iContact

Who Uses iContact?

iContact is perfect for small businesses, entrepreneurs, marketers, agencies, & high-volume sender w/ 25k-500K subscribers. Nonprofits, EDUs, financial services, event mgrs, and many more love us!

What Is iContact?

Unlimited sending. US-based support. Email experts on staff. iContact Email Marketing helps businesses of all stages and sizes get results. From the small business just getting started, to the professional marketers and agencies, to high-volume senders with 25k-500K+ subscribers, iContact offers a plan to meet every need. All customers get a Success Manager dedicated to getting you up and running quickly, unlimited access to award-winning technical support and a 98% deliverability rating.

iContact Details

iContact

http://www.icontact.com

Founded 2003

iContact Software - Easy Email Creation
iContact Software - Advanced Custom Reporting
iContact Software - Activity Dashboard
iContact Software - Custom Sign Up Forms
iContact Software - Social Media Management
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Starting price

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$10.00/month
$14.00/month

Free Version

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Free Version Yes
Free Version Yes
Free Version Yes

Free Trial

Free Trial No
Free Trial Yes
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Free Trial Yes

iContact deployment and support

Support

  • FAQs/Forum
  • Knowledge Base Software
  • Phone Support
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Android (Mobile)

Training Software

  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos

iContact Features

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
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  • Campaign Planning
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  • Conversion Rate Optimization
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  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
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  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Web Forms
  • Workflow Management Software

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  • Question Piping
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  • Response Quotas
  • Response Validation
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  • Skip Logic
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iContact Reviews

Read all reviews

Overall rating

4.5/5

Average score

Ease of Use 4.4
Customer Service Software 4.6
Features 4.2
Value for Money 4.4

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Write a Review!
Trevor K.
Art Director
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    4 /5
  • Customer Support Software
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 20/12/2017

"A Solid Email Platform"

Comments: I get the ability to reach my customers and turn them into return customers week after week and year after year.

Pros: iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too. There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything so nicely. My point of sale doesn't even allow the breadth of exports and options that iContact does, so it's more than just an email platform to me. Automation is visually very simple and means that I know I'm reaching my audience at the correct times. I no longer have to manually send each email, and with the automation there are tons of options to segment in addition. This means I'm not sending frivolous emails, so that keeps our open rate high.

Cons: I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations. I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.

Vendor Response

by iContact on 19/03/2018

Hi Trevor! We are thrilled to hear that iContact¿s design services and automation tools make your job easier and your emails more impactful with your customers. At iContact we value being your one stop shop for your email marketing needs. We also appreciate your feedback about copying your automation plans from one platform to another. We¿ve noted this feature and completely understand how it would be helpful. Thank you and have a wonderful day!

  • Reviewer Source 
  • Reviewed on 20/12/2017
Karen C.
Consultant
Information Technology & Services, 11-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support Software
    4 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 12/02/2020

"Works great for us"

Comments: We've had to contact support a couple of times and they have been helpful. The level we purchased isn't a comprehensive marketing solution. But we came back to it after having trouble with ClickDimensions, it actually works better.

Pros: When I want to send out an email, I go into my list of prior emails, make changes, and send. It's very easy. It has all of the functionality we need for sending out bulk emails.

Cons: The editor is a bit clunky. It does take a bit of time to create a new email format. Sometimes it doesn't behave like it is supposed to. But once you save that new format you can use it over and over.

Vendor Response

by iContact on 19/11/2020

Hello Karen,

Thank you for taking the time to leave this detailed feedback for us, we greatly appreciate it!

All the best,

Carlos, Customer Marketing Manager

  • Reviewer Source 
  • Reviewed on 12/02/2020
Robert M.
Graphic Designer
Graphic Design Software, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support Software
    4 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 03/06/2021

"As Easy as using a DND Website Builder"

Comments: iContact wasn't the best email campaign manager when I fist started using it several years ago, but it has since developed into a great program that is equal to its competitors in every feature that I utilize.

Pros: The new templates are super easy to use and make for very easy team collaboration, even when members of a team are very inexperienced with iContact.

Cons: iContact doesn't have the name recognition that Constant Contact has or even Wordpress to some extent. Thus, I do run into problems trying to convince others that iContact works just as well (and in some cases, better) than those others.

  • Reviewer Source 
  • Reviewed on 03/06/2021
Verified Reviewer
Email Marketing Manager
11-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    3 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    3 /5
  • Customer Support Software
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    Unrated
  • Reviewer Source 
  • Reviewed on 05/04/2018

"I've used iContact for the last five years."

Pros: iContact is a low cost solution for basic email marketing. You have access to a strategic advisor. My strategic advisor always provides thorough answers and/or solutions when requested. iContact offers automation with workflows that are easy and quick to build. The user interface is easy to understand.

Cons: The response time to fix API issues can be slow. iContact does not offer a post unsubscribe survey. I'm not able to download user profile information when exporting email send statistics - this is important for me when I want to do a quick analysis on my data.

Vendor Response

by iContact on 14/05/2018

Thank you very much for being a long time iContact customer! We are happy to hear that you have been able to quickly and easily design automations with workflows using your iContact Pro account. We like this feature so much we plan to make it available to all iContact accounts. Thank you as well for your feedback, particularly about adding a post unsubscribe survey. This is being shared with our Product Management team so that it can be reviewed for possible updates in a future release.

  • Reviewer Source 
  • Reviewed on 05/04/2018
Daniel A.
Marketing Manager
Insurance Software, 201-500 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support Software
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 06/04/2021

"Great reporting and great features"

Comments: Love it. It's easy to use and the reporting options make my post-campaign job easy. In past jobs I've used Mailchimp and Constant Contact, however iContact is much better in my opinion. There are less restrictions on designing the email while still having an easy to use WYSIWYG with drag and drop functionality.

Pros: The reporting. When I need to throw stats on Power Point I just take a screen shot of the results page. It also has the ability to compare the results of multiple messages with just a couple clicks. Everything is well formatted, graphical and very informative.

Cons: Can get cluttered if you are sending a bunch of emails. We send emails on behalf of dozens of clients, often the same subject line. I'd love a way to better organize our drafts and our sent messages.

  • Reviewer Source 
  • Reviewed on 06/04/2021