HubSpot Marketing Hub

Who Uses HubSpot Marketing Hub?

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

What Is HubSpot Marketing Hub?

HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic into leads, turn leads into customers, and analyze marketing ROI. With integrated blogging and content tools, you can create exciting content that gets found online with built-in SEO optimization. Convert more leads with landing pages that take minutes to build, and add a form, CTA, or live chat with ease. Delight leads with world-class marketing automation and email marketing. Get started for free.

HubSpot Marketing Hub Details

HubSpot

http://www.hubspot.com

Founded 2012

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Starting price

$45.00/month
$25.00
$15.00/month
N/A

Free Version

Free Version Yes
Free Version Yes
Free Version Yes
Free Version Yes

Free Trial

Free Trial Yes
Free Trial Yes
Free Trial Yes
Free Trial Yes

HubSpot Marketing Hub deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base Software
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based

Training Software

  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos

HubSpot Marketing Hub Features

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • Automated Scheduling
  • Behavior Analytics
  • CRM Software
  • Campaign Analytics
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  • Campaign Scheduling
  • Campaign Segmentation
  • Content Management System (CMS) Software
  • Conversion Rate Optimization
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  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
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  • Email Templates
  • Engagement Tracking
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Generation Software
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  • List Management
  • Live Chat Software
  • Marketing Automation Software
  • Mass Texting
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring Software
  • Social Promotion
  • Third Party Integrations
  • Website Analytics
  • Workflow Management Software

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  • Design Management
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  • Electronic Payments
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  • File Sharing Software
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  • Image Library
  • Landing Pages/Web Forms
  • Moderation
  • Multi-Channel Communication
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  • Multimedia Support
  • Online Video Platform Software
  • Order Management Software
  • Post Management
  • Preview Functionality
  • Real Time Notifications
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  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SSL Security
  • Search/Filter
  • Shipping Management
  • Shopping Cart Software
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  • eCommerce Management

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HubSpot Marketing Hub Alternatives - Capterra UAE 2021

More HubSpot Marketing Hub alternatives

HubSpot Marketing Hub Reviews

Read all 4,513 reviews

Average score

Overall
4.5
Ease of Use
4.3
Customer Service Software
4.4
Features
4.4
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >10,001
Aaron R.
Aaron R.
Digital Director
Wholesale, 11-50 Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support Software
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 19/09/2021

"Great Now, and Getting Better Faster Than Any Other Competitor"

Comments: With Hubspot, we were trying to get all our marketing in once place to help keep from creating a spiderweb of tools. We used Hubspot for list organization, drip campaigns, attribution tracking, ad posting, customer service, sales pipeline, email campaigns, service tickets, and more.

Pros: This software is here to help create great customer experiences, and as a marketer you can focus on that. Hubspot has spent so much time making this software easy to use, that I can't name any other software that even comes close. It's incredible how easy it is to deploy a campaign, monitor performance, manage lists, and do so across multiple channels, and product lines. And what I love most, is that they continue to listen to their customers, and create great tools for marketers, so that they can create great customer experiences. So many high dollar software companies take your money, and forget about you. Hubspot goes above and beyond, always innovating and providing incredible customer service. We were in Enterprise, and if we ever had a problem, they would chat, phone call, or screen share with us any time of day, in under 15 minutes. Love these guys forever. Additionally, attribution tracking is incredible on this, I've never seen anything even close. You can see exactly how many sales you converted from campaigns, forms, marketing channels, and it's so easy to pull together. Going to Hubspot after using GA, FB, and LI pixels, you will begin to use Hubspot as your source of truth and never look back.

Cons: The social media monitoring and posting tools were there, but not the best. Likely though, this is because social media companies don't develop integration tools right away, so Hubspot can only do so much. Posting to social can be done, but posting Instagram stories, tagging other brands, etc will likely give you difficulty.

  • Reviewer Source 
  • Reviewed on 19/09/2021
Juan M.
Juan M.
Growth Marketer
Marketing & Advertising, 11-50 Employees
Used the Software for: 1+ year
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support Software
  • Value for Money
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 14/08/2021

"Great marketing tool for SMB"

Comments: Hubspot marketing hub is a robust marketing tool for small and medium businesses. Working as a growth manager I found it very convenient to complement Hubspot CRM and Sales hub with its marketing hub. It gives you the possibility of managing your growth strategies in one-stop tool. This makes everyday work simpler, which is not a small thing at all.
When looking for more advance features, specially in reporting and automation, you may have to look for complementary tools.

Pros: I really like its ease of use. It's very well integrated with different useful plugins like Gmail, Google Calendar, Slack and specially Zoom.
It's part of Hubspot CRM solutions, thus if you are already working with the CRM, adding Marketing features comes very handy to use a one-stop marketing/sales software.
Customization comes effortless and no coding is required. Administrating templates and contact properties can be done by non-experience users. Hubspot learning curve is quite short, getting used to the platforms can be done in a speedy fashion.

Cons: I wish Analytics and reporting features would be more advanced. Creating reports and dashboard is straightforward, but when it comes to more sophisticated visualization, Hubspot falls short. You may need to integrate with a BI Tool to get the most of your visualizations.
Marketing automation can be done with its Workflow features. However I felt disappointed finding out that Email sequences can not be included as part of an automated workflow.
Variable pricing dependent on the number of contacts is not the most convenient. When managing an extensive contact list, it can become too expensive too fast.

  • Reviewer Source 
  • Reviewed on 14/08/2021
Verified Reviewer
Marketing Communications Specialist
Publishing, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support Software
  • Value for Money
  • Likelihood to Recommend
    3/10
  • Reviewer Source 
  • Reviewed on 21/06/2018

"A decent tool for marketing automation with a few key issues"

Comments: Hubspot is a good tool to start learning about marketing automation or if you are a small company with few leads to store. It is a visually appealing platform with some interesting functionality. The social media advanced scheduling option is one of the best features as is the ability to make easy landing pages. For basic marketing needs, this is a decent option. For larger companies with more complex needs, Hubspot has many issues that will impact speed and productivity.

Pros: The customer service team is excellent and there is a handy chat function so you don't have to wait on an email response. For social media, you can schedule posts months in advance and view your marketing activities as a monthly calendar. Landing pages are also easy and quick to set up. This is a great tool for smaller organizations with limited contacts or leads to store who need basic marketing support.

Cons: The company continues to make unnecessary updates with little notice that often seems to decrease the functionality of the tool until the changes are reversed. Email is very difficult to use as the template you set up views very differently across multiple popular email platforms (to be fair, this is likely an issue with any email automation software). You also have to change your template in a different view pane from your actual email so you're constantly switch back and forth between views for very minor changes. The simplest spacing adjustment takes forever. However, the contact database portion of Hubspot is where we have the most trouble as it's hard to sort and group leads with any way other than by making smart lists or using personas. Your database will get messy fast and there's very little way to clean it if you are a large company which means over time you will be paying for useless leads in your system you cannot find and eliminate.

  • Reviewer Source 
  • Reviewed on 21/06/2018
Verified Reviewer
Assistant Manager- Marketing
Information Technology & Services, 10,000+ Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support Software
  • Value for Money
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 23/07/2021

"Hubspot Marketing Hub: One Stop Inbound Marketing Tool!"

Comments: Overall experience of using Hubspot has been really enriching. The way they are innovating and adding new feature on their platform is at god speed. In the future this tool will rule the inbound marketing space for sure.

Pros: Feature loaded -One stop Inbound Marketing Solution makes it a no brainer for any marketer. You can design your landing page, launch email campaigns, track leads and analyse it on an intuitive dashboard- All on a single platform of Hubspot. Hubspot is reliable and their customer service is impeccable. Also, Integration feature makes it really easy to integrate hubspot with other marketing tools.

Cons: Pricing is on the premium side. It is tough for any small size company to afford its services. Apart from pricing, their chat bot tool is still work in progress and can be improved.

  • Reviewer Source 
  • Reviewed on 23/07/2021
Kevin A.
Kevin A.
Business Owner
Media Production, 11-50 Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support Software
  • Value for Money
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 07/09/2021

"Not Just Your Average Marketing Software"

Comments: Well for all experience of HubSpot was a little scary at first. But after doing some tutorials and even actually emailing some questions I had they were very helpful. I found myself extra subscribing to their newsletter with new updates that they gave and new tips and tricks and how to manage everything through in HubSpot.

Pros: I find myself using the software way more than I want to but in a good way. Between email and lead management and having all of that in one it makes it a really easy software to check my leads and potential clients. This is saved me tons of time and lots of headache with Google drive or other software that's more static.

Cons: With all good things there it does come a price barrier where I hit a certain point where I need to start paying for it. I found myself doing that with HubSpot. I want to do more but I'm very limited in the access I've been so that is definitely a negative

  • Reviewer Source 
  • Reviewed on 07/09/2021