What Is Mixpanel?

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retainin real-time, across devicesto improve their user experience.

Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade.

For more information, visit: www.mixpanel.com

Who Uses Mixpanel?

Over 26,000 customers around the world use Mixpanel.

Where can Mixpanel be deployed?

Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)

About the vendor

  • Mixpanel
  • Located in San Francisco, US
  • Founded in 2009
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 5 others

Languages

Arabic, Chinese, Dutch, English, French and 3 others

About the vendor

  • Mixpanel
  • Located in San Francisco, US
  • Founded in 2009
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 5 others

Languages

Arabic, Chinese, Dutch, English, French and 3 others

Mixpanel videos and images

Mixpanel Software - Dashboards
Mixpanel Software - Experiments
Mixpanel Software - Flows Report
Mixpanel Software - Funnels Report
Mixpanel Software - Insights Report
View 6 more
Mixpanel video
Mixpanel Software - Dashboards
Mixpanel Software - Experiments
Mixpanel Software - Flows Report
Mixpanel Software - Funnels Report
Mixpanel Software - Insights Report

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Features of Mixpanel

  • AB Testing
  • Alerts/Notifications
  • Audience Targeting
  • Cohort Analysis
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Dashboard Software
  • Data Discovery Software
  • Data Visualization Software
  • Drag & Drop
  • Engagement Tracking
  • Funnel Analysis
  • Interactive Reports
  • Multivariate Testing
  • Predictive Analytics Software
  • Product Data Management Software
  • Reporting/Analytics
  • Split Testing
  • Statistical Analysis Software
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Visual Editor
  • Visualization

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Reviews of Mixpanel

Average score

Overall
4.5
Ease of Use
3.9
Customer Service
4.2
Features
4.4
Value for Money
4.0

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
54%
4
38%
3
8%
Swati R.
Swati R.
Digital Marketing Manager in India
Verified LinkedIn User
Marketing & Advertising, 201-500 Employees
Used the Software for: 2+ years
Reviewer Source

Experience from a Digital Marketer perspective

5 last month New

Comments: Overall I have had a super positive experience with MixPanel. It fulfils all my data analytics and visualisation needs and gives me the ability to slice, dice and present data in an easy to understand format. With MixPanel we establish effectiveness and efficiency of various marketing channels and their campaigns by viewing weekly/custom range retention, session time, end funnel events and other conversion rates of different channels.

Pros:

MixPanel provides well segmented data in a consumable format (after applying various event or other filters). We can analyse each step and level of user engagement in real time and identify various funnel metrics and the major funnel drops. This helps us in making product changes by understanding user pain points and the challenges the are facing with the product and also in scaling/pausing marketing campaigns.

Cons:

To be able to use MixPanel is a skill in itself, having said that it is not an easy tool to use at first. It can be challenging to use for users belonging to non tech backgrounds.

Verified Reviewer
Software Engineer in India
Verified LinkedIn User
Computer Software, 501-1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great Analytics tool for Decision Making

5 2 years ago

Comments: It was a great product we use it on daily bases to track the user activity on our site and based on the research we plan our future goals.

Pros:

1. It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc. 2. You can easily create your own events for evey page or action and track user experience on mixpanel that where are they mostly using and viewing on their site which helps in decision making to upgrade their products. 3. You can easily access the mixpanel data form anywhere just login to mixpanel site and you can see the realtime data. 4. It is also easy to implement on the source code of products . We just need to include one script and we are able to add events where ever we like to define.

Cons:

Sometimes we face issue in profiling of the users.

Pius E.
Founder in Uganda
Internet, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Mixpanel

5 2 weeks ago New

Comments: Satisfactory! Mixapanel has helped me improve my product faster with more in-depth analysis and reporting. Tracking sign-ups from the server-side for example enabled me to get more accurate hypersensitive information without the Ad-block interruptions. Mixpanel is as key for my business as it is right now. It gives me a birds-eye view of everything I need to know about customer interactions.

Pros:

The dashboard reporting is amazing! It is really easy to read and interpret even for a non-technical solo founder. With this, you can easily identify how your users are interacting with the product and how to streamline the processes. These easy-to-use reports make it easier to you to make adjustments to increase retention, engage more, and get better numbers

Cons:

Setting it up is not easy in comparison to Google Analytics! Setting up server-side or client-side, or a hybrid of both needs a level of expertise to fully leverage the benefits of the platform. You will have to watch a couple of intense YouTube Videos and go through the support articles to set up the events to get it up and running smoothly. You'll probably make a few mistakes and correct them. As a non-technical founder, it was quite frustrating setting up at the beginning but worth it eventually.

Hasin A.
Data Analyst in US
Higher Education Software, 501-1,000 Employees
Used the Software for: 1+ year
Reviewer Source

One of the best web analytics tools

3 4 years ago

Comments: - Web analytics
- Mobile Analytics
- Marketing Attribution

Pros:

The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

Cons:

The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

Caren J.
Assistant Sales Operations in Jordan
Financial Services Software, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

An innovative tool that provides more comprehensive search and data collection options

4 2 months ago New

Comments: Our team's productivity has increased as a result of using Mixpanel, which has reduced the amount of time it takes to interpret massive amounts of data and better understand customer interactions.

Pros:

Mixpanel As long as you can track the data accurately from reputable sources, you'll be able to see how and how much people trust your ad, all without having to learn too much about it or rely on any prior expertise. You can get from raw data to actionable insights in a matter of minutes with this tool, thanks to its quick search feature and all the options it offers. Mixpanel provides many options for sorting results based on various classifications, such as your product type, target groups, and behavioral patterns. Customers may see all of this on personalized panels, along with reports that are easy to interpret. Every tiny change can be shared with my coworkers, which extends the possibility for finding solutions and leveraging that information to establish precise timeframes.

Cons:

The platform's master requires lengthy training before he or she can use it to its full potential. There are instances when there are errors in the data that have been gathered, or when you do not receive what you are looking for, and this may be due to the fact that the data has not been set up correctly by the user, which can be quite distracting.