--- description: Get detailed information about Opal usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Opal Price, Reviews & Ratings - Capterra United Arab Emirates 2026 --- Breadcrumb: [Home](/) > [Marketing Planning Software](/directory/30964/marketing-planning/software) > [Opal](/software/196606/opal) # Opal Canonical: https://www.capterra.ae/software/196606/opal Page: 1 / 3\ Next: [Next page](https://www.capterra.ae/software/196606/opal?page=2) > Opal is the planning platform that connects strategy to execution for enterprise marketing and communications teams. > > Verdict: Rated **4.3/5** by 35 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Opal? Opal delivers alignment and visibility for globally distributed marketing teams at organizations greater than 10,000 employees. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 35 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support Software | 4.4/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.1/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Opal Labs - **Location**: Portland, US ## Commercial Context - **Starting Price**: $12,000.00 - **Pricing model**: Other (Free Trial) - **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - @mentions - Access Controls/Permissions - Alerts/Notifications - Approval Process Control - Assignment Management - Brand Tracking - Budget Management - Budgeting/Forecasting - Calendar Management - Campaign Management Software - Campaign Planning - Change Management Software - Channel Management Software - Chat/Messaging - Collaboration Tools - Commenting/Notes - Content Management System (CMS) Software - Data Import/Export - Deadline Management - Digital Asset Management Software - Document Management Software - File Sharing Software - Gantt/Timeline View - Goal Setting/Tracking - Marketing Calendar - Media Planning - Mobile Access - Multi-Account Management - Multi-Campaign - Multi-Channel Marketing - Notes Management - Post Scheduling - Presentation Tools - Progress Tracking - Project Planning/Scheduling - Reporting & Statistics - Reporting/Analytics - Reporting/Project Tracking - Roadmapping - Social Media Integration - Social Media Monitoring Software - Spend Management Software - Task Editing - Task Management Software - Workflow Management Software ## Integrations (6 total) - Dash Social - Hootsuite - Jira - Khoros Marketing - Sprinklr - Wrike ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - Chat ## Category - [Marketing Planning Software](https://www.capterra.ae/directory/30964/marketing-planning/software) ## Related Categories - [Marketing Planning Software](https://www.capterra.ae/directory/30964/marketing-planning/software) - [Task Management Software](https://www.capterra.ae/directory/10030/task-management/software) - [Brand Management Software](https://www.capterra.ae/directory/30531/brand-management/software) - [Collaboration Software](https://www.capterra.ae/directory/15/collaboration/software) - [Social Media Marketing Software](https://www.capterra.ae/directory/30781/social-media-marketing/software) ## Alternatives 1. [Bitrix24](https://www.capterra.ae/software/113540/bitrix24) — 4.2/5 (984 reviews) 2. [monday.com](https://www.capterra.ae/software/147657/monday-com) — 4.6/5 (5726 reviews) 3. [Wrike](https://www.capterra.ae/software/76113/wrike) — 4.4/5 (2887 reviews) 4. [Asana](https://www.capterra.ae/software/120550/asana-pm) — 4.5/5 (13547 reviews) 5. [Airtable](https://www.capterra.ae/software/146652/airtable) — 4.6/5 (2222 reviews) ## Reviews ### "Organizing your social media" — 4.0/5 > **James** | *7 February 2023* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: A great tool to work as a team, being able to view all active users; The ease of use is incredible, everything is very intuitive; We use a lot of the function of leaving comments for other colleagues to be able to see; The planning and scheduling part of posts helps a lot > > **Cons**: I had problems with the pages simply crashing and having to restart to get it working again > > The tool helped us a lot with our organization in social media, it is fundamental nowadays ----- ### "Opal Admin/User" — 5.0/5 > **Angelic** | *18 May 2021* | Retail | Recommendation rating: 9.0/10 > > **Pros**: I find the simplicity of the interface very user-friendly. Esthetically pleasing\! Unlike many content management systems, there are not overused steps for a simple action. Customizable workflows \& tracking capabilities are extremely useful. I also like that the platform easily integrates with other popular tools. > > **Cons**: Development of the task deadline. Although there is a deadline functionality, our teams are not reacting to it. Partially feel it's a behavior change opportunity, but maybe if the deadline flag was more robust, people would react to it. > > Overall the experience has been great. I find the platform easy to use and seamless. Gives a great overview of the projects and we move through quicker based on visibility. Flexible UI and In-context collaboration have been major problem-solvers for the team. This has helped with improving time efficiencies and confusion through the creative process. Customer service is also top-notch\! ----- ### "Madelaine's Review" — 3.0/5 > **Madelaine** | *4 January 2022* | Retail | Recommendation rating: 7.0/10 > > **Pros**: The visuals \& integrated content/copy layout are super user friendly \& helpful. > > **Cons**: Sometimes difficult to find content that needs approval in my dashboard. ----- ### "Great resource\!" — 4.0/5 > **Verified Reviewer** | *4 January 2022* | Philanthropy | Recommendation rating: 8.0/10 > > **Pros**: I like that Opal is a collaborative space to draft out content and track upcoming moments. I also like that a big chunk of our approval process for social content now happens within the platform instead of multiple email threads within our organization. :) > > **Cons**: Just a few things listed below have been challenging, but we have found ways to get past these issues and have chalked it up to that fact that no platform can be 100% perfect for everyone. - Chat functions are sometimes buggy - for example, getting an email notification from a chat mention - and clicking through to the chat can sometimes be cumbersome if you are not logged into the platform. - Presentations are sometimes hard to navigate and if you do not have an account, you cannot leave feedback within the presentation. - Multi-day campaigns can be hard to track. - Organization using the platform must enforce naming conventions for content or calendar view can look very confusing and unorganized quickly. - Tends to be a good platform for social content but has been harder to pull in other content types that are part of campaigns such as paid media, news releases, tick tocks (tracking docs that outline specific tasks and responsibilities for content and also serves as part of our approval flow for social content). ----- ### "Great and very intuitive project management tool" — 4.0/5 > **Jess** | *28 December 2021* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Opal is visually very appealing and also very to use. When I first started using Opal I did not have any training on it what so ever and had no problem at all jumping right in and “getting my hands dirty” so to speak. > > **Cons**: I am not sure I have an answer for this one as there isn’t much that I don’t like about the software yet. My only complaint would maybe be that it would be nice to get some alerts from Opal corporation on some webinars or something that could be offered to help with training, tips, tricks, etc. on features that might be useful that some people probably don’t know about or aren’t aware of. ----- Page: 1 / 3\ Next: [Next page](https://www.capterra.ae/software/196606/opal?page=2) ## Links - [View on Capterra](https://www.capterra.ae/software/196606/opal) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Structured Data