--- description: Get detailed information about Braze usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Braze Price, Reviews & Ratings - Capterra United Arab Emirates 2026 --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Braze](/software/155423/appboy) # Braze Canonical: https://www.capterra.ae/software/155423/appboy Page: 1 / 8\ Next: [Next page](https://www.capterra.ae/software/155423/appboy?page=2) > Cloud-based customer engagement platform for cross-channel messaging, journey orchestration, audience segmentation, and real-time. > > Verdict: Rated **4.7/5** by 168 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Braze? B2C businesses of all sizes, from small businesses to global enterprises, across retail and eCommerce, financial services, media and entertainment, health and wellness, CPG, and food and beverage. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 168 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support Software | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Braze - **Founded**: 2011 ## Commercial Context - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Please contact Braze directly for pricing details. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, German, Japanese, Korean, Portuguese, Spanish - **Available Countries**: Australia, Brazil, France, Germany, Indonesia, Japan, Romania, Singapore, South Korea, United Arab Emirates, United Kingdom, United States ## Features - 2-Way Messaging - AI/Machine Learning - Alerts/Notifications - Automated Responses - Behavior Tracking - Behavioral Targeting - CRM Software - Campaign Planning - Campaign Scheduling - Contact Database - Contact Management Software - Content Management System (CMS) Software - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Templates - Data Import/Export - Email Tracking Software - Engagement Tracking - Event Triggered Actions - Landing Pages/Web Forms - Lead Capture Software - Lead Management Software - Live Chat Software - Marketing Automation Software - Marketing Management - Mass Texting - Message Personalization - Multi-Channel Communication - Multi-Channel Marketing - Multi-Language - Performance Metrics - Personalization and Behavioral Targeting Software - Push Notifications Software - ROI Tracking - Real-Time Analytics - Real-Time Reporting - Recommendations - SMS Marketing - SMS Notifications - Scheduled Messaging - Segmentation - Social Marketing - Subscriber Management - Template Management - Visual Analytics - WYSIWYG Editor - Website Analytics - Website Personalization - Website Visitor Tracking ... and 16 more features ## Integrations (37 total) - Adobe Campaign - Amazon Redshift - Amazon S3 Glacier - Amplitude Analytics - AppsFlyer - BigQuery - ClickHouse - Databricks - Domo - Drupal - Facebook Business Suite - Google Ads - Google BigQuery Data Transfer Service - Google Cloud Storage - Google Tag Manager ... and 22 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - 24/7 (Live rep) ## Category - [Marketing Automation Software](https://www.capterra.ae/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.ae/directory/6/marketing-automation/software) - [Email Marketing Software](https://www.capterra.ae/directory/30013/email-marketing/software) - [Mobile Marketing Software](https://www.capterra.ae/directory/31308/mobile-marketing/software) - [Push Notifications Software](https://www.capterra.ae/directory/30969/push-notifications/software) - [AI Marketing Tools](https://www.capterra.ae/directory/34136/ai-marketing-tools/software) ## Alternatives 1. [Brevo](https://www.capterra.ae/software/132996/brevo) — 4.6/5 (3523 reviews) 2. [MailerLite](https://www.capterra.ae/software/136603/mailerlite) — 4.7/5 (2324 reviews) 3. [ActiveCampaign](https://www.capterra.ae/software/79367/activecampaign) — 4.6/5 (2570 reviews) 4. [Constant Contact](https://www.capterra.ae/software/31898/constant-contact) — 4.3/5 (2953 reviews) 5. [EmailOctopus](https://www.capterra.ae/software/147415/emailoctopus) — 4.8/5 (657 reviews) ## Reviews ### "Great marketing automation tool" — 5.0/5 > **Noga** | *8 August 2025* | Financial Services Software | Recommendation rating: 9.0/10 > > **Pros**: Holistic marketing automation. Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to the applicable people. Very easy to use. > > **Cons**: Overall the initial package price is reasonable and you only pay for MAUs and not for all users in the account, but adding more emails is pricey. > > Very happy with it. Pretty easy to use and to integrate. A complete solution for all marketing automation needs. ----- ### "Flexible CRM Platform that Scales with Growth" — 5.0/5 > **Katelyn** | *5 September 2025* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: Braze provides excellent value for money given its depth of features. It centralizes multi-channel orchestration across email, push, in-app messaging, and more, making it easy to build sophisticated journeys. The learning curve is manageable thanks to clear documentation, and once workflows are set up, campaign specialists can execute quickly. Its security and data privacy compliance also give confidence when managing tens of millions of users. > > **Cons**: The platform can be overwhelming at first, especially for newer team members who face a steep learning curve when navigating the product with various features. Email management and template handling are powerful but sometimes clunky, requiring extra QA to ensure translations or localized versions work correctly. Bugs are rare, but when they occur, they can slow down analysis and require support tickets. > > Overall, Braze has been a strong partner in helping us scale user communication globally. It enables us to optimize customer journeys, run reliable A/B tests, and closely track engagement and revenue impact. While there are occasional challenges with usability and the overhead of maintaining clean templates, the platform’s flexibility and performance outweigh these downsides. It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work. ----- ### "Works for Complex Subscription Programs" — 3.0/5 > **Angela** | *15 September 2025* | Food & Beverages | Recommendation rating: 6.0/10 > > **Pros**: Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple. > > **Cons**: I wish segmentation was more intuitive - I find competitor products much simpler to use and/or statements when creating audiences > > Its overall fine, I think it suits the business needs well. However, the SMS product needs improving and strategic guidance from internal staff. ----- ### "A great messaging platform for maturing companies\!" — 5.0/5 > **Verified Reviewer** | *25 August 2025* | Food & Beverages | Recommendation rating: 10.0/10 > > **Pros**: I love how much automated functionality and personalization is available through out the different messaging capabilities. There is a significant time commitment when setting up new automation but in the long run it saves time. They also have very flexible in platform permission settings which avoids any accidental messaging from testers and dev. > > **Cons**: Due to all the functionality there is a bit of a learning curve that can feel overwhelming if you have a lean team. The other double edge sword is the support process. You can enter a ticket like most systems but the level of detail they require from the team can feel like overkill when you are trying to solve an issue quickly. I call this a double edge sword because they are incredibly helpful it can just take a lot time to duplicate the issue to send all the info required. > > 8/10 - It's such a big step up in messaging platforms and innovative in automated technology. It really does minimize the time needed for your run of the mill journey or drip campaigns and when you are ready to level up your messaging it also has everything you need. ----- ### "Keep it up Braze\! Excited to see what the future holds" — 5.0/5 > **Arman** | *20 June 2025* | Retail | Recommendation rating: 9.0/10 > > **Pros**: I love how intuitive and user-friendly Braze is—it makes it easy to build and launch campaigns quickly without needing heavy dev input. Braze’s real-time event triggering is super valuable. Being able to act instantly on user behavior (like cart abandonment or a milestone hit) is key for performance > > **Cons**: You often need to supplement Braze analytics with Looker, Tableau, or something else if you want real strategic insight. > > I’ve used Braze daily across a wide range of campaign and lifecycle use cases, and having achieved 12 certifications, I’d say I know the platform inside out. Overall, it’s a powerful and flexible tool for cross-channel engagement, especially when it comes to real-time triggers, personalised messaging, and orchestrating complex user journeys.” “I really value how intuitive the UI is, particularly the Canvas builder and segmentation logic. It empowers non-technical teams to move quickly while still giving room for advanced use cases through Liquid, Connected Content, and Currents integrations. That said, I’ve also seen where Braze hits limitations—reporting depth, testing capabilities, and scaling complex logic across campaigns can be areas of friction. You often have to lean on external tooling to go beyond tactical execution and into strategic insight. Still, for teams with strong lifecycle and CRM maturity, and especially if your data setup is clean, Braze is one of the best platforms out there to drive meaningful, data-driven customer engagement. ----- Page: 1 / 8\ Next: [Next page](https://www.capterra.ae/software/155423/appboy?page=2) ## Links - [View on Capterra](https://www.capterra.ae/software/155423/appboy) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ja | | | ko | | | nb | | | pt | | | pt-PT | | ----- ## Structured Data