---
description: Get detailed information about Boulevard usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates.
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title: Boulevard Price, Reviews & Ratings - Capterra United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Point of Sale Software](/directory/20052/point-of-sale/software) > [Boulevard](/software/180087/boulevard)

# Boulevard

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> Boulevard delivers a modern, intuitive client experience platform that streamlines bookings, payments, marketing \&amp; business management.
> 
> Verdict: Rated **4.6/5** by 375 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Boulevard?

Self-care businesses looking for a modern, complete, easy-to-use client experience platform that handles everything from online scheduling and marketing to payments and point of sale.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 375 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support Software | 4.7/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Boulevard Labs
- **Founded**: 2016

## Commercial Context

- **Starting Price**: $176.00
- **Pricing model**: Other
- **Pricing Details**: Boulevard offers tailored software solutions for self-care businesses with four different pricing plans designed to meet varying operational needs. The plans—Essentials, Premier, Prestige, and Enterprise—are structured to accommodate &#10;small teams, growing businesses, sophisticated operations, and enterprises with bespoke requirements. Visit joinblvd.com/pricing to find the right plan for your business.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Alerts/Notifications
- Appointment Management
- Appointment Scheduling Software
- Automated Scheduling
- Availability Management
- Barcode/Ticket Scanning
- Billing & Invoicing
- Booking Management
- Calendar Management
- Calendar Sync
- Client Database
- Client Management
- Confirmations/Reminders
- Customer Accounts
- Customer Database
- Customizable Branding
- Customizable Forms
- Discount Management
- Electronic Payments
- Electronic Signature
- Email Marketing Software
- Employee Management
- Faculty/Staff Management
- For Barbershops
- For Medical Spas
- For Salons and Spas
- Gift Card Management
- HIPAA Compliant
- Inventory Management Software
- Loyalty Program
- Marketing Automation Software
- Mobile Access
- Multi-Location
- Online Booking
- Online Payments
- Payment Processing Software
- Point of Sale (POS)
- Purchase Order Management
- Real-time Scheduling
- Recurring Appointments
- Reminders
- Reporting & Statistics
- Returns Management
- Scheduling Software
- Self Service Portal
- Third-Party Integrations
- Website Integration

## Integrations (6 total)

- Google Calendar
- Mailchimp
- NetSuite
- Okta
- Vish
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- 24/7 (Live rep)
- Chat

## Category

- [Point of Sale Software](https://www.capterra.ae/directory/20052/point-of-sale/software)

## Related Categories

- [Point of Sale Software](https://www.capterra.ae/directory/20052/point-of-sale/software)
- [Salon Software](https://www.capterra.ae/directory/30028/salon/software)
- [Scheduling Software](https://www.capterra.ae/directory/30087/scheduling/software)
- [Appointment Scheduling Software](https://www.capterra.ae/directory/30757/appointment-scheduling/software)
- [Spa Software](https://www.capterra.ae/directory/30782/spa/software)

## Alternatives

1. [Calendly](https://www.capterra.ae/software/148036/calendly) — 4.7/5 (4139 reviews)
2. [Google Calendar](https://www.capterra.ae/software/213340/google-calendar) — 4.8/5 (4261 reviews)
3. [Goldie](https://www.capterra.ae/software/1036086/goldie) — 4.8/5 (1172 reviews)
4. [Vagaro](https://www.capterra.ae/software/153752/vagaro) — 4.7/5 (3648 reviews)
5. [GlossGenius](https://www.capterra.ae/software/174830/glossgenius) — 4.8/5 (349 reviews)

## Reviews

### "My Favorite Spa Software\!" — 5.0/5

> **Elizabeth** | *5 August 2025* | Consumer Services | Recommendation rating: 10.0/10
> 
> **Pros**: What I like most about Boulevard is how thoughtfully it's built for both the business and the client experience—it’s reliable, easy to use, and incredibly supportive. The appointment management tools are the best I’ve seen in the industry, and the customer support team is always quick to help through the convenient messaging feature. Even when there are occasional bugs, the Boulevard team is fast to respond and transparent about fixes, which builds a lot of trust.
> 
> **Cons**: Limited integrations (i.e. not synced with classpass) but they are always growing and adding new features and integrations monthly.
> 
> Boulevard has been an absolute game-changer for our business. As someone who’s used multiple platforms in the beauty and wellness space, I can confidently say this is the best I’ve experienced—especially when it comes to appointment management. It’s intuitive, reliable, and built to support both staff and client needs seamlessly.&#10;&#10;Customer support deserves its own shoutout: they are incredibly responsive, friendly, and helpful. The in-app messaging feature makes it easy to get quick answers without having to jump through hoops.&#10;&#10;Payment processing is also a major win. The built-in 3% tax offset feature is a blessing—it takes the guesswork out of covering processing fees and helps protect our bottom line without any awkwardness.&#10;&#10;No software is perfect, but what really sets Boulevard apart is how quickly they address bugs and system issues. Their team is proactive, transparent, and communicative when improvements or fixes are underway.&#10;&#10;We’re truly happy with Boulevard and would recommend it to any service-based business looking for a smarter way to operate.

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### "A Game-Changer for Our Salon\! We Couldn’t Operate Without It\!" — 5.0/5

> **Penelope** | *5 November 2025* | Consumer Services | Recommendation rating: 10.0/10
> 
> **Pros**: Boulevard has completely transformed the way our salon operates. The system is beautifully designed, intuitive, and reliable everything from booking to checkout feels effortless. I love how organized it keeps our team and how professional it makes our client experience. The reporting tools, marketing features, and automated reminders have truly elevated our business. It’s more than just a software, it feels like a real partner in our day-to-day operations.
> 
> **Cons**: Honestly, it’s hard to find any major downsides. My only wish is that Boulevard had a public marketplace or discovery feature like Booksy and Fresha, where potential clients could browse and book services directly through the app. That would make it absolutely perfect\!&#10;&#10;Another challenge we’ve experienced is the pricing structure for multiple locations. As we continue to grow and expand, having to pay full price for each additional location makes it difficult to scale affordably. Other software platforms such as Vagaro, Fresha, GlossGenius, and Mindbody offer discounted or tiered pricing for multiple locations, some even allow you to manage several under one plan or charge only a small add-on fee per site. Because our long-term goal is to continue expanding, we’ve started to explore these other platforms for the future. However, Boulevard still remains our top choice for its quality, design, and exceptional client experience.
> 
> Our experience with Boulevard has been exceptional from day one. The onboarding was smooth, customer support is outstanding, and the platform itself is rock solid. We’ve seen a huge improvement in organization, staff communication, and client retention. As a busy salon owner, I can confidently say our business wouldn’t function the same without Boulevard. It’s one of the best decisions we’ve ever made for our company.

-----

### "It has potential but it isn't there yet" — 3.0/5

> **John** | *13 May 2025* | Health, Wellness & Fitness | Recommendation rating: 5.0/10
> 
> **Pros**: The look and functionality is better that A/R where I was.   Most of it makes more sense as far as location of things within the platform
> 
> **Cons**: Inventory tracking is not the best for clinics that use medications like GLP-1s.   You can't input quantities in decimals so there really is no way to keep up with inventory levels.  I tried work around like adding 2 zeros to quantities and then I learn that the app has quantity restrictions where I can't input bigger numbers.      Also, support could be better.  For things that should take a few minutes to resolve you have to spend long periods of time just to get them to resolve something that should have taken a minute with a quick adjustment.   I am an IT person myself with the military so I am more aware of these things.   They should add a phone number that people can call for faster interactions.
> 
> So far it has been a struggle to get basic things done.   They told me that the transition from A/R to their platform would be fairly flawless, yet I have had multiple issues and still trying to resolve them after a couple of months.    The app has potential but if they don't listen to their users and make adjustments that are vital in a business then they won't ever get to 5 stars.

-----

### "Go with Boulevard" — 5.0/5

> **Skyler** | *16 June 2026* | Medical Practice | Recommendation rating: 3.0/10
> 
> **Pros**: Appointment management is so user friendly. Checking in and out is completely seamless - specifically in the payment processing and rebooking.
> 
> **Cons**: The app. I don’t like that it doesn’t have all the functionality as the desktop. I often have to flip between them both.
> 
> Simple, safe and effective for all types of businesses. I like that I can speak with a representative in the moment through chat rather than having to call for assistance.

-----

### "My Business Runs Better with Boulevard" — 5.0/5

> **michele** | *5 November 2025* | Cosmetics | Recommendation rating: 7.0/10
> 
> **Pros**: As a small business owner in the beauty industry, I can honestly say Boulevard has elevated the way I run my business. The platform feels thoughtfully designed for both the client and the provider — it’s intuitive, modern, and seamlessly integrates every part of my workflow.&#10;&#10;What I love most is the efficiency and polish it brings to the client experience. Online booking is effortless, reminders go out automatically, and everything syncs perfectly with my schedule. On the backend, the reporting tools, service customization, and client notes help me maintain the kind of high-touch, detail-driven service my guests expect.&#10;&#10;Simply put, Boulevard helps me deliver a five-star experience before clients even walk through the door. It’s not just software — it’s a business partner that truly understands the beauty industry.
> 
> **Cons**: There’s not much to dislike about Boulevard, but I do think the app could use some improvement. It occasionally feels limited compared to the desktop version, especially when managing appointments or accessing certain features on the go. Still, it’s a minor inconvenience in an otherwise seamless system — and I trust Boulevard will continue refining it with future updates.
> 
> My overall experience with Boulevard has been exceptional. It’s a platform that genuinely supports how I operate — detail-oriented, client-focused, and service-driven. From seamless booking to thoughtful client management, everything feels built to help my business run smoother and look more professional. The customer support team is responsive, the interface is clean and modern, and my clients constantly compliment how easy it is to book and stay connected. Boulevard truly elevates the luxury experience I strive to deliver at every touchpoint.

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## Links

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