Who Uses Emma?

Emma is designed for marketing teams at businesses of all sizes with tailored editions for agencies, universities and franchises.

What Is Emma?

Emma's email marketing platform makes it easy for teams of all sizes to create and collaborate on beautiful campaigns across departments or locations, delivering a seamless brand experience that increases engagement and drives more revenue from email. Our team-oriented product design, powerful integrations and award-winning professional services make it easier than ever for marketers to do their very best work.

Emma Details

Emma

http://www.myemma.com

Founded 2003

Emma Pricing, Cost & Reviews - Capterra UAE 2020

Emma does not have a free version and does not offer a free trial. Emma paid version starts at $89.00/month.

Starting Price

$89.00/month

Pricing Details

Based on annual contract

Free Version

No

Free Trial

No

Deployment

Cloud, SaaS, Web

Training

Live Online

Webinars

Documentation

Support

Business Hours

Online

Emma Features

Email Marketing Software
A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Emma Reviews

Showing 5 of 115 reviews

Overall
4.2/5
Ease of Use
4.2/5
Customer Service
4.2/5
Features
3.9/5
Value for Money
4/5
Jessica G.
Designer
Marketing & Advertising, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 30/09/2019

"I loved my experience"

Comments: It was so easy to use and the customer service helped with any issues.

Pros: I loved so many things about using Emma. If I didn't like something I would be able to reach out to customer service and receive a quick response.

Cons: I didn't like how you couldn't change the background or how the templates weren't always working the way you wanted them to.

  • Reviewer Source 
  • Reviewed on 30/09/2019
Verified Reviewer
Marketing Communications Manager
Consumer Services, 1,001-5,000 Employees
Used the Software for: 1+ year
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 24/06/2019

"Great ESP for Enterprise Level"

Comments: Great. No complaints. System works as advertised, allows us to use more advance features and integrations and the always available call in customer service is very helpful when needed.

Pros: I currently use this to manager multiple brands as sub-accounts under a single primary account. The interface is intuitive, once you get used to it the builder is more powerful that others out there, and I really enjoy the way segmenting works. Automation is a breeze and multivariate testing works really well and is clear to see campaign specific winners.

Cons: The only real item on my wish list would be the ability to build a segment on the review and send tab instead of actually building a segment, saving it and then going through the process of sending your campaign and selecting the segment then. Would be nice to build segments on the fly based on previous campaigns etc.

  • Reviewer Source 
  • Reviewed on 24/06/2019
Karl T.
Director of Marketing
13-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    2/5
  • Ease of Use
    4/5
  • Features & Functionality
    2/5
  • Customer Support
    1/5
  • Value for Money
    3/5
  • Likelihood to Recommend
    1/10
  • Reviewer Source 
  • Source: SoftwareAdvice
  • Reviewed on 07/11/2017

"Be Cautious of Choosing Emma"

Comments: Very bad company to do business with.

Pros: Emma email provide very aesthetically pleasing emails while being user friendly. This this product is competitive with other basic email marketing SAAS products such as Constant Contact and Mail Chimp.

Cons: Don't let their sales staff fool you on their upgraded packages. This is a very basic easy to use email service, that's it. Their upgraded packages which claim to add advanced features and automation don't hold a candle to a true email automation SAAS product such as Infusionsoft etc. Their sales account reps make big claims on the capability of the features but when actually using them, the workarounds that you will need to do are tedious. We have been using Emma for many years because of the attractive email layouts and ease of use. When we saw the promises the upgraded tools promised we were very excited. Unfortunately after really diving in, we found that the tools were not capable of effectively executing the processes and automation sequences that we needed. We signed a one year contract on the upgrade and as LONG time customers were reminded of that when asking to be dropped back to our old package. Because of this, we will be cancelling our entire account when the upgraded package expires. It's unfortunate, as we would have continued to be customers for many years to come. It's definitely not worth the price, and I would not recommend doing business with Emma.

Vendor Response

by Cliff on 08/11/2017

I'm very sorry to hear about your experience with Emma, and thank you for sharing such honest feedback so we can address your concerns. I'm Cliff Corr, Director of Customer Success at Emma and it's very important to me to understand where we could have provided you with a better product and service experience. That way, I can involve the necessary teams to ensure we make changes to better meet your expectations and business needs. If the training you received wasn’t helpful, I'd love to dig into why and ensure we address that on all future trainings. I will reach out to you directly to set up a time to discuss. Thanks again for this feedback.

  • Reviewer Source 
  • Source: SoftwareAdvice
  • Reviewed on 07/11/2017
Eve K.
CEO
Media Production, 2-10 Employees
Used the Software for: Free Trial
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    3/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 17/03/2020

"The designer really made hte newlsetter fantastic, but the prices were high comared"

Comments: The customer service is excellent and the person on the phone really spoke to me and understood the ramififcations of the newsletter I was building. It was perfect.

Pros: The designer integrated my design that I had hired someone else to create into the software or the program so it looked very professional and really blew me away. It was a great product if I could afford the requirements of having a physical address (I was affraid to use my home address) and putting in the software.

Cons: The price was too high for me at the time.

  • Reviewer Source 
  • Reviewed on 17/03/2020
Keith O.
Director for Communication
Education Management, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    3/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 06/02/2019

"Emma Marketing/Email System for higher ed"

Comments: We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department.

Pros: The WYSIWYG is pretty reliable and intuitive. The list management is easy to use and sending an email to multiple audiences is so clear that there is no possible confusion to send to the wrong groups. The emails frequently get sent immediately upon hitting send.

Cons: The copy/paste from Word or from other sources occasionally will cause serious formatting issues that can't be resolved without looking into the source. The Word clipboard feature doesn't always work. The building out of the design of a template -- specifically the dragging and dropping -- can be frustrating because blocks can't always be relocated where you'd like them to be. At times, the format of font -- ital, bold, underline -- can get "stuck," meaning you have to go into the source to re-format.

  • Reviewer Source 
  • Reviewed on 06/02/2019