampaign. Poor support was to blame for this issue, with it being impossible to get someone on a call even though we pay 6 figures a year for service. Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing bugs that they seem to have no intention to fix. For instance, the system is supposed to generate previews for each automation's email steps and in various other places, but instance shows a broken image. We have inquired about this to the support to be told they are aware it's been broken for over a year and have no ETA or intention on repairing it. We have this problem on all our client's accounts(dozens), and it's a serious issue with UI/UX but they don't seem to care. There are also some major logic issues, such as if you filter an automation to show anyone with 0 purchases, it doesn't work. We also inquired about this but got another non-response... So basically, where it works, it works well but there are a few major issues and they don't seem intent on repairing them, even though they are steady releasing more features to add to their pricing tiers. Overall, it's hard to find another system that provides the ease of use, features, and value of activecampaign but the support and existing bugs are a nasty/necessary compromise.

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 04/09/2017
Craig P.
Marketing Manager
Computer & Network Security, 11-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support Software
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 25/02/2021

"Great Features, Good Reliability"

Comments: I needed something simple enough to train staff to use, but with the ability to do crazy, advanced things. Over the last decade+ I had been using numerous competitors, but think I might have found a permanent home with ActiveCampaign after using it for two years.

Pros: The automations are where ActiveCampaign really wins. You can do almost anything you'd want to do, and it really helps with the ability to track and move leads through a funnel.

Cons: There is no way to group together TAGs. This makes it difficult to keep track of them all when you use external software that might be creating tags based on prospect activity. However, because of the ways Automations works, you rarely have to use TAGs. You can keep leads spinning around inside Automations, following unique paths, for the entire sales cycle.

  • Reviewer Source 
  • Reviewed on 25/02/2021
Mike C.
Founder
E-Learning, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support Software
    3 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 10/01/2021

"Best of its kind but getting complacent on the basics"

Comments: I was a huge advocate for AC early on. Now, I temper that because of my frustrations. If they listen to their users more and get down to fixing the basics that are way outdated, they can soon get back to a full 5* experience. But for now, I would say try it out carefully. If you don't need the capabilities that distinguish it from the likes of MailChimp, it probably is not worth the annoying hassles.

Pros: This is high-end marketing automation at mid-market pricing. If you want to automate marketing to a high-degree and with great sophistication, AC allows you to do nearly anything - yet at a price point similar to email marketing tools with little or no automation. That's why I chose Active Campaign and why I stick with it.

Cons: For all of its technical sophistication, there are a few weak points around basics. Its email creation interface feels dated and the handling of image assets is clunky and horrid. Creating restore points and undo is flaky and unreliable. And what makes all this so bad is that users have logged these points for several years as top requests and AC has not addressed them. Instead they add fancy functionality. The basics of everyday use matter and the experience spoils the software for me.

  • Reviewer Source 
  • Reviewed on 10/01/2021