Mixpanel

Who Uses Mixpanel?

Over 250,000 apps and websites around the world use Mixpanel.

What Is Mixpanel?

At Mixpanel, our mission is to increase the rate of innovation. Through our powerful analytics platform, companies can analyze how and why their users engage, convert, and retain across web, mobile, and smart devices. Then use that data to improve their business and products.

Over 26,000 companies - including 30% of The Fortune 100 - trust Mixpanel to grow their business. Mixpanel is headquartered in San Francisco with offices in New York, Seattle, Austin, London, Barcelona, and Singapore.

Mixpanel Details

Mixpanel

https://mixpanel.com

Founded 2009

Mixpanel Pricing, Cost & Reviews - Capterra UAE 2020

Mixpanel has a free version and offers a free trial. Mixpanel paid version starts at $89.00/month.

332275
332276
332277
332278
332279
Mixpanel video
Play
332275-thumb
332276-thumb
332277-thumb
332278-thumb
332279-thumb

Starting Price

$89.00/month

Pricing Details

https://mixpanel.com/pricing/

Free Version

Yes

Free Trial

Yes

Deployment

Installed - Mac

Cloud, SaaS, Web

Installed - Windows

Mobile - iOS Native

Mobile - Android Native

Training

In Person

Live Online

Webinars

Documentation

Support

24/7 (Live Rep)

Business Hours

Online

Mixpanel Features

AB Testing Software
Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor
Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content
Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import/Export
Predictive Analytics
Surveys & Feedback
Templates
Dashboard
Data Discovery
Data Source Connectors
Data Visualization
Natural Language Search
Predictive Analytics
Query Builder
Reporting/Analytics
Self Service Data Preparation
Self-service Analytics
Storytelling
Deep Learning
ML Algorithm Library
Model Training
NLP
Predictive Modeling
Statistical / Mathematical Tools
Templates
Visualization
A/B Testing
Campaign Tracking
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking
Collaboration
Idea Management
Milestone Tracking
Prioritization
Product Roadmapping
Release Planning
Requirements Management
Resource Management
Surveys & Feedback
Workflow Management
A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications
Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Mixpanel Reviews

Showing 5 of 77 reviews

Overall
4.4/5
Ease of Use
3.8/5
Customer Service
4.2/5
Features
4.3/5
Value for Money
3.9/5
Matylda C.
Content Specialist
Computer Software, 201-500 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    Unrated
  • Value for Money
    5/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 05/08/2018

"Very easy to navigate and pull your data"

Pros: Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!

Cons: I wish it would be easier to implement your own data to the user profiles and events there. You also can't collaborate within teams.

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 05/08/2018
Sapph L.
Marketing strategist
Professional Training & Coaching, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    3/5
  • Value for Money
    Unrated
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 25/12/2019

"Powerful, comprehensive tool to track and analyze user actions and behavior patterns"

Comments: It's a powerful analytics and marketing tool that helps you track and understand user behavior (who are your power users? which sources did you acquire them from? what's your churn rate? etc.) and make important business decisions about what you should do more of, what's working and what isn't.

Pros: Once you set it up properly, you can use Mixpanel to track every granular user action. You can save numerous details with each event that's important for you to know such as device, browser, country, campaign UTM, etc. Mixpanel provides you with several types of reports you can analyze data with such as Insights (break down user actions to show how many share X, Y or Z detail such as campaign UTM) and Funnels (conversions between user actions). You can also use Mixpanel to send notifications (email, push, in-app) to users based on their actions. It's a very powerful analytic and marketing tool.

Cons: Lately, Mixpanel has made quite a few UI changes. Some have been helpful, others less so. Example with a recent funnels UI change: if you add a breakdown (which breaks down each of the funnel steps by a specific detail like country), Mixpanel adds several different colored bars to the funnel, which makes it very difficult to visually see the conversions between each step. I'm not sure if they do any testing with users before launching new features or UI but their user experience would benefit a lot from it. Mixpanel also does get expensive as you track more user actions (events), but it's only powerful and useful when you track every user action, big and small. Otherwise, your analysis would be based on an incomplete picture and cause incorrect findings.

  • Reviewer Source 
  • Reviewed on 25/12/2019
Marcos L.
Executive Creative Director
Sports, 501-1,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    3/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 23/06/2020

"Monitor the behavior of your users with Mixpanel"

Comments: Our marketing team uses Mixpanel to understand how users interact with our website. We are able to get real time data from our marketing campaigns to get useful information about our customers' behavior. With this information we can determine how to improve the user experience on our website and the features of our services. Mixpanel will help you know how much time users spend on your website, what features they see most and when they use them. You will get analysis with all the information you need to give an excellent web experience to your future customers.

Pros: It has excellent tools for tracking users. I can easily check which channels, places and when users interact from our website. The queries help me a lot, because they show all the information needed to know which information they are most interested in.

Cons: I have had some problems with technical support, I had a query about some authentication issues and it took more than a day to get a response

  • Reviewer Source 
  • Reviewed on 23/06/2020
Hasin A.
Data Analyst
Higher Education, 501-1,000 Employees
Used the Software for: 1+ year
  • Overall Rating
    3/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 04/04/2018

"One of the best web analytics tools"

Comments: - Web analytics
- Mobile Analytics
- Marketing Attribution

Pros: The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

Cons: The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

  • Reviewer Source 
  • Reviewed on 04/04/2018
Verified Reviewer
CEO
Consumer Services, Self Employed
Used the Software for: 1+ year
  • Overall Rating
    4/5
  • Ease of Use
    3/5
  • Features & Functionality
    3/5
  • Customer Support
    Unrated
  • Value for Money
    3/5
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 05/05/2020

"Basic analytics software for simple companies"

Comments: Overall this product was easy to integrate and use, but ultimately did not provide the level of detail needed to run a successful data-driven business.

Pros: This product provides easy-to-integrate code and some very basic metrics for your digital products. It is easy to use for beginners in data & analytics.

Cons: There are many better visualizations and analytics metrics that could exist, but do not for the sake of simplicity. If you want to be more advanced in your ability to measure your data, look at other analytics platforms.

  • Reviewer Source 
  • Reviewed on 05/05/2020