---
description: Get detailed information about Oracle Responsys usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates.
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title: Oracle Responsys Price, Reviews & Ratings - Capterra United Arab Emirates 2026
---

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# Oracle Responsys

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> Responsys Campaign Management from Oracle delivers cross-channel marketing personalization capabilities in a software platform.
> 
> Verdict: Rated **3.8/5** by 6 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Oracle Responsys?

Small to midsize businesses

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.8/5** | 6 Reviews |
| Ease of Use | 3.3/5 | Based on overall reviews |
| Customer Support Software | 3.2/5 | Based on overall reviews |
| Value for Money | 3.5/5 | Based on overall reviews |
| Features | 4.0/5 | Based on overall reviews |
| Recommendation percentage | 60% | (6/10 Likelihood to recommend) |

## About the vendor

- **Company**: Oracle
- **Location**: Chicago, US
- **Founded**: 1977

## Commercial Context

- **Pricing model**: Per Feature
- **Pricing Details**: Contact Oracle for pricing information.
- **Target Audience**: 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, Germany, United Kingdom, United States

## Features

- A/B Testing
- CRM Software
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Campaign Scheduling
- Channel Management Software
- Customer Segmentation
- Data Import/Export
- Email Marketing Software
- Marketing Automation Software
- Multi-Campaign
- Multi-Channel Marketing
- Reporting/Analytics
- Segmentation

## Category

- [Campaign Management Software](https://www.capterra.ae/directory/30012/campaign-management/software)

## Related Categories

- [Campaign Management Software](https://www.capterra.ae/directory/30012/campaign-management/software)
- [Marketing Automation Software](https://www.capterra.ae/directory/6/marketing-automation/software)
- [Email Marketing Software](https://www.capterra.ae/directory/30013/email-marketing/software)

## Alternatives

1. [Brevo](https://www.capterra.ae/software/132996/brevo) — 4.6/5 (3408 reviews)
2. [Mailchimp](https://www.capterra.ae/software/110228/mailchimp) — 4.5/5 (17572 reviews)
3. [MailerLite](https://www.capterra.ae/software/136603/mailerlite) — 4.7/5 (2256 reviews)
4. [ActiveCampaign](https://www.capterra.ae/software/79367/activecampaign) — 4.6/5 (2561 reviews)
5. [Constant Contact](https://www.capterra.ae/software/31898/constant-contact) — 4.3/5 (2912 reviews)

## Reviews

### "Responsys: The Go To Marketing Tool" — 4.0/5

> **Verified Reviewer** | *19 June 2025* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: It is such a great platform when it comes to targeting the right segments, its AI functionalities, the Sent Time Optimizer functionality and many more stuffs. It is constantly evolving.
> 
> **Cons**: They shold probably have an Contact Frequency program inbuilt, currently we face issues where on a given day a user may receive multiple emails from the same sender, which ideally isn't the right experience.

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### "Average tool for email and sms marketing, requires tech knowledge for operations" — 3.0/5

> **Aditya** | *21 October 2024* | Computer Software | Recommendation rating: 4.0/10
> 
> **Pros**: Integration is easy based on rest API calls. Tester can use any API tool to initiate a campaign request easily. The way user can edit customer related market preference from a single screen using both UI and Rest API calls.
> 
> **Cons**: Highly dependent on FTP servers automated jobs when it comes to synching data between your app database and Responsys database. Might have a lag and sometimes data might go out of sync.
> 
> Overall it was an average experience. Creating campaigns, setting up random variables to store customer related task is a bit tricky and flaky. No real time validation available for campaign setup. Trigger and test is the only option left.

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### "Good and fairly simple" — 4.0/5

> **Pam** | *28 August 2022* | Retail | Recommendation rating: 5.0/10
> 
> **Pros**: Limited expertise to maximize all of the functionality even with a success manager
> 
> **Cons**: Lots of bugs and stops starts. Made it difficult to maximize features
> 
> Ok. Nothing to brag about

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### "The Perfect Tool For Email Marketing" — 4.0/5

> **Renly** | *8 February 2024* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: With Oracle Responsys, email marketing and marketing automation is easy
The software makes campaign management effortless and comes with reporting and analytics features.
> 
> **Cons**: No bothers with Oracle Responsys. It has been great

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### "Next Level Email Marketing & Campaign Management" — 5.0/5

> **Thomas** | *22 September 2022* | Information Services | Recommendation rating: 8.0/10
> 
> **Pros**: Responsys has a great delivery rate, can handle large lists and is accommodating for the different businesses we use them for.
> 
> **Cons**: If I could change one thing about Responsys it would be the ability to customize certain analytics.
> 
> We use Responsys as an ESP which takes away the pain of having to monitor blacklists and maintain deliverability tracking. They do that built-in.

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## Links

- [View on Capterra](https://www.capterra.ae/software/213717/oracle-responsys)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/227045/Oracle-Responsys/> |
| en-AE | <https://www.capterra.ae/software/213717/oracle-responsys> |
| en-AU | <https://www.capterra.com.au/software/213717/oracle-responsys> |
| en-CA | <https://www.capterra.ca/software/213717/oracle-responsys> |
| en-GB | <https://www.capterra.co.uk/software/213717/oracle-responsys> |
| en-IE | <https://www.capterra.ie/software/213717/oracle-responsys> |
| en-IL | <https://www.capterra.co.il/software/213717/oracle-responsys> |
| en-IN | <https://www.capterra.in/software/213717/oracle-responsys> |
| en-NZ | <https://www.capterra.co.nz/software/213717/oracle-responsys> |
| en-SG | <https://www.capterra.com.sg/software/213717/oracle-responsys> |
| en-ZA | <https://www.capterra.co.za/software/213717/oracle-responsys> |

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