Who Uses Hotjar?

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

What Is Hotjar?

Hotjar's behavior analytics software makes it easy to go beyond traditional web analytics and understand what users are really doing on your site.
- Visualize behavior with Heatmaps
- Eliminate guesswork with Recordings
- Understand the reasons behind behavior with Surveys and Incoming Feedback

Hotjar Details

Hotjar

https://www.hotjar.com

Founded 2014

Hotjar video
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Hotjar pricing overview

Hotjar has a free version and offers a free trial. Hotjar paid version starts at $39.00/month.


Starting Price

$39.00/month

Pricing Details

https://www.hotjar.com/pricing/

Free Version

Yes

Free Trial

Yes

Hotjar deployment and support

Support

  • Online

Deployment

  • Cloud, SaaS, Web

Training

  • Live Online
  • Webinars
  • Documentation

Hotjar Features

  • Analytics
  • Customer Segmentation
  • Dashboard
  • Knowledge Management
  • Multi-Channel Data Collection
  • Negative Feedback Management
  • Predictive Analytics
  • Sentiment Analysis
  • Survey/Poll Management
  • Text Analysis

View full list of Customer Experience Software

  • Action Management
  • Attribution Modeling
  • Behavioral Analytics
  • Collaboration
  • Customer Profiles
  • Data Import/Export
  • Predictive Analytics
  • Surveys & Feedback
  • Templates

View full list of Customer Journey Mapping Tools Software

  • 360 Degree Feedback
  • Analytics
  • Call Reporting
  • Complaint Monitoring
  • Feedback Collection
  • Survey Management

View full list of Customer Satisfaction Software

  • Behavioral Mapping
  • Dashboard
  • Dynamic Maps
  • Element Analytics
  • Embeddable Maps
  • For Sales
  • For Science
  • Radial Mapping
  • Territorial Mapping
  • Website Analytics

View full list of Heatmap Software

  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics

View full list of Marketing Analytics Software

  • Annotations
  • Collaboration
  • Data Visualization
  • Media Analytics
  • Mixed Methods Research
  • Multi-Language
  • Qualitative Comparative Analysis
  • Quantitative Content Analysis
  • Sentiment Analysis
  • Statistical Analysis
  • Text Analytics
  • User Research Analysis

View full list of Qualitative Data Analysis Software

  • Custom Survey URLs
  • Data Analysis Tools
  • Email Marketing
  • Mobile Survey
  • Offline Response Collection
  • Question Branching
  • Question Library
  • Site Intercept Survey
  • Skip Logic
  • Supports Audio / Images / Video

View full list of Survey Software

  • Animation
  • For Mobile
  • For Websites
  • Heatmaps
  • Prototyping
  • Screen Activity Recording
  • Unmoderated Testing
  • Usability Testing
  • User Journeys
  • User Research

View full list of UX Software

  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

View full list of Web Analytics Software

  • Alerts/Notifications
  • Availability Testing
  • Event Logs
  • FTP Monitoring
  • Mail Server Monitoring
  • Maintenance Scheduling
  • Performance Metrics
  • Real Time Monitoring
  • Transaction Monitoring
  • Uptime Reporting

View full list of Website Monitoring Software

  • Competitor Analysis
  • Content Management
  • Keyword Research Tools
  • Link Management
  • Performance Metrics
  • Problem Area Alerts

View full list of Website Optimization Tools Software

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Hotjar Reviews

Read all reviews

Overall rating

4.7/5

Average score

Ease of Use 4.6
Customer Service 4.5
Features 4.5
Value for Money 4.5

Review software

Share your experiences with other software buyers.

Write a Review!
Akande D.
Marketing Communications Specialist
Consumer Goods, 1,001-5,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 22/08/2019

"HotJar is an awesome tool for studying websites and optimizing!"

Comments: Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Pros: At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Cons: There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Vendor Response

by Hotjar on 27/08/2019

Hey Akande,

Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :)

It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at [email protected] if you've got questions.

Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :)

All best,
Alex

  • Reviewer Source 
  • Reviewed on 22/08/2019
Trevor A.
Product Owner, CRO Services
Marketing & Advertising, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    Unrated
  • Value for Money
    5 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 16/12/2019

"Must have for qualitative research"

Comments: Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth.

Pros: Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration

Cons: On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it.
Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar.

Vendor Response

by Hotjar on 17/12/2019

Hey Trevor, thanks for the review!

Super to hear you're getting a lot of value from Hotjar.
You can get unlimited heatmaps on our plus and business plans.
You can find more information here
https://www.hotjar.com/pricing

Thanks again,
Denis from the Hotjar team

  • Reviewer Source 
  • Reviewed on 16/12/2019
Rajesh C.
Co-Founder
Writing & Editing, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
    4 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 07/12/2020

"Optimize the UX of your website with Hotjar"

Comments: Undoubtedly, Hotjar is a must-have tool to perform qualitative research on your website visitors so that you can improve the user experience. It will allow you the opportunity to further analyze the data of google analytics. With so many excellent features this popular tool will help you to do basic and effective research on your website. I would like to recommend Hotjar to anyone as it is so simple to use and the return on investment is also quite impressive.

Pros: There is no denying the fact that Hotjar comes with some excellent and cool features to give you a great level of flexibility when it comes to the analysis of user behavior. Especially, the heatmapping feature of this tool will help you with user behavior analysis. Needless to say, setting up a heatmap is quite easy and it will also save you time. When you talk about visitor’s analysis of any website, pulling information from data is important. And Hotjar comes in handy at this point as it can capture click data, scroll depth, etc. on your site. On top of that, the customer experience you’ll get from Hotjar is amazing.

Cons: As per the rules of nature, Hotjar is also not out of disadvantages. It has some cons as well. It doesn’t show data of text fields as per guidelines of GDRP. Another point, I want to mention here is with the angular Js website, the form system of Hotjar doesn’t work which is a great disadvantage for me.

  • Reviewer Source 
  • Reviewed on 07/12/2020
Ioana G.
User Researcher
Leisure, Travel & Tourism, 201-500 Employees
Used the Software for: 2+ years
  • Overall Rating
    3 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    3 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 14/08/2019

"Great little tool for starting your UX research"

Comments: I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Pros: Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Cons: Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Vendor Response

by Hotjar on 27/08/2019

Hey Ioana!

Thanks so much for leaving this review and sharing your thoughts on Hotjar.

Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at [email protected] and we can take a look with you.

There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!

All best,
Alex

  • Reviewer Source 
  • Reviewed on 14/08/2019
Nathan A.
Marketing Manager
Chemicals, 201-500 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 03/12/2020

"Great tool for visitor tracking"

Comments: Overall, easy to use and start collecting data. I'd use it again if I ever changed companies.

Pros: Very easy to set up tracking code, create heat maps, and start visit recordings. The analytics are easy to understand (clicks, cursor movements, and scrolling).

Cons: There's really not much to complain about. It is a bit of a pain to constantly restart recordings or create a new heatmap, but Hotjar has recently announced that recordings will now be continuous. A big improvement!

  • Reviewer Source 
  • Reviewed on 03/12/2020