---
description: Get detailed information about Ometria usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Ometria Price, Reviews & Ratings - Capterra United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Ometria](/software/156810/ometria)

# Ometria

Canonical: https://www.capterra.ae/software/156810/ometria

> The leading customer data \& experience platform for retail brands.
> 
> Verdict: Rated **4.0/5** by 3 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Ometria?

Ometria caters to retailers, fashion brands, ecommerce sites, CRM managers, email marketers, and marketing managers.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.0/5** | 3 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support Software | 4.0/5 | Based on overall reviews |
| Value for Money | 3.3/5 | Based on overall reviews |
| Features | 3.7/5 | Based on overall reviews |
| Recommendation percentage | 60% | (6/10 Likelihood to recommend) |

## About the vendor

- **Company**: Ometria
- **Location**: London, UK

## Commercial Context

- **Pricing model**: Per Feature
- **Pricing Details**: Contact Ometria for a pricing quote.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United Kingdom, United States

## Features

- Campaign Management Software
- Communication Management
- Customer History
- Customer Profiles
- Customer Segmentation
- Engagement Tracking
- Marketing Automation Software
- Multi-Channel Communication
- Multi-Channel Marketing
- Personalization and Behavioral Targeting Software
- Reporting/Analytics
- Segmentation
- Social Marketing
- Website Visitor Tracking

## Support Options

- Chat

## Category

- [Marketing Automation Software](https://www.capterra.ae/directory/6/marketing-automation/software)

## Related Categories

- [Marketing Automation Software](https://www.capterra.ae/directory/6/marketing-automation/software)
- [Customer Data Platform Software](https://www.capterra.ae/directory/31334/customer-data-platform/software)
- [Customer Engagement Software](https://www.capterra.ae/directory/30906/customer-engagement/software)

## Alternatives

1. [Viber](https://www.capterra.ae/software/180348/viber) — 4.4/5 (4058 reviews)
2. [Text Request](https://www.capterra.ae/software/167015/text-request) — 4.6/5 (1193 reviews)
3. [Slack](https://www.capterra.ae/software/135003/slack) — 4.7/5 (24046 reviews)
4. [Xtremepush](https://www.capterra.ae/software/151231/xtremepush) — 4.5/5 (55 reviews)
5. [Braze](https://www.capterra.ae/software/155423/appboy) — 4.7/5 (168 reviews)

## Reviews

### "Not worth the money" — 3.0/5

> **Suzanne** | *30 May 2025* | Retail | Recommendation rating: 4.0/10
> 
> **Pros**: - Pretty strong reporting capabilities at an individual contact level as well as across a general cohort
- Good segmentation functionality
> 
> **Cons**: - Poor, very limited automation builder
- Platform is very costly yet Ometria charge for creation of simple email blocks (you can use code to build blocks yourself but Ometria will only work on their own code if you need help)
- Preference centre isn't available to edit in the front end - Ometria charge for changes
- Poor and basic email builder (somewhere between a WYSIWYG and drag and drop)
> 
> In my opinion Ometria doesn't live up to its price tag, and doesn't quite know what it is. As an ESP it falls down due to the limited automation functionality, poor email builder, and no front end preference centre, and as a CRM database it falls down due to data inconsistencies across the platform and limited ability to spot patterns and trends in the data.

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### "Functional for Segmentation" — 4.0/5

> **Verified Reviewer** | *19 May 2022* | Retail | Recommendation rating: 7.0/10
> 
> **Pros**: Having customer information including demographics, browsing and purchasing history, interactivity, and email history is critical and used daily. Having these all in one place has proven invaluable for our team.
> 
> **Cons**: Filtering can be finicky, a capitalization can make or break your search. Quantifying sales from email blast is doable but time consuming. Unsubscribing is a huge pain.

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### "Merchants fall in love with it" — 5.0/5

> **Verified Reviewer** | *24 August 2018* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: Not just another email tool. Merchants fall in love with the insight that this gives them on their customers. It enables them to engage rather than just firing emails their way.
> 
> **Cons**: Like many solutions in this product area, needs a certain level of commitment to make the most of the power of the platform but it'll be worth it.

## Links

- [View on Capterra](https://www.capterra.ae/software/156810/ometria)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/156810/ometria> |
| de-AT | <https://www.capterra.at/software/156810/ometria> |
| de-CH | <https://www.capterra.ch/software/156810/ometria> |
| en | <https://www.capterra.com/p/156810/Ometria/> |
| en-AE | <https://www.capterra.ae/software/156810/ometria> |
| en-AU | <https://www.capterra.com.au/software/156810/ometria> |
| en-CA | <https://www.capterra.ca/software/156810/ometria> |
| en-GB | <https://www.capterra.co.uk/software/156810/ometria> |
| en-IE | <https://www.capterra.ie/software/156810/ometria> |
| en-IL | <https://www.capterra.co.il/software/156810/ometria> |
| en-IN | <https://www.capterra.in/software/156810/ometria> |
| en-NZ | <https://www.capterra.co.nz/software/156810/ometria> |
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| es-AR | <https://www.capterra.com.ar/software/156810/ometria> |
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| fr | <https://www.capterra.fr/software/156810/ometria> |
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| pt | <https://www.capterra.com.br/software/156810/ometria> |
| pt-PT | <https://www.capterra.pt/software/156810/ometria> |

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