ActiveCampaign

A convenient All-in-One CRM and Automation

Comments: In my company, Active Campaign is used on a daily basis. We are a franchising network, needing one full-service CRM and Marketing Automation to be shared within the network (similar automations for the whole network), while leaving space and autonomy for each franchisee to develop its own (Sales management, marketing management). Active Campaign allows not only this structure to work seamlessly, but the way the service is organized allows a whole range of possibilities for my company, most of which we haven't yet scratched the surface.

Pros:

It's easy to use, easy to deploy and being all-in-1 solution for marketing and sales management, automation, it's very convenient and comparatively affordable.

Cons:

A few areas are still under development and not quite up to the task, namely features such as landing page development, or conditional forms.

Best of its kind but getting complacent on the basics

Comments: I was a huge advocate for AC early on. Now, I temper that because of my frustrations. If they listen to their users more and get down to fixing the basics that are way outdated, they can soon get back to a full 5* experience. But for now, I would say try it out carefully. If you don't need the capabilities that distinguish it from the likes of MailChimp, it probably is not worth the annoying hassles.

Pros:

This is high-end marketing automation at mid-market pricing. If you want to automate marketing to a high-degree and with great sophistication, AC allows you to do nearly anything - yet at a price point similar to email marketing tools with little or no automation. That's why I chose Active Campaign and why I stick with it.

Cons:

For all of its technical sophistication, there are a few weak points around basics. Its email creation interface feels dated and the handling of image assets is clunky and horrid. Creating restore points and undo is flaky and unreliable. And what makes all this so bad is that users have logged these points for several years as top requests and AC has not addressed them. Instead they add fancy functionality. The basics of everyday use matter and the experience spoils the software for me.

ottimo tool

Pros:

easy to use and very efficient, I use it every day

Cons:

too expensive, would be great to have smaller amount of contacts to buying

Ineffective business model for our use

Comments: I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I can't delete my inactive leads (else the costs will constantly increase)

Pros:

Useful tool to automate emails to leads and manage our sales process

Cons:

I am not using AC for the campaign features, yet it forces me to constantly upgrade my plans when I reach the cap (while preventing me from deleting inactive users)

Affordably plans for small business

Comments: The pricing is reasonable and it does what you need it to do.

Pros:

Discounted introductory offer to get to know what it can do.

Cons:

Integration with Lead Pages needs a work around.