What Is SugarCRM?

SugarCRM has more than 2 million users across 120 countries. Our customers range from start-ups and mid-size businesses to enterprise organisations and cover all industries. In Europe, our customers include Rightmove, Mazars, Sennheiser and Deutsche Telefon. SugarCRM is ranked as a Champion CRM platform in the 2022 CRM Emotional Footprint Awards by Software Reviews — a ranking based entirely on user input.

Who Uses SugarCRM?

SugarCRM is for organisations with 50 to 5,000 employees across all industries. In Europe, we provide services to companies in the UK, Germany, Nordics, Benelux, France, Italy, Spain & Middle East.

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Reviews of SugarCRM

Average score

Overall
3.8
Ease of Use
3.6
Customer Service
3.7
Features
3.7
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Victoria
Victoria
Receptionist in Canada
Verified LinkedIn User
Oil & Energy, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Excellent Community CRM

5.0 4 years ago

Comments: SugarCRM Community edition has been a great daily driver for my music business. It's reliable, and has enough functionality to enable me to record all the key data that I need. The ability to self-host the platform is fantastic, because it helps keep costs down, and when you work on a small-scale, you don't need all of the processing power of a paid hosted solution. Definitely a great option if you have the savvy to install and maintain your own instance on your web server.

Pros:

I used the self-hosted community CRM for several years for my own music business. It has a ton of functionality that matches a lot of the basic features you find in Salesforce Classic. It's a great tool for keeping track of client data, deal tracking, etc. It's also nice to be able to self-host the platform as well as it's a lot more affordable than using a paid SaaS solution.

Cons:

SugarCRM Community Edition looks pretty dated. If you don't have a lot of experience with the typical CRM data model concept, it can be hard to figure out how to use the system. The interface could be modernized to make it easier to navigate and find your way around. Another downside to being the Community Edition is that you need to know how to install and maintain the platform on your own server, but this is also a plus if you do have these skills.

Katie
Social Team Lead in US
Marketing & Advertising, 501-1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

The Pros and Cons of Sugar

4.0 3 years ago

Comments: Overall, I really enjoyed Sugar and think it would be a great fit (especially for the lower price point!) for marketing and advertising agencies that are looking to build out custom flows. Their customer care team was incredibly helpful and knowledgeable, and I really enjoyed working with them.

Pros:

The SugarCRM team was incredibly helpful and supportive during our decision between various CRMs we were testing out, namely Salesforce and SugarCRM. They were flexible, accommodating and had amazing customer service throughout the process, even willing to develop new APIs to integrate with our proprietary billing system 90% of our clients were on. I really enjoyed the visuals of Sugar - as all the bells and whistles were there, but it didn't seem overwhelming (as Salesforce can) and it's geared more towards marking service teams, like my division of the business. I also really find the dashboard visuals to be superior to Salesforce. Overall, the price point was better than Salesforce, too.

Cons:

Since Sugar is geared towards marketing and sales teams, it wasn't a great fit for the other teams within our organization (i.e. one-time products like printing, etc.). Though workflows are cleaner and more intuitive than Salesforce, there wasn't quite as many bells and whistles (i.e. it was difficult to build in processes that involved external teams that we outsource to).

Orianne
Orianne
Specialist Marketing in Spain
Verified LinkedIn User
Telecommunications, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Most powerful and easy-to-use CRM to support all corporate sales and marketing activities

4.0 4 months ago

Comments: With SugarCRM, I keep track of new campaigns (account management), I am regularly reminded that I have performance discussions with my customers and I can switch to the corresponding customer account to find all the important data and get in touch with the customer. In addition, thanks to the ticket system, I do not forget to work on important tasks for my customers and other projects. In addition, I can optimally and smoothly inform my teammates about changes utilizing comments and notes in the customer accounts. All in all, I can only say that it is a super complete CRM solution.

Pros:

What I like most are the synergy effects of the use of the tool by our large sales teams spread over several locations (in Spain and abroad) and our various marketing teams. We combine all customer contact points in an extremely flexible way across all departments. This simplifies our internal communication and knowledge exchange among ourselves, as well as communication with customers. The interface can be used very intuitively for an extensive CRM system thanks to its focus on a single clear navigation bar. In addition, the tool can be linked very flexibly with other systems via APIs, such as SAP, various campaign management tools, and much more.

Cons:

It isn't easy to become familiar with all the relevant interface features in a short time to take full advantage of these synergies. Here, you must explore using patience and occasionally, trial and error. However, you will certainly behave similarly to other enterprise-level CRM solutions.

Eric R
Eric R
Chief Product Officer in US
Verified LinkedIn User
Facilities Services, 11-50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Sugar CRM is inexpensive, functional and quite dated

3.0 8 months ago

Pros:

Sugar CRM is a functional CRM that works reasonably well for tech-minded folks who don't mind getting used to its unappealing interface. It has the basic tools and functionality one would expect from a CRM and some of the integrations are solid (for data imports primarily).

Cons:

The interface feels old and doesn't give the user much power to reconfigure it to work in a way that will help the user's specific needs. The marketing automation integrations are clunky, too.

Pia
Marketing Coordinator in Germany
Automotive, 5,001-10,000 Employees
Used the Software for: 2+ years
Reviewer Source

It provided the ad we needed.

4.0 last month New

Pros:

It worked very well for our business tracking. We have control over sales. We were able to announce ourselves to a large audience.

Cons:

The graphical interface of the product is not intuitive.