What Is Productsup?

Productsup is the leading product-to-consumer (P2C) platform enabling manufacturers, brands, service providers, and marketplaces to turn commerce anarchy into commercial success. The Productsup P2C platform offers a range of solutions like feed management, marketplace experience and social commerce, product content syndication, and seller and vendor onboarding. It processes over two trillion products a month for over 900 brands, including IKEA, Sephora, Beiersdorf, Redbubble, and ALDI.

Who Uses Productsup?

Enterprises looking to master commerce anarchy and use an all-in-one platform for managing product information value chains across all digital channels

Productsup video
Productsup Software - Productsup P2C platform - enabling you to turn commerce anarchy into commercial success. Productsup Software - Productsup Data view - Leverage automation to achieve top-quality product data in seconds. Productsup Software - Productsup Data flow - Turn raw product data into structured catalogs and get complete oversight of your product data flow. Productsup Software - Productsup integrations - Integrate data from any source and launch products faster to 2500+ built-in export channels. Productsup Software - Productsup performance insights - Maximize results with channel-specific analytics and performance insights.

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Reviews of Productsup

Average score

Overall
4.9
Ease of Use
4.3
Customer Service
4.9
Features
4.6
Value for Money
4.6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
90%
4
10%
Antoan
Antoan
Team Leader, Product Data Management in Bulgaria
Verified LinkedIn User
Internet, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

ProductsUp is very powerful and solves our data transformation challenges.

5.0 5 years ago

Comments: We are dealing with a lot of data transformation challenges and Productsup has helped us overcome these in a very efficient way and has greatly reduced the amount of duplication in our work. It has also greatly improved the speed with which we are able to publish products and the quality of the content we publish as we are able to extract and structure more meaningful information from the data we receive.

Pros:

Productsup has a huge amount of integrated functions to automate the product data processing. There are predefined templates for a large list of marketplaces and it is also highly customizable, so it fits our specific needs. Our Product Data Team are happy to use it because there is no codding needed. Data transformation rules are applied via a drag & drop interface and one big advantage is that you can instantly see the results in the data view. The support is great! We always receive a very fast and helpful response. If there is something that the 1st line support cannot handle, it is immediately escalated to the IT team and then quickly resolved. We also like that they are constantly improving the product - adding new features, channels, improving the overall performance and they listen to customer feedback.

Cons:

It takes a bit of time to get familiar with the system, because it has so many functions. A facility to track changes would be nice, because usually more than 1 person works on a project and it can get a bit messy.

Productsup Response

5 years ago

Hi Antoan, thanks a lot for your feedback! It is great you love our platform so much and appreciate all the features that make it so intuitive and easy to use. The support team is always happy to help you with any future feed challenges or hosting an in-depth session on new features whenever they are released :) The change log is a feature a lot of clients would like to see implemented into the platform and we definitely have it on the roadmap! The new Data-View will automatically refresh once another user saves a change, so adjustments are a bit more transparent with multiple active users. Please don't hesitate to reach out to us in case you have any more ideas for features or improvements! - Lena Wisser, VP Client Solutions

Roy
Roy
Manager Marketing Technology in Netherlands
Verified LinkedIn User
Consumer Electronics, 1,001-5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Absolutely indispensable part of our marketing stack

5.0 4 years ago

Pros:

We have been using Productsup for a few years now, and are still amazed at the level of control over data it gives to us as a marketing department. Without relying on expensive and scarce development resources, we can create, improve, and send out data to all our partners. We even use it to power things for our own platform. The tool is very user friendly but still very flexible and powerful (though, of course, there is somewhat of a learning curve in the beginning). We don’t really use the standard channel integrations, even though they seem to work just fine, but are ale to build our own custom dataflows exactly to our liking. Being able to quickly change product data has helped us out many times over the past year.

Cons:

Sometimes during (short, not often) performance hiccups or downtime, the status page isn’t updated frequently enoug, which makes it a bit difficult to estimate the severity and estimated length of the problem.

Productsup Response

4 years ago

Hi Roy, thanks a lot for your feedback! It is great to hear you are satisfied with the platform and it's still meeting all your expectations after all these years of usage. For us it is very important that our clients can customize the platform to their individual needs and your account is a perfect example for this. Although the learning curve in the beginning can be a bit of a challenge, we want to make sure you always feel secure and supported when using our tool - so never hesitate to reach out! We revised the process for our status page updates and will keep it up to date with more detailed information than before. However, if you ever find a post that is not giving you all the answers you need, let us know and we will look into it! Thank you for your input! - Lena Wisser, VP Client Solutions

Justin
Director in US
Marketing & Advertising, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Great Feed Management Product

4.0 3 years ago

Pros:

Ease of use, level of expertise from support, willingness to help figure out account solutions; best overall feed product I've worked with

Cons:

Nothing major comes to mind, generally effective solution

Productsup Response

3 years ago

Dear Justin, thank you so much for taking the time and leaving a review on our platform! It is a big honor to hear that we are the best feed product you ever worked with - I can promise you that we will continue to work hard so it stays that way. If you ever want to learn more about certain features or have improvement ideas, please reach out to us. - Lena Wisser, VP Client Solutions

Verified Reviewer
Ad Operations Specialist in Germany
Verified LinkedIn User
Marketing & Advertising, 1,001-5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Working with product feeds in 50 markets, made easy!

5.0 4 years ago

Comments: The support of ProductsUp is amazing, and super friendly. They know what they're doing, and not once disappointed me when asking for help!

Pros:

Productsup is one of the tools I like most to work with. It's straight forward and easy to use. Building new feeds has been made even easier than it was before, with the pre-set templates for different publishers like Google,Facebook,Yahoo etc.. Building a custom feed from the main one is very easy, as it's done via a drag and drop system. You can prepare the feed based on the publisher's requirements, and have it exported within minutes. Everything from that point on is automatic and will be updated daily (or depending on the chosen interval). If something needs to be changed, it's also super easy. The preview data mode is very useful on troubleshooting issues and it auto-refreshes on every change that is made on the columns.

Cons:

Being able to add one column or box to many feeds at once, instead of one by one.

Productsup Response

4 years ago

Dear reviewer, this is fantastic feedback, thank you so much! Really appreciate that you are so happy with the platform, the functionalities and our Support team. We put a lot of love in it and are always happy to hear that we can create a delightful experience! The Bulk Feature request sounds very interesting! Please run this past our Solutions team together with the use case and we will definitely have a look into it, then either provide a workaround, do it in our backend as a one-off solution or create a feature request with our Engineering team. We are constantly extending the functionalities of this feature and are more than happy for any input :) Thank you! - Lena Wisser, VP Client Solutions

Franz
Teamlead Online Marketing in Germany
Publishing, 1,001-5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Great solution for multi-channel feed-marketing

5.0 last year

Pros:

> A huge template library saves us a lot of trouble exactely checking what the requirements for certain channels in our feedmarketing are and setting them up accordingly. > If we want to change things around in certain channels this is usually done in a matter of minutes which gives us a great deal of flexibility. > Changes can not only be carried out very quickly and easily once you've understood how ProductsUp works. Everythings you do is instantly shown in a side-by-side comparison to the older version which makes your changes transparent and allows us to make sure that we instantly see if we have reached the desired results. > Support is great to work with. Very responsive and clear in their solutions. > The system can be easily used by technically inclined marketers which took a lot of pressure from our IT ressources who maintained all feeds for our feed marketing in the past.

Cons:

(Not exactely but things to keep in mind) > Data Ingest from Cloud is a little bit shaky from time to time. Even if things are usually quickly fixed that might lead to some stress. > The system is usually very easy to use. But getting there takes a little time and effort. Again, this process is usually smoothed if you take advantage of support. Still, don't expect things to start running right out of the gates.

Productsup Response

last year

Dear reviewer, thank you for taking the time to provide feedback! I am very pleased to read that our platform speeds up your processes and that the collaboration with our Technical Support team is successful! The platform is extremely powerful, but you are absolutely right with mentioning that some integrations are more complex to set up than others. We are continuously working with our Implementation team to gain thorough knowledge about those heavier integrations and improve our project plans to ensure the fastest and smoothest go-live possible. - Lena Wisser, SVP Client Solutions