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description: Get detailed information about GroundTruth usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates.
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title: GroundTruth Price, Reviews & Ratings - Capterra United Arab Emirates 2026
---

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# GroundTruth

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> GroundTruth is an advertising platform that drives in-store visits and other real business results.
> 
> Verdict: Rated **4.6/5** by 22 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses GroundTruth?

Brands, agencies, small businesses, publishers, channel partners, and non-profits.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 22 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support Software | 4.9/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: GroundTruth
- **Location**: New York, US
- **Founded**: 2010

## Commercial Context

- **Pricing model**: Per Feature
- **Pricing Details**: No minimum spend.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Canada, United States

## Features

- Audience Targeting
- Behavioral Analytics
- Bidding Strategies
- Campaign Management Software
- Demographic Data
- Geofencing
- Geotargeting
- Multi-Channel Marketing
- ROI Tracking
- Real-Time Analytics

## Integrations (9 total)

- Clover
- Datorama
- Domo
- Google Data Studio
- NinjaCat
- Revel Systems
- Shopify POS
- Stripe
- TapClicks

## Support Options

- Email/Help Desk
- Knowledge Base Software
- Chat

## Category

- [Location Intelligence Software](https://www.capterra.ae/directory/31461/location-intelligence/software)

## Related Categories

- [Location Intelligence Software](https://www.capterra.ae/directory/31461/location-intelligence/software)
- [Customer Data Platform Software](https://www.capterra.ae/directory/31334/customer-data-platform/software)
- [Demand Side Platform (DSP) Software](https://www.capterra.ae/directory/32756/demand-side-platform-%28dsp%29/software)

## Alternatives

1. [Agility](https://www.capterra.ae/software/1065101/agility) (0 reviews)
2. [Genius Monkey](https://www.capterra.ae/software/1016288/genius-monkey) — 5.0/5 (12 reviews)
3. [Simpli.fi](https://www.capterra.ae/software/210758/simpli-fi) — 5.0/5 (1 reviews)
4. [StackAdapt](https://www.capterra.ae/software/173754/stackadapt) — 4.3/5 (3 reviews)
5. [Foursquare Audience](https://www.capterra.ae/software/1059448/foursquare-audience) (0 reviews)

## Reviews

### "Highly Recommend GroundTruth\!\!" — 5.0/5

> **Emily** | *27 March 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: GroundTruth is a great platform for geofencing\! It is easy and straight forward to use and has been a very powerful tool for my clients to increase their reach, traffic and sales. The entire GroundTruth team is very attentive, helpful and very quick to resolve any questions or concerns. We are not even a very big client of theirs, but with the exceptional customer service we have received, you would think we were a multi-million dollar company. I cannot recommend GroundTruth enough\!
> 
> **Cons**: I do wish they had a structured training guide and/or self lead videos to watch to become a master in geofencing. Instead of having just one off videos here and there to learn about certain topics. It would be a nice business credential to be able to say we had completed a master GroundTruth training course making us certified, like Google and Facebook offer.
> 
> Wonderful\! Nothing but a positive experience\!

-----

### "Overall great software that really helps target" — 4.0/5

> **Chris** | *21 October 2024* | Entertainment | Recommendation rating: 9.0/10
> 
> **Pros**: Cutting edge technology that allows everyone from a one-person shop to a major company to use it.
> 
> **Cons**: Some of the limitations with targeting are not disclosed as soon as they should be.

-----

### "GroundTruth Review" — 4.0/5

> **Aaron** | *31 May 2024* | Telecommunications | Recommendation rating: 8.0/10
> 
> **Pros**: Easy to use and clean UI. Setting up campaigns is simple and straightforward.
> 
> **Cons**: Sometimes I find it difficult to find the right audiences, especially for B2B campaigns. It would be good to know what domains are winning bids like other DSPs. CPM for display at $3.5 is high compared to other DSPs which allow lower bids. Audiences are very limited in Canada making some CA campaigns hard to scale.
> 
> Overall GroundTruth is a great and easy to use platform for digital advertising with fairly comprehensive coverage using different strategies.

-----

### "Ground Truth Review -- Great support and great metrics." — 5.0/5

> **Dennis** | *29 May 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: I like that their system is easy to use, and user-friendly, the performance is great, and overall they are very helpful.
> 
> **Cons**: CPM is a little higher than what we are used to. But overall the performance is good.
> 
> I've worked with GT for over 4 years, and they have always been super helpful. Our clients love their performance, and overall, it's a great company.

-----

### "Amazing product for digital advertising" — 5.0/5

> **Mallory** | *6 March 2020* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: There are a large variety of features that make GroundTruth stand out from the rest.  We are able to use many types of targeting, such as Behavioral Categories, Demographics, Geo-Fencing and Retargeting, etc.  Our clients love being able to track visits to their locations and Geo-fence their competitors.
> 
> **Cons**: Some features that could be updated are the creative design.  It would be helpful to do bulk changes and uploads, rather than needing to individually make changes.  However, we have expressed our concerns to the team and they are very open to working on these changes for us.
> 
> GroundTruth is a great product and platform for digital advertising.  There are a variety of uses for this exchange, and it helps us stay above the curve in digital products.  There a ton of great features used to set us aside from our competitors.

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## Links

- [View on Capterra](https://www.capterra.ae/software/177731/groundtruth)

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| en-AU | <https://www.capterra.com.au/software/177731/groundtruth> |
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