Adobe Analytics

Who Uses Adobe Analytics?

Cloud-based solution that helps businesses of all sizes collect, measure, explore marketing activities to understand the impact on customers.

What Is Adobe Analytics?

Marketing attribution software allows businesses to track the impact of every customer interaction they participate in.

Adobe Analytics Details

Adobe

https://www.adobe.com

Deployment

  • Cloud, SaaS, Web

Adobe Analytics pricing overview

Adobe Analytics does not have a free version and does not offer a free trial.


Free Version

No

Free Trial

No

Adobe Analytics Features

  • Attribution Modeling
  • Audience Segmentation
  • Conversion Tracking
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Multi-Touch Attribution
  • Predictive Analytics
  • ROI Tracking

View full list of Marketing Attribution Software

Adobe Analytics Alternatives - Capterra UAE 2020

More Adobe Analytics alternatives

Adobe Analytics Reviews

Showing 5 of 158 reviews

Overall
4.4/5
Ease of Use
3.8/5
Customer Service
4.2/5
Features
4.4/5
Value for Money
4/5
Surabhi S.
Digital Marketing Consultant
Information Technology & Services, 10,000+ Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    3/5
  • Features & Functionality
    5/5
  • Customer Support
    3/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 19/09/2018

"Comprehensive Solution for your Digital Analytics Need"

Comments: My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

Pros: I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors.
It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects.
The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need
This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company.
The tool keeps improving to bring the latest functionalities and UI ease.

Cons: There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery.
Also, i would love to have the options to do some color customization of panels, charts, etc.
The speed of report loading could also be improved.

  • Reviewer Source 
  • Reviewed on 19/09/2018
Verified Reviewer
Solution Architect
Computer Software, 10,000+ Employees
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    4/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 01/04/2020

"High-end, well-integrated analytics tooling"

Comments: We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products (e.g. Web Experience Management) and as you would expect they are all very well-integrated as a complementary product suite.

Pros: Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

Cons: Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 01/04/2020
Natalia P.
Senior Frontend Develope
Information Technology & Services, 51-200 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    3/5
  • Customer Support
    3/5
  • Value for Money
    3/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 22/07/2020

"A software for real-time analysis and deep segmentation of web channels."

Comments: It enables handling of large volume of data and provides a comprehensive analysis of customer journey.

Pros: It is flexible for customization and its data is easy to export. It does not have any limitations on data filtering like Google Analytics does. It provides a good variety of dimensions, metrics and data analysis options. Its segmentation is intuitive that helps when breaking down data for a particular product.

Cons: Its online channel is slower as compared to its desktop application. Along with being dev dependent, its extensions building for launch is difficult. It learning curve is steep and pro-level skills are needed to get hands-on on it. It is expensive for smaller businesses and licensing is an issue.

  • Reviewer Source 
  • Reviewed on 22/07/2020
Brandon T.
Finance Director
Used the Software for: 2+ years
  • Overall Rating
    2/5
  • Ease of Use
    2/5
  • Features & Functionality
    4/5
  • Customer Support
    3/5
  • Value for Money
    Unrated
  • Likelihood to Recommend
    5/10
  • Reviewer Source 
  • Reviewed on 25/06/2018

"I use this analytics platform for company reporting - it has been very difficult to implement."

Comments: More detailed reporting and testing capability

Pros: Strong custom capabilities if your team is able to integrate, extremely detailed segments and KPIs recorded.

Cons: Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak. Over promise and under deliver.

  • Reviewer Source 
  • Reviewed on 25/06/2018
Andrew B.
SEO Manager
Computer Hardware, 10,000+ Employees
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    3/5
  • Features & Functionality
    4/5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 24/06/2020

"Not the best, but better than many"

Comments: Adobe provides a reliable platform for my company's enterprise web analytics. While there are definitely pros of the platform, I feel like its slow speed and steep user learning curve weigh the product down.

Pros: ReportBuilder for Excel is an excellent add-on that allows for flexible and fast Excel integration. I use it quite frequently to pull very specific reports that creating in a workspace or report would take much longer. It is also one place they clearly have the leg up on Google, since Google integrates with Sheets, not Excel.

Cons: SLOW! Compared to Google Analytics (the other platform I have the most experience with), Adobe feels like a turtle. Reports with a shorter time period or with less data obviously take less time, but even with these, it still is extremely slower than Google.

  • Reviewer Source 
  • Reviewed on 24/06/2020