---
description: Get detailed information about Bento usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Bento Price, Reviews & Ratings - Capterra United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Bento](/software/209927/bento)

# Bento

Canonical: https://www.capterra.ae/software/209927/bento

Page: 1 / 4\
Next: [Next page](https://www.capterra.ae/software/209927/bento?page=2)

> Bento is an email marketing and automation software that helps growing businesses connect with customers through targeted campaigns.
> 
> Verdict: Rated **5.0/5** by 66 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Bento?

Small to midsize businesses, ecommerce companies, marketing agencies, and marketers.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 66 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support Software | 4.9/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 4.9/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Bento

## Commercial Context

- **Starting Price**: A$30.00
- **Pricing model**: Usage Based (Free Trial)
- **Pricing Details**: Pricing scales per contact (known visitor) in the database.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Australia, United States

## Features

- A/B Testing
- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Scheduling
- Contact Management Software
- Customer Segmentation
- Customizable Fields
- Email Tracking Software
- Event Triggered Actions
- Landing Pages/Web Forms
- Mobile Optimization
- Reporting/Analytics
- Subscriber Management
- WYSIWYG Editor

## Integrations (6 total)

- Make
- OptinMonster
- RightMessage
- Shopify
- Stripe
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Email Marketing Software](https://www.capterra.ae/directory/30013/email-marketing/software)

## Alternatives

1. [Gmail](https://www.capterra.ae/software/202338/gmail) — 4.8/5 (13517 reviews)
2. [Brevo](https://www.capterra.ae/software/132996/brevo) — 4.6/5 (3512 reviews)
3. [Mailchimp](https://www.capterra.ae/software/110228/mailchimp) — 4.5/5 (17676 reviews)
4. [MailerLite](https://www.capterra.ae/software/136603/mailerlite) — 4.7/5 (2322 reviews)
5. [Success.ai](https://www.capterra.ae/software/1055401/success-ai) — 4.8/5 (417 reviews)

## Reviews

### "Really cool for SAAS" — 5.0/5

> **Igor** | *18 January 2026* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: Email deliverability: my emails don’t end up coming from banned IPs\! I’m still struggling a bit with email HTML/layout, but much less than before, and their new AI features do help. The product is genuinely evolving, and you can actually influence the roadmap. With the proper event-based approach and a clear focus on SaaS, I honestly don’t see any real alternatives to them (at least for now).
> 
> **Cons**: What I liked the least was their .NET SDK, but I extended/fixed it myself and now everything’s fine.
> 
> I’ve worked with several email marketing platforms, and this one is the most flexible and most sensible. It still doesn’t have everything I need yet, but the team already has it on their roadmap - and I still haven’t explored all the system’s features myself.

-----

### "Easy email software for the detail obsessed\!" — 5.0/5

> **Aaron** | *7 August 2026* | Information Services | Recommendation rating: 10.0/10
> 
> **Pros**: The API and MCP, basically you can connect it to your Codex/Cursor and manage it 100% from there. Including the set up and DNS records. 
Another thing I really like is the flow capabilities. You can set Slack notifications, special triggers for user behavior etc etc
> 
> **Cons**: Navigation can get a bit complex, I will be working in the app and suddenly find myself somewhere and not exactly sure how I got there (eg: Inspecting emails in a sequence)
> 
> Really like it, team is great. The actual software works really well and it's a fun dashboard to work on. I like the attention to detail, you can see it was built with love

-----

### "Early success" — 5.0/5

> **James** | *19 March 2026* | Computer Software | Recommendation rating: 2.0/10
> 
> **Pros**: We love the simple interface and logical steps for creating automated email flows and campaigns. Having a deep integration with our application makes segmenting audiences simple.
> 
> **Cons**: The AI integration can sometimes be hard to convey our wants to. It can mid-understand our desired outcome.
> 
> We have only been using Bento for a short while but have already made the decision to integrate with our application. The support has been fantastic\!

-----

### "Finally, an email platform that feels built for the future" — 5.0/5

> **Tom** | *11 June 2026* | E-Learning | Recommendation rating: 10.0/10
> 
> **Pros**: Moving to Bento felt like stepping out of the past and into something built from the ground up for where things are headed. The deliverability has been noticeably better, and the value for what I'm paying is hard to argue with.
But the thing that really won me over... the AI flow builder is fantastic. It's the kind of tool that makes you rethink what an automation platform can be. It doesn't feel bolted on. It feels native to the whole experience.
And then there's the support, which was honestly the best I've ever had. It doesn't feel like dealing with a giant publicly traded company. It feels like the kind of company I run myself, with an \[sensitive content hidden\] who cares as much as I do. I care a lot about my subscribers and the people I'm trying to help... and Bento gives me that same warm feeling, like I'm part of something, and that the \[sensitive content hidden\] care just as much. That's a rare thing to find these days, and it makes me feel good about being here. I'm excited for where it's going to grow from here, even though it's already at an amazing place.
> 
> **Cons**: Nothing major, honestly. I went in fully expecting the usual migration headaches you get when switching platforms, and I just didn't hit them. If I'm reaching for something, I'm still getting my head wrapped around the new approach... but it's well worth the investment in time, because it'll pay off big time in the long run.
> 
> Switching platforms is never something you take lightly, especially when your whole business runs through it. Bento made it feel easy, and more than that, it made me feel like I'd found the right home. Five stars, and I mean it.

-----

### "Great value, powerful email platform" — 5.0/5

> **Yordan** | *16 December 2025* | Computer Games | Recommendation rating: 10.0/10
> 
> **Pros**: Excellent value for the amount of functionality you get. Bento handles marketing and transactional emails in one place, with strong automation options and solid email management. It replaced several tools for us.
> 
> **Cons**: Nothing in particular stood out as a downside. Because the platform offers so many features, it takes some time to explore everything it can do.
> 
> Very positive overall. Once set up, the platform is easy to work with, reliable, and flexible. The combination of automation, data management, and email capabilities makes it a strong long-term solution for our needs.

-----

Page: 1 / 4\
Next: [Next page](https://www.capterra.ae/software/209927/bento?page=2)

## Links

- [View on Capterra](https://www.capterra.ae/software/209927/bento)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/209927/Bento/> |
| en-AE | <https://www.capterra.ae/software/209927/bento> |
| en-AU | <https://www.capterra.com.au/software/209927/bento> |
| en-CA | <https://www.capterra.ca/software/209927/bento> |
| en-GB | <https://www.capterra.co.uk/software/209927/bento> |
| en-IE | <https://www.capterra.ie/software/209927/bento> |
| en-IL | <https://www.capterra.co.il/software/209927/bento> |
| en-IN | <https://www.capterra.in/software/209927/bento> |
| en-NZ | <https://www.capterra.co.nz/software/209927/bento> |
| en-SG | <https://www.capterra.com.sg/software/209927/bento> |
| en-ZA | <https://www.capterra.co.za/software/209927/bento> |
| fr | <https://www.capterra.fr/software/209927/bento> |
| fr-BE | <https://fr.capterra.be/software/209927/bento> |
| fr-CA | <https://fr.capterra.ca/software/209927/bento> |
| fr-LU | <https://www.capterra.lu/software/209927/bento> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Capterra UAE helps millions of people find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of business software.","email":"info@capterra.ae","url":"https://www.capterra.ae/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.ae/#organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/user/CapterraTV"]},{"name":"Bento","description":"Bento is an email marketing and automation software for startups and small businesses. The platform provides functionality including email and SMS campaigns, marketing automation flows based on user behavior, live chat, and multi-channel engagement tools to communicate with customers over email, social media, and more. Bento aims to be an all-in-one solution to help retain customers, grow revenue, and scale customer engagement through advanced email marketing and automation capabilities.","url":"https://www.capterra.ae/software/209927/bento","@type":"SoftwareApplication","@id":"https://www.capterra.ae/software/209927/bento#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ae/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":66,"ratingValue":5.0},"offers":{"price":"30","@type":"Offer","priceCurrency":"AUD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"@type":"FAQPage","@id":"https://www.capterra.ae/software/209927/bento#faqs","mainEntity":[{"name":"What Is Bento?","@type":"Question","acceptedAnswer":{"text":"Bento is an email marketing and automation software for startups and small businesses. The platform provides functionality including email and SMS campaigns, marketing automation flows based on user behavior, live chat, and multi-channel engagement tools to communicate with customers over email, social media, and more. Bento aims to be an all-in-one solution to help retain customers, grow revenue, and scale customer engagement through advanced email marketing and automation capabilities.","@type":"Answer"}},{"name":"Who Uses Bento?","@type":"Question","acceptedAnswer":{"text":"Small to midsize businesses, ecommerce companies, marketing agencies, and marketers.","@type":"Answer"}}]},{"@type":"BreadcrumbList","@id":"https://www.capterra.ae/software/209927/bento#breadcrumblist","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Marketing Software","position":2,"item":"/directory/30013/email-marketing/software","@type":"ListItem"},{"name":"Bento","position":3,"item":"/software/209927/bento","@type":"ListItem"}]}]}
</script>