--- description: Get detailed information about Measured usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Measured Price, Reviews & Ratings - Capterra United Arab Emirates 2026 --- Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/31081/marketing-attribution/software) > [Measured](/software/188418/cross-channel-attribution-planning) # Measured Canonical: https://www.capterra.ae/software/188418/cross-channel-attribution-planning Page: 1 / 2\ Next: [Next page](https://www.capterra.ae/software/188418/cross-channel-attribution-planning?page=2) > \#1 Media Mix Modeling w/ built-in incrementality testing. Get weekly insights in 4-6 weeks. Privacy-compliant, enterprise grade. > > Verdict: Rated **5.0/5** by 10 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Measured? Direct to Consumer (DTC) enterprise brands, eCommerce and Retail ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **5.0/5** | 10 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support Software | 4.9/5 | Based on overall reviews | | Value for Money | 5.0/5 | Based on overall reviews | | Features | 4.8/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Measured - **Location**: SANTA MONICA, US - **Founded**: 2017 ## Commercial Context - **Starting Price**: $0.01 - **Pricing Details**: Contact Measured for pricing details - **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, France, Germany, Italy, United Kingdom, United States ## Features - Advertising Management - Attribution Modeling - Audience Targeting - Budgeting/Forecasting - Campaign Analytics - Campaign Management Software - Campaign Tracking - Collaboration Tools - Conversion Tracking - Cross Channel Attribution - Customer Journey Mapping - Dashboard Software - Data Capture and Transfer - Data Integration - Data Migration - Data Visualization Software - ETL - Extract Transfer Load - Engagement Tracking - Goal Setting/Tracking - Match & Merge - Media Planning - Multi-Channel Attribution - Multi-Touch Attribution - Multiple Data Sources - Performance Metrics - ROI Tracking - Reporting/Analytics - Roadmapping - Search/Filter - Spend Management Software - Website Analytics ## Integrations (5 total) - AdRoll - Criteo - Google Ads - Meta for Business - Snapchat for Business ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Marketing Attribution Software](https://www.capterra.ae/directory/31081/marketing-attribution/software) ## Related Categories - [Marketing Attribution Software](https://www.capterra.ae/directory/31081/marketing-attribution/software) - [Marketing Analytics Software](https://www.capterra.ae/directory/31018/marketing-analytics/software) - [Marketing Planning Software](https://www.capterra.ae/directory/30964/marketing-planning/software) - [Data Warehouse Software](https://www.capterra.ae/directory/31116/data-warehouse/software) ## Alternatives 1. [Funnel](https://www.capterra.ae/software/156756/funnel) — 4.7/5 (19 reviews) 2. [Lebesgue](https://www.capterra.ae/software/1019489/lebesgue) — 4.9/5 (43 reviews) 3. [SAS Customer Intelligence 360](https://www.capterra.ae/software/78209/sas-customer-intelligence-360) — 4.9/5 (8 reviews) 4. [Improvado](https://www.capterra.ae/software/163884/improvado) — 4.5/5 (22 reviews) 5. [Reeport](https://www.capterra.ae/software/160929/reeport) — 4.9/5 (7 reviews) ## Reviews ### "Finance and marketing are finally speaking the same language: incremental contribution\!" — 5.0/5 > **Mark** | *14 September 2020* | Online Media | Recommendation rating: 10.0/10 > > **Pros**: Cross channel reporting allows for a bird’s eye view of your media portfolio, and also supports the depth to go into tactics for the channels. Metrics that align not only channels, but the finance and marketing team’s goals. Methodology based on incrementality experimentation, so the challenges with MTA do not apply. Services/Team who have been in marketing measurement for a long time. > > **Cons**: Due to the complex nature of attribution/design of experiment work, requires some services team help to get setup. Excited for more to be done. > > Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions. ----- ### "Actionable cross channel attribution through incrementality measurement" — 5.0/5 > **Noelle** | *28 October 2020* | Apparel & Fashion | Recommendation rating: 10.0/10 > > **Pros**: With updates in privacy laws and breakage all over the place, we decided not to go down the multi-touch attribution path. Measured’s incrementality approach leads to reliable outputs to inform our media budget decisions. Our team logs in regularly and is able to quickly get insights they need. Easy to use and on-board. > > **Cons**: Nothing notable. We have been very happy with the product and our results today. > > Cross channel attribution is a difficult problem to solve. Measured's creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions. ----- ### "Powerful tool for getting the most out of your marketing data" — 5.0/5 > **Gail** | *25 July 2019* | Retail | Recommendation rating: 9.0/10 > > **Pros**: Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound. Great responsiveness from the account team. Tableau interface is easy to use and quick. Loads of useful data. > > **Cons**: Some of this may be difficult to explain to less analytically-inclined people in the organization > > We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements. We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets. ----- ### "Best attribution solution for DTC" — 5.0/5 > **Daniel** | *14 September 2020* | Consumer Goods | Recommendation rating: 10.0/10 > > **Pros**: The team at Measured understands the direct to consumer space and the system can be configured for metrics that are important to our business. Measured platform allows for insights across segments that are important for the business. International geographies and brands are supported. > > **Cons**: No issues, renewed our contract recently > > We kicked off with Measured 2 1/2 years ago to help our international DTC brands make smarter cross channel attribution decisions. They have proven to be a high value partner, adaptable to the unique requirements of each brand and region. If you are a DTC brand looking to inform media incrementality, I highly recommend Measured. ----- ### "Hands-On Attribution Partner" — 5.0/5 > **Serena** | *1 August 2019* | Apparel & Fashion | Recommendation rating: 9.0/10 > > **Pros**: The team at Measured is very strategic and proactive in making suggestions to our marketing mix, based on the data. Over the past year, we've adjusted our media mix using the out-of-the-box dashboard that Measured provides, as well as developed custom dashboards that speak more to the insights that we wish to uncover for the business. Integrations with other data systems are completely handled by the Measured team. > > **Cons**: While the team has been able to make customized dashboards, we don't currently have the option to dig into more granular channel level insights. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.ae/software/188418/cross-channel-attribution-planning?page=2) ## Links - [View on Capterra](https://www.capterra.ae/software/188418/cross-channel-attribution-planning) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | ----- ## Structured Data