---
description: Get detailed information about Lob usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates.
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title: Lob Price, Reviews & Ratings - Capterra United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Address Verification Software](/directory/33215/address-verification/software) > [Lob](/software/181850/lob)

# Lob

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> With Lob, you get it all — create, target, print, and track personalized direct mail, in one place.
> 
> Verdict: Rated **4.4/5** by 9 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Lob?

Unlimited scalability for Marketing (sending acquisition, retention, or win-back campaigns) and Operational/Transactional (sending statements, refund checks, or policy updates) use cases.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 9 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support Software | 3.8/5 | Based on overall reviews |
| Value for Money | 3.8/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Lob
- **Location**: San Francisco, US
- **Founded**: 2013

## Commercial Context

- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Address Validation
- Autocomplete
- Automatic Formatting
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Data Discovery Software
- Data Import/Export
- Data Quality Control
- Delivery Tracking
- Design Management
- Event Triggered Actions
- Mailer Templates
- Multi-Printer Support
- Print Job Routing
- Reporting/Analytics
- Search/Filter

## Integrations (28 total)

- ActionIQ
- Adobe InDesign
- Agile CRM
- Blueshift
- Braze
- Customer.io
- Dynamics 365
- Figma
- Formstack Suite
- Freshsales
- HubSpot CRM
- Iterable
- Klaviyo
- Listrak
- Make

... and 13 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software

## Category

- [Address Verification Software](https://www.capterra.ae/directory/33215/address-verification/software)

## Related Categories

- [Address Verification Software](https://www.capterra.ae/directory/33215/address-verification/software)
- [Print Management Software](https://www.capterra.ae/directory/32235/print-management/software)
- [Direct Mail Automation Software](https://www.capterra.ae/directory/31735/direct-mail-automation/software)
- [Campaign Management Software](https://www.capterra.ae/directory/30012/campaign-management/software)

## Alternatives

1. [ShipConsole](https://www.capterra.ae/software/141358/multi-carrier-shipping-software) — 4.5/5 (2 reviews)
2. [Manuscry](https://www.capterra.ae/software/1020371/manuscry) — 5.0/5 (7 reviews)
3. [monday.com](https://www.capterra.ae/software/147657/monday-com) — 4.6/5 (5726 reviews)
4. [Tremendous](https://www.capterra.ae/software/197141/tremendous-rewards) — 4.8/5 (456 reviews)
5. [EngageBay CRM](https://www.capterra.ae/software/178819/engagebay-marketing) — 4.7/5 (907 reviews)

## Reviews

### "Trigger-based actions = prospects now get mail within 7 days, not 7 weeks" — 5.0/5

> **Avery** | *6 July 2023* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: The trigger-based actions are a game-changer. Prospects / customers now get direct mail just 7 days after they take an action, like download a pricing sheet. They get direct mail faster, and it reduces my workload by a LOT. I'm no longer pulling lists and scheduling out direct mail to hit 2 months from now. I also like the dynamic personalization, but because the designs have to be in Figma \&gt; Lob, I don't use this as much.
> 
> **Cons**: It's weird that you can't dynamically insert text into the letter format...without a letter being added into a Figma design file? This seems like a basic functionality and I'm perplexed that they don't have it. Also, Customer Service has been up and down. Due to changes in the Lob team, we fell through the cracks and didn't really get onboarded. To be fair, however, we also onboarded ourselves really quickly, so we didn't leave them much time. I've had great meetings with the Lob team where I felt they understood my needs, but there have also been instances where we have to schedule a support meeting several days to a week out...which doesn't help me when something is immediately broken. I think Lob should probably hire a few more Customer Support people so their existing people have more time.
> 
> Overall, an incredible time-saver. Event-based triggers are an incredible innovation. We look forward to doing more dynamic personalization in the future.

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### "So Simple" — 5.0/5

> **Bianca L.** | *7 January 2019* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: The API is so simple to work with, it makes developing fun\! We use their postcards API to send thank you postcards to first-time customers, and the address verification API to check addresses before shipping orders. The Address Verification has saved us so much time speaking to UPS to update incorrect addresses and lots of customers that are no longer blaming us for wrong address.
> 
> **Cons**: None. We haven't had any problems with Lob\!

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### "Poor Product Quality" — 2.0/5

> **Peter** | *16 June 2019* | Medical Devices | Recommendation rating: 1.0/10
> 
> **Pros**: Lob has great developer documentation. The developer docs are easy to read.
> 
> **Cons**: 1. Set-up time is extremely intensive. Since lob is an API we needed to hire developers to setup the direct mail functionality. We also had to keep them on staff to maintain it. $$$$ &#10;&#10;2. Product skews are extremely limited. Very few options to choose from. &#10;&#10;3. Quality was lack luster. We noticed that the same size postcards were being printed in two different states. Each print facility was using different paper weights. Extremely sketchy quality.
> 
> Lob has great developer docs but an extremely lack luster product. Supply chain issues are a huge red flag and we are concerned there are bigger issues at play.

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### "Really helpful API" — 4.0/5

> **Verified Reviewer** | *19 March 2021* | Internet | Recommendation rating: 7.0/10
> 
> **Pros**: A good tool for offline mail automation, simplifies and accelerates this process a lot.
> 
> **Cons**: I think it should be much cheaper, quite expensive for now.

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### "Clean API but delivery time is slow" — 4.0/5

> **Verified Reviewer** | *1 February 2019* | Internet | Recommendation rating: 7.0/10
> 
> **Pros**: Really easy to get started sending letters, and HTML template support ensured the letters we sent look great
> 
> **Cons**: The printing and delivery speed ultimately wasn't what we were looking for - we'd submit a request and it would take 4 days to get mailed out, and another 2-3 days for recipient (US) to receive.

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## Links

- [View on Capterra](https://www.capterra.ae/software/181850/lob)

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