--- description: Get detailed information about Critical Impact usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Critical Impact Price, Reviews & Ratings - Capterra United Arab Emirates 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Critical Impact](/software/154972/critical-impact) # Critical Impact Canonical: https://www.capterra.ae/software/154972/critical-impact Page: 1 / 3\ Next: [Next page](https://www.capterra.ae/software/154972/critical-impact?page=2) > With Critical Impact you will be able to create automated email campaigns, track subscriber journey from emails to website, and more\!\! > > Verdict: Rated **4.5/5** by 44 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Critical Impact? Critical Impact suits digital marketers in all markets who know email marketing but have hit a ceiling with their current solution and have lists of 10,000 or more subscribers per list. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 44 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support Software | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Critical Impact Software - **Location**: McLean, US ## Commercial Context - **Pricing model**: Usage Based - **Pricing Details**: Contact Critical Impact Software for pricing details - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Canada, United States ## Features - A/B Testing - API - Autoresponders - CAN-SPAM Compliance - Campaign Analytics - Campaign Scheduling - Click Tracking - Contact Management Software - Customer Segmentation - Customizable Fields - Drag & Drop - Drip Campaigns - Email Management Software - Email Templates - Email Tracking Software - Event Triggered Actions - Landing Pages/Web Forms - Lead Capture Software - List Management - Mobile Optimization - Personalization and Behavioral Targeting Software - Reporting/Analytics - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor ## Integrations (2 total) - Google Analytics 360 - Zapier ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support ## Category - [Email Marketing Software](https://www.capterra.ae/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.ae/directory/30013/email-marketing/software) - [Email Verification Tools Software](https://www.capterra.ae/directory/31341/email-verification-tools/software) - [Lead Nurturing Software](https://www.capterra.ae/directory/31563/lead-nurturing/software) - [Landing Page Software](https://www.capterra.ae/directory/30844/landing-page/software) - [Email Tracking Software](https://www.capterra.ae/directory/31325/email-tracking/software) ## Alternatives 1. [Brevo](https://www.capterra.ae/software/132996/brevo) — 4.6/5 (3408 reviews) 2. [Gmail](https://www.capterra.ae/software/202338/gmail) — 4.8/5 (13327 reviews) 3. [Mailchimp](https://www.capterra.ae/software/110228/mailchimp) — 4.5/5 (17572 reviews) 4. [Constant Contact](https://www.capterra.ae/software/31898/constant-contact) — 4.3/5 (2912 reviews) 5. [MailerLite](https://www.capterra.ae/software/136603/mailerlite) — 4.7/5 (2256 reviews) ## Reviews ### "Product Quaility and Support Diminished" — 2.0/5 > **Verified Reviewer** | *12 April 2024* | Marketing & Advertising | Recommendation rating: 0.0/10 > > **Pros**: Dropped it. Used to work quite well if you could wait around for the progress bar thing go to 100 multiple times. > > **Cons**: I don't know what is going on over there, but with the amount of job postings, their support, platform and even trying to contact a sales person has gone in the wrong very quickly this year. Noticed they can't even keep their social media feed and blog current. Everything hummed and then went dead in December. Would run away. Sounds like this company is for the bin soon. > > Was good until this year. Dropped it. Advise others to do the same. ----- ### "Review of Critical Impact" — 5.0/5 > **Vikas** | *11 May 2023* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Critical impact offers drag-and-drop email builder. This feature allows users to create emails without needing to have any coding or design experience. The software includes a spam checker that ensures emails are not caught by spam filters and go directly to the inbox. Moreover, the software uses industry-standard authentication protocols such as SPF, DKIM, and DMARC to increase deliverability rates. > > **Cons**: The pricing plans can be a bit confusing, which may make it difficult for users to determine which plan is best suited for their needs. Rest of the software works fine for me. > > Critical Impact is an email marketing software that allows businesses and organizations to create, send, and track email campaigns. It offers an user-friendly interface, which makes it easy for even non-technical users to create visually appealing and engaging emails.Critical Impact also offers robust reporting and analytics features. Users can track opens, clicks, and conversions, and use this data to optimize future campaigns. Additionally, the software includes integration with Google Analytics, allowing users to track website traffic generated by their email campaigns. ----- ### "Critical Impact - best SAAS provider I have ever used" — 5.0/5 > **Verified Reviewer** | *31 May 2022* | Publishing | Recommendation rating: 10.0/10 > > **Pros**: \* Customer Service is through-the-roof great. \* Their system just works. No outages. No crazy updates or refreshes where all of a sudden you don't know where anything is. Simple and reliable. \* Loads of reporting options and powerful features easily available \* Powerful API lets you do lots of stuff from inside your own application > > **Cons**: \* Very hard to come up with anything negative. Hmm. Maybe sometimes their UI looks a little bit dated? > > For a number of years we switched from one email service provider to another. We were on Silverpop. Before that was some other provider whose name I can't even recall. All were iffy, heavy on promise but low on delivery. But once we switched to Critical Impact, I have considered our email problems permanently and completely solved. I won't even take calls from any other email provider, that's how good I feel about CI. When you deal with CI, you are dealing directly with the people who UNDERSTAND their system, who built it and run it and maintain it, not some low-level phone person who has no idea how it even works. Their system is clean and straightforward: you have subscribers, and they belong to lists. You build an email message, and you send it to a list. The concepts are clear, not hidden behind some weird pseudo-babble that only obfuscates what you're trying to do. You just want to send emails and make sure they get to your recipients, right? And understand who read it, who opened it, who clicked on it? If the answer is yes, CI is what you want. Yes, there are bells and whistles in here -- we use a lot of them, in fact. The reporting is excellent. The percentage of our emails delivered is excellent. We send a lot of emails to a lot of subscribers -- we have more than 10 different newsletters going out every week. I never have to think about CI at all. It all just works. I sleep better knowing that CI runs our email business. You will too. ----- ### "Solid Product for the Cost" — 4.0/5 > **Austin** | *26 May 2022* | Publishing | Recommendation rating: 7.0/10 > > **Pros**: The calendar page is very helpful to see which deployments are going out on which day, especially with multiple team members working in the platform collaboratively. The message editor was easy to learn. The ability to search for subscribers by custom fields is super helpful as well. The aggregate message metrics page for each deployment is organized very nicely and allows for exportable one-page reports. Also, exporting of data/lists in general is MUCH faster than our previous platform—it takes less than a minute for even large exports. > > **Cons**: They tout a lot of pre-built data reports you can export, but many of them are not particularly helpful for what we need. It does not come by default with an option to export all raw data for an email deployment (along with custom field data), and they were originally going to charge several hundred dollars to have this report custom built. This seemed strange considering how standard of a report this seemed to me. There are also other reports that seem to only be accessible by having the engineering team develop custom reports, which I'm guessing is just a way to upsell. Also, to my knowledge, you cannot automatically schedule redeployments to the non-opens, it makes you create a dynamic list after the first deployment is already completed, and then you can customize the parameters for the dynamic list. The dynamic list feature is cool, but it requires additional steps that are annoying. It comes with a feature that supposedly filters out bot clicks, but we still see a handful of them coming through, which then need to be manually filtered out when determining metrics reports. > > Overall, it definitely does the job. There were some hiccups in the process of switching over from our previous platform as we figured out where certain features were located, but overall, I am relatively pleased with the performance, especially for the price. We are a small company, but we have a lot of subscribers/send a high volume of emails, so it was difficult to find a platform that had competitive pricing that catered to our needs. The customer service is generally very quick to respond, which I do appreciate, although the way they respond to questions (that to me seem to be ones other people would have as well) makes it seem like they're either a small company or a relatively new platform—we had an issue where our ad blockers were blocking banner ads we were placing in the message editor for only certain users (had no idea this was even possible), and with how common ad blockers are, I was shocked that they hadn't run into this problem before. ----- ### "A standard emails marketing software." — 4.0/5 > **Bett** | *3 December 2023* | Renewables & Environment | Recommendation rating: 9.0/10 > > **Pros**: Easy training and learning. The product has no breaches it does not fail. > > **Cons**: I have nothing to complain about the product it is superb. > > The product is the best of it's kind it is worth the investment. ----- Page: 1 / 3\ Next: [Next page](https://www.capterra.ae/software/154972/critical-impact?page=2) ## Links - [View on Capterra](https://www.capterra.ae/software/154972/critical-impact) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | ----- ## Structured Data