---
description: Get detailed information about Klaviyo usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates.
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title: Klaviyo Price, Reviews & Ratings - Capterra United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Klaviyo](/software/156699/klaviyo)

# Klaviyo

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> Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place.
> 
> Verdict: Rated **4.6/5** by 526 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Klaviyo?

Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 526 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support Software | 4.3/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Klaviyo
- **Location**: Boston, US
- **Founded**: 2012

## Commercial Context

- **Starting Price**: $20.00
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Pricing Details**: Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent.&#10;Email pricing: Free for up to 250 contacts. Starting from $20/month for 251+ contacts.&#10;Email \&amp; SMS pricing: Starting from $35/month for 251+ contacts
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French, German, Italian, Korean, Portuguese, Spanish
- **Available Countries**: Afghanistan, Anguilla, Antigua & Barbuda, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Bermuda, Bhutan, British Virgin Islands, Brunei, Cambodia, Canada and 85 more

## Features

- 2-Way Messaging
- A/B Testing
- Activity Dashboard
- Alerts/Notifications
- Automated Responses
- Autoresponders
- CAN-SPAM Compliance
- CRM Software
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Campaign Scheduling
- Channel Management Software
- Contact Database
- Contact Management Software
- Conversion Tracking
- Customer Profiles
- Customer Segmentation
- Customizable Fields
- Data Import/Export
- Drip Campaigns
- Dynamic Content
- Email Management Software
- Email Marketing Software
- Email Tracking Software
- Event Triggered Actions
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture Software
- Lead Management Software
- Marketing Automation Software
- Mass Texting
- Message Personalization
- Mobile Coupons
- Mobile Optimization
- Multi-Campaign
- Multi-Channel Marketing
- Personalization and Behavioral Targeting Software
- ROI Tracking
- Reporting & Statistics
- Reporting/Analytics
- Scheduled Messaging
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Third-Party Integrations
- WYSIWYG Editor
- Website Visitor Tracking

## Integrations (67 total)

- Adobe Commerce
- AfterShip
- Akamai Identity Cloud
- BigCommerce
- Boulevard
- Canva
- Chargebee
- Criteo
- DonorPerfect
- Eventbrite
- Getsitecontrol
- GoFundMe Pro
- GoTab POS
- Gorgias
- Help Scout

... and 52 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Chat

## Category

- [Email Marketing Software](https://www.capterra.ae/directory/30013/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.capterra.ae/directory/30013/email-marketing/software)
- [Marketing Automation Software](https://www.capterra.ae/directory/6/marketing-automation/software)
- [All-in-One Marketing Platform Software](https://www.capterra.ae/directory/32155/all-in-one-marketing/software)
- [Lead Generation Software](https://www.capterra.ae/directory/30963/lead-generation/software)
- [CRM Software](https://www.capterra.ae/directory/2/customer-relationship-management/software)

## Alternatives

1. [Brevo](https://www.capterra.ae/software/132996/brevo) — 4.6/5 (3415 reviews)
2. [Mailchimp](https://www.capterra.ae/software/110228/mailchimp) — 4.5/5 (17582 reviews)
3. [Gmail](https://www.capterra.ae/software/202338/gmail) — 4.8/5 (13357 reviews)
4. [ActiveCampaign](https://www.capterra.ae/software/79367/activecampaign) — 4.6/5 (2561 reviews)
5. [MailerLite](https://www.capterra.ae/software/136603/mailerlite) — 4.7/5 (2257 reviews)

## Reviews

### "Powerful Ecommerce Email Platform With a Learning Curve" — 5.0/5

> **Linda** | *20 April 2026* | Consumer Services | Recommendation rating: 8.0/10
> 
> **Pros**: What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing.
> 
> **Cons**: The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program.
> 
> Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases.

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### "CRM Email automation driven data platform for small business and E-shop" — 4.0/5

> **Verified Reviewer** | *18 March 2026* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective.
> 
> **Cons**: The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds.
> 
> My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients

-----

### "AI helped me" — 3.0/5

> **Lataysha** | *6 April 2025* | Retail | Recommendation rating: 2.0/10
> 
> **Pros**: I like the access aspect, meaning the fact that this is available for anyone to use.
> 
> **Cons**: I don’t like how hard it can be to understand how to use it.
> 
> My overall experience has been difficult to where I’ve used it and gave up on understanding it. I’ve had to use AI to understand how to use it.

-----

### "One of the Best Marketing Tools We Use" — 5.0/5

> **Angela** | *7 January 2026* | Consumer Goods | Recommendation rating: 9.0/10
> 
> **Pros**: Klaviyo has been an absolute game-changer for our business. Creating and managing emails is super easy. Whether it’s campaigns or automated flows, everything is organized and simple to manage.
> 
> **Cons**: The biggest downside is the pricing as your list grows—it can get expensive over time. It’s not the cheapest platform out there, but it’s 100% worth it.
> 
> Overall, our experience with Klaviyo has been extremely positive. It’s reliable, powerful, and gives us full control over our email marketing. We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo. It’s a platform we genuinely rely on and would absolutely recommend.

-----

### "Easy Marketing with Tons of Features" — 5.0/5

> **Lindsey** | *5 February 2026* | Arts & Crafts | Recommendation rating: 10.0/10
> 
> **Pros**: I love the ease of managing my email and sms marketing with Klaviyo. I’ve used their software for over 6 years and I love that they are always adding new features and making flows even more powerful. I love the ease of connecting Klaviyo to my Shopify store and other apps.
> 
> **Cons**: I wish that email marketing was cheaper, but I feel Klaviyo is pretty competitive. I also wish that sms was included for the price of email instead of an add-on.
> 
> Overall I’ve been very happy with Klaviyo which is why I’ve continued to use them for many years now. As an online retailer, it’s a perfect match.

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