---
description: Get detailed information about Omnisend usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Omnisend Price, Reviews & Ratings - Capterra United Arab Emirates 2026
---

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# Omnisend

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> Omnisend is an email and SMS marketing platform for ecommerce brands to grow sales with automation, popups, and segmentation.
> 
> Verdict: Rated **4.7/5** by 837 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Omnisend?

Omnisend is used by ecommerce brands, online retailers, and DTC stores, and by the email marketing, ecommerce, and retention teams and agencies running them.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 837 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support Software | 4.6/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Omnisend
- **Location**: Western Gateway, UK
- **Founded**: 2014

## Commercial Context

- **Starting Price**: $16.00
- **Pricing model**: Usage Based (Free version available)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Albania, Algeria, Andorra, Angola, Argentina, Australia, Austria, Azerbaijan, Bahamas, Bangladesh, Belarus, Belgium, Bosnia & Herzegovina, Brazil, British Virgin Islands, Bulgaria, Cameroon, Canada, Central African Republic, Chile and 88 more

## Features

- 2-Way Messaging
- API
- Alerts/Notifications
- Automated Responses
- Autoresponders
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- CAN-SPAM Compliance
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Channel Management Software
- Contact Database
- Contact Management Software
- Content Management System (CMS) Software
- Conversion Tracking
- Customer Profiles
- Customer Segmentation
- Customizable Templates
- Dashboard Software
- Email Templates
- Email Tracking Software
- Engagement Tracking
- Event Triggered Actions
- Forms Creation & Design
- Landing Pages/Web Forms
- Lead Capture Software
- Lead Generation Software
- Lead Management Software
- Marketing Automation Software
- Mass Texting
- Message Personalization
- Mobile Optimization
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Marketing
- Performance Metrics
- Personalization and Behavioral Targeting Software
- Real-Time Analytics
- Real-Time Notifications
- Real-Time Reporting
- Scheduled Messaging
- Search/Filter
- Social Marketing
- Social Media Integration
- Subscriber Management
- Template Management
- WYSIWYG Editor
- Workflow Management Software

... and 21 more features

## Integrations (97 total)

- 29 Next
- 99minds
- Adobe Commerce
- AfterShip
- Alloy
- Appy Pie
- Argoid
- BigCommerce
- CartHook
- ConvertFlow
- Digioh
- EComposer
- Easyship
- Ekoma
- Elink.io

... and 82 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- 24/7 (Live rep)
- Chat

## Category

- [Email Marketing Software](https://www.capterra.ae/directory/30013/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.capterra.ae/directory/30013/email-marketing/software)
- [Marketing Automation Software](https://www.capterra.ae/directory/6/marketing-automation/software)
- [SMS Marketing Software](https://www.capterra.ae/directory/30842/sms-marketing/software)
- [Content Marketing Software](https://www.capterra.ae/directory/30796/content-marketing/software)
- [Campaign Management Software](https://www.capterra.ae/directory/30012/campaign-management/software)

## Alternatives

1. [Brevo](https://www.capterra.ae/software/132996/brevo) — 4.6/5 (3523 reviews)
2. [MailerLite](https://www.capterra.ae/software/136603/mailerlite) — 4.7/5 (2324 reviews)
3. [Constant Contact](https://www.capterra.ae/software/31898/constant-contact) — 4.3/5 (2953 reviews)
4. [ActiveCampaign](https://www.capterra.ae/software/79367/activecampaign) — 4.6/5 (2570 reviews)
5. [HubSpot Marketing Hub](https://www.capterra.ae/software/171840/hubspot-marketing) — 4.5/5 (6256 reviews)

## Reviews

### "Happy to be using Omnisend" — 5.0/5

> **Justin** | *18 October 2024* | Apparel & Fashion | Recommendation rating: 10.0/10
> 
> **Pros**: Very easy to set up and use, providing great levels of automation for our customer and prospect comms, as well as simple to create campaigns.
> 
> **Cons**: Took a while to figure out the many many options and create the right strategy using the most appropriate ones.
> 
> Excellent and would recommend to others looking for a well-featured comms solution at a reasonable cost.

-----

### "Works for small businesses too" — 5.0/5

> **Violeta** | *4 October 2024* | Food & Beverages | Recommendation rating: 10.0/10
> 
> **Pros**: The Automations. Makes the life of the small business owner easier
> 
> **Cons**: It is a bit expensive for my small business
> 
> Absolutely love it. Its been very helpful

-----

### "Omnisend For The Win" — 5.0/5

> **Olivia** | *17 October 2024* | Apparel & Fashion | Recommendation rating: 10.0/10
> 
> **Pros**: The interface is very intuitive and easy to use. Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small business. The amount of features included with their plans also eliminates the need for other apps, such as sign up forms or reviews. They really do provide an all encompassing service to their customers.
> 
> **Cons**: There have been glitches with scheduled SMS campaigns not sending, but this has been a rare occurrence.
> 
> Overall, my experience has been great with Omnisend and I would highly recommend them to other business owners.

-----

### "Powerful Ecommerce Email Marketing Without the Klaviyo Price Tag" — 5.0/5

> **Frank** | *21 March 2026* | Business Supplies & Equipment | Recommendation rating: 9.0/10
> 
> **Pros**: Omnisend delivers a lot of capability for the price, especially since billing is based on active subscribers only. The email builder is excellent—great templates, plenty of design flexibility, and strong tools for keeping everything on‑brand, including branded link tracking, which is better for both branding and deliverability. We also find its segmentation useful beyond email; syncing those segments into Google and Meta ad audiences helps keep our targeting current without manual exporting or relying on extra tools. Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales. Documentation is thorough, support has always been good, and the new AI‑powered help widget is surprisingly effective at answering nuanced questions quickly.
> 
> **Cons**: The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which can come across as intrusive and not in line with the brand experience we want to create. Without any way to trigger it later in the customer journey, we avoid enabling it. SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can only send a generic message with no link, which makes it less practical for that workflow.
> 
> Our overall experience with Omnisend has been consistently positive. It’s a tool that’s easy to pick up when we need to build a campaign, adjust a segment, or check on an automation, and nothing feels convoluted. The platform has remained stable and predictable, and the updates they’ve released over time have directly made the product easier and more effective to use. It’s become a straightforward part of our workflow without adding unnecessary complexity.

-----

### "Great Email Platfrom" — 5.0/5

> **Phil** | *20 September 2026* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Clean ecommerce flows allow you to build your retention marketing. Really easily scaleable and allows you to segment in so many different ways. They also have a really comprehensive tutorial program that allows you to learn as you go.&#10;Building automations and campaigns for your emails is really really easy
> 
> **Cons**: I didn't have any issues with the platform, there are some issues you encounter but the support was really strong
> 
> Really positive, great support both via the tutorials and customer support. Great platform for an ecommerce buisness

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## Links

- [View on Capterra](https://www.capterra.ae/software/153508/omnisend)

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