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What Is Marketo Engage?

Adobe Marketo Engage uses data and AI to automate marketing tasks and workflows, while tracking impact and reach. AI-assisted automations help you create in-depth profiles, and find and segment new prospects and audiences. Real-time “listening” triggers relevant content across web, mobile, and email marketing, as well as paid and social channels. Native integrations connect marketing automation with your most important tools, such as your CRM, to let your teams sync marketing and sales efforts.

Who Uses Marketo Engage?

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.

Marketo Engage Software - Account Smart Lists: Segment your list of target accounts using both people and account filters to create a segmented list of accounts that can then be referenced and activated in people-based smart lists, the backbone of marketing automation
Marketo Engage Software - Account-Level Nurture Automation: Engage and nurture your target accounts across all your existing channels over time and at the right cadence
Marketo Engage Software - Email Performance: Analyze your email programs across a variety of variables
Marketo Engage Software - Landing Pages: Marketo’s landing page templates provide a running start for marketers and let you personalize based on segmentation
Marketo Engage Software - Dynamic Chat: Use an automated chat bot chat bot to prompt customers with suggested topics, questions and canned responses

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Reviews of Marketo Engage

Average score

Overall
4.3
Ease of Use
3.8
Customer Service
3.9
Features
4.3
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Jana
Jana
Senior Director Of Marketing in US
Verified LinkedIn User
Computer Software, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

A top-tier marketing automation service.

5.0 11 months ago

Comments: With Adobe Marketo Engage, we can now automate our lead marketing cycle and zero in on the most likely customers. As a result, we were able to do more and see better outcomes. The quality of reports must increase. Email layout and scripting are two areas that might use a lot more work. Even though solutions like Integration LaunchPoint are great for processing campaigns and automating other tasks, they may benefit from being more easily integrated with other apps.

Pros:

Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future.

Cons:

Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly.

Emma
Emma
Senior Director Product Marketing in US
Verified LinkedIn User
Hospital & Health Care, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Definitely one of the top Marketing automation tools out there.

4.0 11 months ago

Comments: Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients.

Pros:

Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.

Cons:

Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.

Jamie
Digital Marketing Manager in US
Food & Beverages, 10,000+ Employees
Used the Software for: 1-5 months
Reviewer Source

Provides a comprehensive solution for creating and managing sophisticated marketing campaigns

5.0 2 months ago New

Comments: Adobe Marketo Engage provides a robust marketing automation platform that excels in dynamic customer segmentation, personalized communications, and real-time analytics, enabling marketers to create highly engaging and effective campaigns. Its user-friendly interface and comprehensive support make it accessible, though its high cost and complexity can be challenging, especially for smaller businesses or those new to marketing automation. Despite some limitations in customization and integration, its scalability and powerful features make it a valuable tool for businesses aiming to enhance their marketing efforts through advanced personalization and data-driven optimization.

Pros:

Dynamic segmentation and tailored communications enhance engagement. Immediate performance metrics for optimizing campaigns on the fly. Effective management of email campaigns and multi-channel integration. Suitable for businesses of all sizes with extensive integration options. Intuitive design with extensive training and support resources.

Cons:

High price point with potential additional costs for advanced features. Steep learning curve and time-consuming implementation. Requires technical expertise and can present integration challenges. Some limitations in template options and feature flexibility. Variable quality and response times in customer support.

Ileana
Mktg Sr. Director in US
Management Consulting, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Disappointed of Adobe Marketo Engage

3.0 4 weeks ago New

Comments: 1. Onboarding was not great. After so many months we are still struggling to finalize integration. 2. Customer success rep has no idea how Marketo works, doesn't have access to the platform, cannot truly advise, assess our needs and determine the best course of action. 3. To access consulting, we already paid for it as part of our contract, it takes more than 10 days. 4. Training is very long and not that helpful. 5. Invoices were sent to the wrong email address 6. Account manager seems rather detached, disinterested. I don't see that Marketo cares about its clients. We used Silverpop, Eloqua and lately Pardot (Salesforce Marketing Cloud Account Engagement). We had much better experience. We switched to Marketo just because Pardot was requiring now also Salesforce license for users and their admin and testing features are really basic. We hoped Marketo will be an upgrade, but it doesn't seem so.

Pros:

Admin: ability to limit the number of emails received by a contact within a defined time period; subject line tests; flows can provide some flexibility but only limited; Frankly, we regret the move. Not what we expected from Adobe. Our experience with other products was much better.

Cons:

Customer success doesn't use the platform, how they can ensure our success then? Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources. Integration with Salesforce cannot be tailored from the platform (how the data flows or which records to be updated) - competitors offer this for so many years.

Ogarekpe
Implementation Engineer in US
Information Technology & Services, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Superb tool to transform your marketing efforts

5.0 4 months ago

Comments: This tool is a game changer in elevating your marketing efforts and driving engagement.

Pros:

It has robust personalization features that are instrumental in enabling us to produce content that is relevant to our customers leading to effective marketing campaigns. Thanks to this tool we are able to save important resources and valuable time through its marketing automation features of tasks.

Cons:

Its advanced customisation features have a high learning curve and require ample training and vendor support to use them appropriately.