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What Is CHEQ Essentials?

Eliminate invalid activity from your paid marketing funnels, campaigns and audiences, and divert your ad budget to real paying customers only.
CHEQ Essentials automatically blocks invalid traffic and click fraud from harming your Google Ads, Meta Ads and Microsoft Ads, making sure no damage is done to your ad budget.
CHEQ is trusted by over 14,000 customers worldwide, ranging from marketing teams and medium businesses to the world's leading marketing organizations.

Who Uses CHEQ Essentials?

Not provided by vendor

CHEQ Essentials Software - 1
CHEQ Essentials Software - 2
CHEQ Essentials Software - Bot Mitigation
CHEQ Essentials Software - Paid marketing
CHEQ Essentials Software - Full protection suite

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Reviews of CHEQ Essentials

Average score

Overall
4.7
Ease of Use
4.7
Customer Service
4.8
Features
4.6
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Matt
Matt
Director in US
Verified LinkedIn User
Law Practice, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

PPC Business Must- have

5.0 4 years ago

Comments: Overall the day we turned it on we noticed an immediate difference. It's like breathing for the first time.

Pros:

Google doesn't block 100% of fraud and it's good to have REAL numbers when comparing Adwords invalid click rates and comparing it to your own Device ID data. Clickcease keeps PPC honest and really gives us insight into when we're wasting dollars on Adwords and WHICH competitors are clicking on our ads and their own. Pretty interesting stuff if you use it the right way.

Cons:

Display ad placement blocking features and excluding low quality sites is a recently added feature that still doesn't perform optimally. And we wish it worked on Youtube.

CHEQ Response

4 years ago

Hi Matt! We are super happy to read such a lovely review! Glad you are enjoying your experience :) We continuously work on improving our services for our customers and will keep this in mind.

Konrad
Search Engine Marketing Manager in Australia
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Great investment in your PPC campaigns

5.0 2 years ago

Comments: Very positiveChat service and customer follow up is typically very prompt and helpful

Pros:

Easy to set up and use as well as track and monitor live performance

Cons:

Can't immediately think of anything that was missing

Verified Reviewer
Verified LinkedIn User
Hospitality, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Not worth the cost

2.0 3 years ago

Comments: We were initially pretty happy with ClickCease and had a great onboarding.
We then realized after a few months that this wasn't helping at all and was pretty costly for limited benefits.
We decided to cancel and were offered 50% for a few months, but eventually the price became unattractive again.

Pros:

- Simple user interface and user experience - Fairly easy setup

Cons:

- Very high cost compared to the value provided - Google Ads is limited the blocked IP addresses to 500, making ClickCease partially useless - Google Ads would deny our refund claims on the basis that ClickCease algorithm is generating false positives and their anti-fraud algorithm is already covering all bases

CHEQ Response

3 years ago

It's important that our customers get value from our capabilities while getting the highest level of protection. As the leader in click fraud prevention, we offer very competitive prices on monthly subscriptions and also 20% off all annual subscriptions. Our platform manages the IP blocking for you and we can automatically update the IP addresses so the most malicious IPs are prioritized, with that, we rarely see a problem with the 500 IPs limit although we also have "advanced mode" to enable a 500 IP list on the campaign level. We Also offer a plethora of analytics to make your Google refund request stronger, when it's needed, but as we block the malicious clicks, our customers are not being charged for them by Google Ads, thus focusing their budget on customers that matter. Our customer success specialist team is always ready to help you optimize your account so you will not lose real customers in your marketing efforts over Facebook, Google ads etc.

Azizah
Azizah
Office Management in Malaysia
Verified LinkedIn User
Telecommunications, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

ClikcCease help combatting fraund ads click

5.0 2 years ago

Pros:

There haven't been any fusses about the product. ClickCease has been immensely helpful in getting my profile set up and comprehending more about the possibilities available. Your company's automatic reports help gain insight into campaign efficacy and outcomes of the marketing campaign.

Cons:

Bing's lack of an automatic IP restricting component makes adding blocked IP addresses monotonous and time-consuming. However, I use the platform for our Google Adwords, so it's not an incredible hassle.

Rafael
Marketing Dpt. Director in Spain
Education Management, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

The best option to save money

5.0 3 years ago

Comments: As I said before, the most useful thing has been being able to detect attacks and control all the expenses that were spent directly on us without realizing it.

Pros:

Last summer our campaigns were attacked and we lost a lot of money for taking so long to notice. Since we set up ClickCease we have detected dozens of attacks and saved a lot of money. It is essential for our company

Cons:

I'm having trouble setting up cross-IP blocking between campaigns. It's something that always gives me problems, maybe because of me

Ronnie
CEO in Australia
Computer Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

It's a good product with a boiler room sales culture

3.0 3 years ago

Comments: Great software with a really poor experience of people behind it

Pros:

Good product, and delivers what its promised

Cons:

the only reason I am writing this review is because of the agressive and boiler room like sales culture this organization has had - I have been a client for 2 years and the way their team tried to constantly upgrade you and really hammer home the upsells is pretty insane - it's really disappointing how they treat current clients and keep milking them for more

CHEQ Response

3 years ago

Hi Ronnie, thanks for sharing your feedback with us. We're sorry to hear this was your experience! Your dedicated customer success manager will reach out asap to understand and resolve any standing issues you have and make sure your ClickCease experience is amazing.

Michael
Google Ads Team Manager in US
Marketing & Advertising, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Clickcease Ads Value and Saves $

5.0 2 years ago

Comments: Has been great, realized how much adspend was wasted

Pros:

Extremely easy product to use and show value to a client. Works for clients who spend a few hundred $ or several thousand. The best tool for campaign optimization. We have 500+ Google ads accounts attached to it

Cons:

I wish it was simpler to export the data to reporting software like data studio or TapClicks. Also the ability to block Display network sites that bring more fraud than others.

Adir
Owner in Israel
Consumer Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Agency owner

5.0 2 years ago

Comments: I am very satisfied and would recommend

Pros:

Great to use, i use it for over 25 accounts and it auto blocks my fraud ips

Cons:

It needs a bit more of conversion tracking capabilities

Olly
Paid Search Consultant in UK
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Clickcease Review

5.0 2 years ago

Comments: We've been with Clickcease for over 3 years and it's been a game changer for our client PPC accounts. Their ability to block fraudulent ad traffic has saved a significant amount of money and helped us optimise our campaigns. The team at Clickcease is responsive and always willing to help with any questions or concerns. We couldn't be happier with their service and highly recommend them to anyone looking to protect their PPC investments

Pros:

Easy to implement and track fraud paid clicks and IP's

Cons:

Needs more transparency about integrating with Google Ads - such as cant be used with performance max campaigns.

Lex
CEO in US
Real Estate, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Great Product Highly Recommended

5.0 2 years ago

Comments: Very good experience

Pros:

Very easy to use. Very impactful for detecting click fraud. Also helps you understand conversions better.

Cons:

No I am happy with the software and have not found the need for additional features

Abtin
Digital Marketing Specialist in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

ClickCease is an irreplaceable resource for digital advertising

5.0 2 years ago

Pros:

ClickCease includes easy set-up instructions for Google ads and Facebook pixel integration. It helps us save money for our clients and provide value for their advertising. Best of all, their support team is very responsive and helpful. They even offer free webinars and training to optimize usage of ClickCease settings!

Cons:

I occasionally have difficulty connecting a Google Ads ID to their portal, but usually refreshing and a quick chat with support clears it up

Justin
Director in Australia
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Mission Critical Software

5.0 2 years ago

Comments: We won't run a Google Ads campaign without ClickCease activated. It is an essential service.

Pros:

Ease of use and reliability, performance increase.

Cons:

Nothing, the software does exactly what is requried of it. Customer service is good.

Derrick
Integrated Advertising Specialist in US
Sports, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Integrated Advertising Tools

5.0 2 years ago

Comments: Benchmarking

Pros:

I love the fact that its easy to set up and makes real time updates.

Cons:

The limitations in the information thats provided.

Jason
N/A in US
Utilities, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

An Absolute Necessity

5.0 3 years ago

Comments: We had a competitor in a PPC ad space who was trying to use every shady tactic in the book to eliminate the presence of any competition who were using the same keywords as them. With about 40 visitors per hour on a normal day, I was absolutely terrified to see that we had hundreds of visitors on the site at the moment I was looking at our analytics app. This just happened all of a sudden and we were immediately eating tons of fraudulent clicks. While the PPC platform (not to name names, but they control about 90% of web search traffic) caught a little more than half of these, this situation would have put us out of business if it had continued. After setting up ClickCease to work with our website and PPC campaign, about 95% of the fraudulent clicks were eliminated with the out-of-box settings and it took only a couple of days for me to gather the data necessary to make tweaks that had us running ads in normal fashion again. ClickCease saved our business. This is no exaggeration. On top of that, the tremendous weight that was caused by the fear of losing my business to fraud has been lifted from my shoulders. That allows me to use my time and energy to improve our processes. I will never run a PPC campaign without ClickCease!

Pros:

The fraud detection feature is amazing. Easy setup. Great reporting.

Cons:

There is nothing I would change about this product.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Fraud detection helper

5.0 2 years ago

Comments: I like the overall experience. Reports are clear and you can see with your own eyes the behavior of the fraudulent clicks.

Pros:

The online report table is quite dynamic. You can check many variables to be shown or not.

Cons:

The report shows a record of the fraudulent session. When reporting 2 or more fraud clicks you can't be sure which one is actually shown on that recording.Also, I don't like the style of many screen elements. I prefer plain items, as close to Excel table reports as possible. I end up downloading the CVS file to handle it on a cleaner view. I would prefer to skip this extra step.

Mike
Manager in US
Consumer Electronics, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Must have for Adwords - Bing

5.0 5 years ago

Comments: Excellent service to monitor your click companies on google, bing.
They give you detailed reports, block click fraud and they report you can use to protect your ads and money. I would highly suggest this service if you are advertising on Google, Bing

Pros:

Excellent service to monitor your click companies on google, bing. They give you detailed reports, block click fraud and they report you can use to protect your ads and money. I would highly suggest this service if you are advertising on Google, Bing

Cons:

No issues at all using the service. I really don't have any cons. The only thing I don't like is that only let you keep and customize up to 3 months.

CHEQ Response

4 years ago

Hey Mike, thank you so much for this amazing feedback! We appreciate your kind words :) We're happy to be of help.

Verified Reviewer
Verified LinkedIn User
, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

ClickCease is easy to use & has lots of very powerful features, optimizing our web experience.

5.0 6 years ago

Pros:

ClickCease does an amazing job at clearly laying out all its tools & features. It's also powerful enough to actively block bots from our AdWords. It's led to a much more robust & safe web experience within our company.

Cons:

Initially we were concerned the features might not fit our agency well but it became very clear that we had lots to gain by using ClickCease. Thankfully, we were able to incorporate it into our workflow fully.

CHEQ Response

4 years ago

Glad to hear that you are enjoying your experience with ClickCease :) Thank you for your kind words!

Verified Reviewer
Verified LinkedIn User
Computer Hardware, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

ClickCease Is A Must For Advertisers

5.0 4 years ago

Comments: My company have been using Clickcease for 2 years now. Without hesitate, this is the best software I have used. I use it to track neccessary keywords for my business and also it helps me to block clickfrauds (we know there are haters everywhere trying to exhaust your ad spend). Clicksease helps me in such a way that it blocks them to save my ad spend. Voila Clicksease

Pros:

ClickCease is the best software I have used. I use it to track neccessary keywords for my business and also it helps me to block clickfrauds (we know there are haters everywhere trying to exhaust your ad spend). Clicksease helps me in such a way that it blocks them to save my ad spend. Voila Clicksease

Cons:

If we can track more keywords that will be better.

CHEQ Response

4 years ago

Thanks a lot for the great feedback! We are always striving to improve our services and we will make sure to keep your request in mind!

Verified Reviewer
Verified LinkedIn User
Financial Services Software, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Excellent software & support

5.0 6 years ago

Pros:

Beautiful and clean software that even has an optional dark mode! The automated Adwords claims are amazing and the ability to finely tune the blocking process and sensitivity is flawless.

Cons:

No plans available for super small ad budgets. Suggestions: $5/month plan <$200/month ad spend $10/month plan <$800/month ad spend $25/month plan <$2000/month ad spend $50/month plan >$2001/month ad spend

CHEQ Response

4 years ago

Thank you very much for the feedback! We are continuously looking at ways to improve and will keep your suggestion in mind :)

Rodney
Owner in US
Retail, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

ClickCease is Worth it's weight in Gold !

5.0 3 years ago

Comments: ClickCease is simple to use and understand and has very simple instructional videos.

Pros:

Competitor analytics of search keywords in AdSpy.

Cons:

I havn't found any shortcomings in ClickCease.

Jim
CEO in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Been Great To Us!

5.0 5 years ago

Comments: The best thing I can say about ClickCease is their support is bar none, ALWAYS responds very quickly and JUMPS to help resolve any issues. While they've built a very good platform for monitoring fraudulent clicks for PPC, this technology is ever changing and problems are expected to surface from time to time so support is of the utmost concern with a service like this and ClickCease crushes it in this department!

Pros:

Automatic, requires very little if any maintenance or attention after initial configured.

Cons:

Honestly can't think of any at the moment.

CHEQ Response

4 years ago

Hey Jim! Thank you so much for this lovely feedback :) It is our pleasure to be of help!

bimal
bimal
Digital marketer in Nepal
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

ClickCease review

4.0 4 years ago

Comments: I am seen my ad cost is decreasing rapidly . Which is good news.

Pros:

If you are running your ad in Google like a digital marketing agency, e-commerce, etc. You have to use ClickCease because it will protect your ad from bot, a fraud who are wasting your ads budget. I see many people complain that the cost of their ad is kept rising but didn't get any good result that is happing because some of your competitors are using a bot to stop you that why you have to use ClickCease now into your business. If you want to see a better result.

Cons:

I didn't find any cons here. Price is perfect anyone can use it on their online business.

CHEQ Response

4 years ago

Hey Bimal, thank you so much for the lovely feedback! We are so happy to hear that we could help you with your click fraud issue :)

Cristina
Marketing Secretary in Italy
Nonprofit Organization Management, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Essential when dealing with PPCs

4.0 2 years ago

Comments: I started just to try and I ended up applying this to all of my company's websites. It's very important in having quality results.

Pros:

The fact that automatically detects bots and false clicks, saving us money and also giving the chance to our real customers to see the ad.

Cons:

It's a bit complicated when you try to look into statistics to customize even more the experience.

Yonatan
Marketing in Israel
Marketing & Advertising, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

A great Tool for Fraud Clicks on your Google/Bing Ads advertising

5.0 5 years ago

Comments: I started using ClickCease after some unusual activity on my Brand campaigns,
Since i use the tool it seems that click frauds are happening less and less with time.

Pros:

Easy to use, customer service helped a lot with the onboarding, On Google, the excluded IP's are done automatically, saves a lot of time, a great dashboard to see the click prevention activity

Cons:

You need to upload the bing excluded IP's manually, Also, you need to really set everything to the small details since the tool likes to exclude almost everything, So make sure to have a clickcease rep going over your settings with you.

CHEQ Response

4 years ago

Thank you so much for the awesome feedback, Yonatan! Our customer support is always happy to be of help! We're glad that you are enjoying your experience.

Eduard
CEO in Bulgaria
Information Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Very good software

5.0 3 years ago

Comments: I have been using the software for over 1 year, I have set up campaigns for over 10 clients. The benefits are that customers spend less on paid advertising.

Pros:

I like automation, you don't have to deal with it all the time, you adjust and then just follow the statistics from time to time

Cons:

Pricing of PRO plan can be better - limits are easily reached and exceeded