---
description: Get detailed information about NOW Affinio usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: NOW Affinio Price, Reviews & Ratings - Capterra United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Business Intelligence (BI) Software](/directory/23/business-intelligence/software) > [NOW Affinio](/software/170004/now-affinio)

# NOW Affinio

Canonical: https://www.capterra.ae/software/170004/now-affinio

> Segment, analyze, and understand ANY audience.
> 
> Verdict: Rated **5.0/5** by 1 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses NOW Affinio?

NOW Affinio is loved by Marketing Strategists, Consumer Insights, Social Media Marketing, and Brand Managers alike.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 1 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support Software |  | Based on overall reviews |
| Value for Money |  | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: NowVertical Group

## Commercial Context

- **Starting Price**: $0.00
- **Pricing model**: Other (Free Trial)
- **Pricing Details**: Contact NowVertical Group for pricing details.
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop)
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana and 174 more

## Features

- Dashboard Software
- Data Visualization Software
- Strategic Planning Software
- Visual Analytics

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software

## Category

- [Business Intelligence (BI) Software](https://www.capterra.ae/directory/23/business-intelligence/software)

## Alternatives

1. [Microsoft Power BI](https://www.capterra.ae/software/176586/power-bi) — 4.6/5 (1870 reviews)
2. [ImportYeti](https://www.capterra.ae/software/1044829/importyeti) — 4.9/5 (199 reviews)
3. [Tableau](https://www.capterra.ae/software/77260/tableau) — 4.6/5 (2348 reviews)
4. [Microsoft SQL Server](https://www.capterra.ae/software/1417/sql-server) — 4.6/5 (1974 reviews)
5. [Google Data Studio](https://www.capterra.ae/software/190616/data-studio) — 4.5/5 (335 reviews)

## Reviews

### "Best social audience research tool out there\!" — 5.0/5

> **Maria** | *25 July 2019* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: This is honestly my favorite tool to use\! If you are looking for a tool that will give you background information on audiences, this is what you need\! It's incredibly extensive and provides so much data on the user. To use this tool you can connect it to a Twitter account among other options. Then it will soon map out your audiences into clusters and provide extensive background data like location, who they follow, their interests (on social), hashtags they use, etc. There's soo much data provided you can use this to build social campaigns, personas, or just dig deeper into who your audience really is. It's very user-friendly and incredibly fun (and visual) to use\!
> 
> **Cons**: I honestly have no complaints with this tool. I just wish you could connect other platforms besides Twitter.

## Links

- [View on Capterra](https://www.capterra.ae/software/170004/now-affinio)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/170004/NOW-Affinio/> |
| en-AE | <https://www.capterra.ae/software/170004/now-affinio> |
| en-AU | <https://www.capterra.com.au/software/170004/now-affinio> |
| en-CA | <https://www.capterra.ca/software/170004/now-affinio> |
| en-GB | <https://www.capterra.co.uk/software/170004/now-affinio> |
| en-IE | <https://www.capterra.ie/software/170004/now-affinio> |
| en-IL | <https://www.capterra.co.il/software/170004/now-affinio> |
| en-IN | <https://www.capterra.in/software/170004/now-affinio> |
| en-NZ | <https://www.capterra.co.nz/software/170004/now-affinio> |
| en-SG | <https://www.capterra.com.sg/software/170004/now-affinio> |
| en-ZA | <https://www.capterra.co.za/software/170004/now-affinio> |

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