Matomo Analytics

Who Uses Matomo Analytics?

Companies/organisations of all sizes looking to maximise ROI, maintain 100% control of data and increase conversion rates.

What Is Matomo Analytics?

Matomo (formerly Piwik) is the #1 open-source web analytics platform, used on over 1.4 million websites in over 190 countries. Matomo values privacy protection, 100% data ownership and no data sampling.

It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas on-premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.

Matomo Analytics Details

Matomo

https://matomo.org

Founded 2007

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Matomo Analytics pricing overview

Matomo Analytics has a free version and offers a free trial. Matomo Analytics paid version starts at $9.00/month.


Starting Price

$9.00/month

Pricing Details

Per number of page views.

Free Version

Yes

Free Trial

Yes

Matomo Analytics deployment and support

Support

  • Business Hours

Deployment

  • Cloud, SaaS, Web

Training

  • In Person
  • Live Online
  • Documentation

Matomo Analytics Features

  • Action Management
  • Attribution Modeling
  • Behavioral Analytics
  • Collaboration
  • Customer Profiles
  • Data Import/Export
  • Predictive Analytics
  • Surveys & Feedback
  • Templates

View full list of Customer Journey Mapping Tools Software

  • Data Source Integrations
  • Data Visualization
  • Functions/Calculations
  • KPI Monitoring
  • Private Dashboards
  • Public Dashboards
  • Scorecards
  • Widgets

View full list of Dashboard Software

  • Customer Data
  • Data Analysis
  • Data Capture
  • Data Integration
  • Data Migration
  • Data Quality Control
  • Data Security
  • Information Governance
  • Master Data Management
  • Match & Merge

View full list of Data Management Software

  • Analytics/Reporting
  • Content Management
  • Custom Dashboards
  • Filtered Views
  • OLAP
  • Relational Display
  • Simulation Models
  • Visual Discovery

View full list of Data Visualization Software

  • Behavioral Mapping
  • Dashboard
  • Dynamic Maps
  • Element Analytics
  • Embeddable Maps
  • For Sales
  • For Science
  • Radial Mapping
  • Territorial Mapping
  • Website Analytics

View full list of Heatmap Software

  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics

View full list of Marketing Analytics Software

  • Animation
  • For Mobile
  • For Websites
  • Heatmaps
  • Prototyping
  • Screen Activity Recording
  • Unmoderated Testing
  • Usability Testing
  • User Journeys
  • User Research

View full list of UX Software

  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

View full list of Web Analytics Software

  • Competitor Analysis
  • Content Management
  • Keyword Research Tools
  • Link Management
  • Performance Metrics
  • Problem Area Alerts

View full list of Website Optimization Tools Software

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Matomo Analytics Reviews

Read all reviews

Overall rating

4.8/5

Average score

Ease of Use 4.6
Customer Service 4.6
Features 4.5
Value for Money 4.9

Review software

Share your experiences with other software buyers.

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Farshad S.
Senior Product Designer
Internet, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support
    Unrated
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 02/07/2019

"Google Analytics Redefined"

Comments: Great I love it and totally recommend it. ­čĹŹ

Pros: 1. You get to own your data
2. It's more clear and better UX
3. It's open source and you can host it on your own server
4. Since you own your data, you can use it for data mining and custom faster data processing

Cons: Nothing on my mind right now, I can say more plugins can be developed

  • Reviewer Source 
  • Reviewed on 02/07/2019
Nick T.
Owner
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    Unrated
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 04/09/2019

"Awesome Open Source and Privacy-Conscious Alternative to Google Analytics"

Comments: Overall, Matomo is my favorite analytics platform. It does everything that myself and my clients need. The platform has been around a long time (formerly Piwik) and has proven to be very reliable. Using the API to create custom reports is also easy and super useful.

Pros: Matomo is open source and self-hosted. It's easy to setup, manage, and implement tracking. It includes many of the advanced features you'd expect in an analytics platform. The best part is that you're in control of your data and privacy.

Cons: There are a lot of premium features that are pretty expensive. I wish some of these were open source, standard features of the software, but I guess developers have to eat!

  • Reviewer Source 
  • Reviewed on 04/09/2019
K├ęvin D.
Agence Web
Internet, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 26/10/2020

"Real alternative to Google Analytics and rGP compliant"

Comments: 8 years user and admin of my own Matomo/Piwik server, so satisfied in replacement of GA

Pros: Total control on datas
RGPD compliant
Best dashboard, more clear than GA

Cons: Have to learn on how to install it (but so easy)

  • Reviewer Source 
  • Reviewed on 26/10/2020
Boris S.
Webmaster & Writer
Computer Software, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support
    4 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 30/10/2019

"An excellent telemetry tool"

Pros: I really appreciated the ease of installation, both as a solution and also the deployment on my sites. If you have already used competing solutions, the operation is intuitive.

Cons: The community is smaller than for some other solutions, so there are far fewer articles to explain how to take full advantage of the tool. That being said, the existing articles are well written and comprehensive.

  • Reviewer Source 
  • Reviewed on 30/10/2019
James F.
Web Developer
Aviation & Aerospace, 1,001-5,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 17/04/2020

"Very good software for analytics"

Comments: Good experience, you are provided with the code easily and open source, you have all the necessary tools to take advantage of your analytics.

Pros: Take control of your analytics and install this open source projects that offers tons of free software to use and extra modules to work with, easily affordable for any business it improves your funnel, and much more features and heatmaps you can easily implement in-house.

Cons: The community is getting bigger, but at the moment you need to know what you install in your server and see all the code, better safe

  • Reviewer Source 
  • Reviewed on 17/04/2020