What Is Omnisend?

Trusted by 80k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture and grow subscriber lists with landing pages & popups. Engage customers with ready-made email templates & newsletters. Boost conversions with pre-built automations like welcome + abandoned cart workflows.
Integrates easily in 1-click with Shopify, BigCommerce, Wix & more.

Who Uses Omnisend?

Omnisend—the ideal solution for growing ecommerce stores wanting to drive sales through email marketing. Benefit from a 1-click integration with platforms like Shopify, BigCommerce, Woocommerce & Wix.

Omnisend Software - Convert more visitors with highly-targeted landing pages Omnisend Software - Eye-catching email & SMS list building tools Omnisend Software - Fast support, available 24/7 Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows Omnisend Software - Actionable insights to help create more personalized messages

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Reviews of Omnisend

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.6
Features
4.5
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
75%
4
22%
3
2%
2
0%
Chetan
Chetan
Director in India
Verified LinkedIn User
Apparel & Fashion, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Best Email Marketing Software for our Ecommerce Brand!

5.0 2 years ago

Comments: It was a nice experience with the Omnisend. We overall loved this tool for our automations and customer engagement.

Pros:

Omnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis.

Cons:

It's kind of a complete tool in the email marketing industry, and we loved this tool a lot.

Filippo
Filippo
Principal Software Engineer in UK
Verified LinkedIn User
Utilities, 1,001-5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Easy newsletter for shopify customers and not only

4.0 3 years ago

Pros:

Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it. The template editing is not the best, but still quite powerful and intuitive.

Cons:

The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future. To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.

Omnisend Response

3 years ago

Hi Filippo! Thank you so much for leaving such an unbiased and detailed feedback for our application. After reading your comment, we wanted to reach out with some clarification on your last comment. We indeed don't have a built-in solution for triggering the Welcome automation when subscribing to the check-out page. But, we may offer a workaround when defining the properties that distinguish those contacts, among others, will help you trigger different flows. For example, you may set up the Segment of the contacts having Subscribed status and not having the opt-in date field (that is assigned after subscribing to the Signup form) and use it in the Segment entry-based flow. In that case, any new contact subscribing at the checkout page will get the intended message. Please, check this instruction (https://support.omnisend.com/en/articles/2398171-contact-enters-exits-a-segment-automation ) and reach out to our Support Team for assistance via [email protected]

Tatyana
COO in US
Apparel & Fashion, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

We love Omnisend!

5.0 2 months ago New

Comments: Love Omnisend so much!

Pros:

Our favorite part is the dedicated account manager - Sydney! She is always looking for ways for us to optimize and helps with any issues that come up! I love having one person who helps us with projects rather than feeling like you are lost in a cog with many other programs/companies.

Cons:

Would love more segmentation options, but software is awesome overall!One thing I would love to improve is just having a drop down for time when scheduling a campaign. The current time selector is very sensitive and easy to make a mistake on. Perhaps splitting date and time into two drop downs.

Tarun
Director in India
Wholesale, 11-50 Employees
Used the Software for: 1+ year
Reviewer Source
Source: SoftwareAdvice

Poor Customer Service

2.0 2 months ago

Pros:

Cheap, average in ease of use like other platforms

Cons:

First they have very limited templates. And then I raised first case related to one of the templates and they've failed to resolve it. Instead working on it their tech team advised me to use jpeg and other supported formats. While there was no issue with the format as I used jpeg only.Had given them real campaign code to check - not sure why they asked for it if they had to give generic advice.They again asked me to wait for tech team's revert.They actually don't look at the problem and intend to solve, but rather give generic advices.

Amandine
Creator & CEO in France
Arts & Crafts, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Amazing, beginner-friendly email marketing software with great customer support

5.0 2 months ago

Comments: Awesome! Great, friendly and quick customer support, easy to use pre-made automations and templates, free course to get started, useful contacts and segment lists. I wouldn't use any other software for my email marketing!

Pros:

I am a small business and I knew how important email marketing was. However, I struggled to understand how to implement it - how to create segments, how to send out relevant emails for my target audience, how to create automations, etc. It's has truly been so easy with Omnisend! First of all, they have a free course to get you started on their software and set up your first automations (welcome, abandoned cart). This course was very helpful. They have pre-made automations which was super useful for a beginner like me. I connected Omnisend to my website and with the right set up, I now have all my contacts put in segments that are relevant to their purchases and interests, which is great to send them THE email that will make them buy my products. Bonus points for their team, who is always super quick to respond to any questions you may have and is very friendly!

Cons:

The only thing that I don't really care for is email templates, but it's probably because I'm a Webdesigner and I'm used to creating my own. However, you can save pre-made layouts so that's the way I do it to gain some time when I create my emails. Their automatic branding tool could be better honestly, but it's not the main aspect of the software so I don't really care that much.