Who Uses Freshmarketer?

Freshmarketer is an all-in-one conversion rate optimization tool for all goal-oriented digital marketers and digital marketing agencies.

What Is Freshmarketer?

Freshmarketer is a full-fledged marketing automation solution for fast-paced marketing teams. It lets you intelligently engage your users across their lifecycle from pre to post-acquisition.

Marketers use Freshmarketer to run lifecycle campaigns, build nurturing workflows, analyze their user behavior, do personalization at scale, and more.

Freshmarketer Details

Freshworks

https://www.freshworks.com/marketing-automation/conversion-rate-optimization/

Founded 2010

Freshmarketer Pricing, Cost & Reviews - Capterra UAE 2020

Freshmarketer has a free version and offers a free trial. Freshmarketer paid version starts at $49.00/month.

Starting Price

$49.00/month
See pricing details

Free Version

Yes

Free Trial

Deployment

Cloud, SaaS, Web

Training

Live Online

Webinars

Documentation

Support

24/7 (Live Rep)

Business Hours

Online

Freshmarketer Features

AB Testing Software
Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor
A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics
A/B Testing
Analytics/ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Freshmarketer Reviews

Showing 5 of 21 reviews

Overall
4.5/5
Ease of Use
4.3/5
Customer Service
4.4/5
Features
4.5/5
Value for Money
4.4/5
Jake C.
eCommerce Analyst
Internet, 51-200 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 09/03/2019

"Efficient Multi-tool for your Marketing Team"

Pros: Multiple apps and features all in one place. Keeps your workflow clean. Very intuitive, good for efficient onboarding Funneling and heatmap tools are top notch. A/B test insights have more than made up for the cost on their own

Cons: Price might be high for certain smaller organizations, but most can probably gain way more through insights than Freshmarketer will ever cost. Documentation isn't the best

  • Reviewer Source 
  • Reviewed on 09/03/2019
Verified Reviewer
Founder
Marketing & Advertising, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 07/11/2018

"All-in-one tool for marketers"

Comments: I'd recommend Freshmarketer's free forever plan. It is best for bloggers, affiliates, small businesses, and startups. The premium plan is for medium and large businesses.

Pros: As a marketer, freshmarketer is what always helps me and my team. It offers you with multiple apps and features which means you don't have to buy all those apps individually. For instance, it comes with a heatmap, A/B testing tool, funnel optimization, etc. You don't need a separate split testing or conversion optimization or survey tool if you are using freshmarketer. So it does save a lot of money at the end of the day which is a big plus. Chrome extension is really helpful. You can create and manage campaigns right from your browser. You can use it free for life but with limited features.

Cons: 1. It is expensive. There is a free plan but it is too basic in nature and you won't be able to use the best features. And when you want to switch to the paid plan, it gets really pricey.
2. There are bugs that might irritate you. It is still in the developing stage so most of the issues get fixed but you will experience new ones but it is evolving.

  • Reviewer Source 
  • Reviewed on 07/11/2018
Verified Reviewer
Web Analyst
Marketing & Advertising, 13-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
    2/5
  • Ease of Use
    3/5
  • Features & Functionality
    3/5
  • Customer Support
    3/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    4/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 28/02/2018

"Good Feature Set But Poor Implementation"

Pros: Integrated form analysis.
You can create custom funnels.
You can see the heatmaps for your experiment variations.
It's cheaper than most alternatives.

Cons: Technically not very great. I've had problems every single time I created experiments (or even form analysis). So I've heard that "we analysed this and it seems it's an issue from our side" sentence more than once and unfortunately support was not very fast. You can use this if you are a small to medium size company and you have time to spare.

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 28/02/2018
Verified Reviewer
Web Developer
Marketing & Advertising, 51-200 Employees
Used the Software for: Free Trial
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 17/05/2019

"Insane Insights "

Comments: You can try it for free! So many tools you can use for free. You can tell they care about user/business requirements and challenges. A UX dream.

Pros: I needed a solution to help me identify the reasons behind poor conversions. I had many assumptions and hypothesis. But I knew to test each factor would take forever until I found Freshmarketer. It is the one shop tool to answer all your hypothesis by iterating experimenting. Also, they are a great resource. They are great at explaining a process, why it's needed and it's benefits. Their forum analysis is my favorite feature.

Cons: It takes time to set up the first test. Just like everything, there is a learning curve involved.

  • Reviewer Source 
  • Reviewed on 17/05/2019
Verified Reviewer
CTO
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 24/04/2018

"Freshmarketer is a simple yet powerful tool for making A/B test, Split URL test, Funnels, etc."

Comments: It is helping the company that I work for to better understand it's users behavior on the site in order to make the process easier and increasing conversions

Pros: - Really simple to setup either the connection to the app and tests.
- Lots of features to experiment with.
- Nice user interface.
- Great documentation.

Cons: - Since it is based on JS, may be slow some times
- The pricing can be high
- Can be a little confusing to set up a split test for the first time.
- Documentation hard to find

  • Reviewer Source 
  • Reviewed on 24/04/2018