--- description: Get detailed information about Segment usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Segment Price, Reviews & Ratings - Capterra United Arab Emirates 2026 --- Breadcrumb: [Home](/) > [Data Management Software](/directory/31003/data-management/software) > [Segment](/software/150621/segment) # Segment Canonical: https://www.capterra.ae/software/150621/segment Page: 1 / 4\ Next: [Next page](https://www.capterra.ae/software/150621/segment?page=2) > Twilio Segment is the world’s leading Customer Data Platform (CDP). Join the 25,000+ companies using Segment. > > Verdict: Rated **4.7/5** by 72 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Segment? Twilio Segment helps almost any company that relies on cloud services for running its business. From mobile apps to SaaS startups to even brick \& mortar retail. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 72 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support Software | 4.3/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Segment - **Location**: San Francisco, US - **Founded**: 2011 ## Commercial Context - **Starting Price**: $120.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Free Plan: Includes 1,000 visitors/mo 2 Sources 300+ Integrations Team Plan: Starts at $120/mo 10,000 visitors/mo Unlimited Sources 300+ Integrations Includes 1 Data Warehouse destination Business Plan: Customer Pricing Custom Volume Single View of the Customer Data Governance Advanced Roles \& permissions Historical replay - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, Austria, Brazil, Canada, Denmark, Finland, France, Germany, Ireland, Israel, Italy, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland and 2 more ## Features - Behavioral Targeting - Campaign Management Software - Campaign Tracking - Compliance Management - Consent Management - Customer Database - Customer Profiles - Customer Segmentation - Data Capture and Transfer - Data Connectors - Data Discovery Software - Data Governance Software - Data Import/Export - Data Integration - Data Mapping - Data Masking - Data Migration - Data Profiling - Data Security - Data Subject Requests (DSR/DSAR) - ETL - Extract Transfer Load - Engagement Tracking - GDPR Compliance Software - Identity Verification Software - Information Governance - Master Data Management Software - Match & Merge - PIA/DPIA - Performance Metrics - Personalization and Behavioral Targeting Software - Recommendations - Relationship Mapping - Reporting/Analytics - Security Breach Monitoring - Sensitive Data Identification - Target Account Identification - Website Analytics - Website Personalization ## Integrations (73 total) - AdRoll - Adjust - Adobe Analytics - Aircall - Algolia - Amazon Redshift - Amazon S3 - Amplitude - Appcues - AppsFlyer - Apptimize - Attribution - Branch Metrics - BugSnag - Chameleon ... and 58 more integrations ## Support Options - Email/Help Desk - Knowledge Base Software - Phone Support - Chat ## Category - [Data Management Software](https://www.capterra.ae/directory/31003/data-management/software) ## Related Categories - [Data Management Software](https://www.capterra.ae/directory/31003/data-management/software) - [Master Data Management Software](https://www.capterra.ae/directory/31019/master-data-management/software) - [Data Quality Software](https://www.capterra.ae/directory/31126/data-quality/software) - [Customer Data Platform Software](https://www.capterra.ae/directory/31334/customer-data-platform/software) - [Personalization and Behavioral Targeting Software](https://www.capterra.ae/directory/30965/personalization/software) ## Alternatives 1. [Google Analytics 360](https://www.capterra.ae/software/177042/google-analytics) — 4.7/5 (8089 reviews) 2. [Mixpanel](https://www.capterra.ae/software/158740/mixpanel) — 4.5/5 (145 reviews) 3. [Tableau](https://www.capterra.ae/software/77260/tableau) — 4.6/5 (2348 reviews) 4. [Amplitude](https://www.capterra.ae/software/158741/amplitude) — 4.6/5 (67 reviews) 5. [Ortto](https://www.capterra.ae/software/131879/autopilot) — 4.6/5 (112 reviews) ## Reviews ### "Great for real time data processing and analytics" — 5.0/5 > **Lina** | *2 June 2024* | Financial Services Software | Recommendation rating: 10.0/10 > > **Pros**: Analytics capabilities and ease of integration into data pipeline. Very helping for tracking customer behavior > > **Cons**: There is a learning curve and the pricing is steep too. They can definitely improve on the user interface. ----- ### "This CDP is great if you have a plug & play website, more tricky if you have a custom built website." — 4.0/5 > **Lewis** | *9 December 2020* | Chemicals | Recommendation rating: 7.0/10 > > **Pros**: Segment was easy to setup and integrate with our website, using the Javascript code they provided. Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly. The neatest feature is the visual tagger, which allows you to create and track triggers/events on your website without having to code anything at all. It's great if you want to track very basic behaviors like button clicks or form submissions. > > **Cons**: The most difficult part of Segment was when we wanted to track more granular data, such as user identities/emails. I believe if you have a typical website, built off of WordPress, or Shopify, you might not have these issues. But if you have a custom built website like ours, you will need some technical know-how in order to capture the finer data. For example, visual tagger did not work for us when we tried to use the identify call analytics.js, because our website stored user ID info on our data layer, not the presentation layer, which is only what Visual tagger can see. In order to access fields in your data layer, you'll need to use something like Google Tag Manager (GTM) to trigger and fire those events in Segment (shout out to McGaw.io for helping us with this\!). So, if you have a more complex website, triggering certain events or getting fine granular data in Segment is not intuitive. > > The customer service team, while fast and responsive, was not particularly knowledgeable about how to get around these issues we were having with visual tagger, and thus we had to work with a consultant that had the know-how of how to fully integrate Segment with our website through GTM. However, now that we have gotten our custom Segment setup up and running, it is very powerful and we're able to communicate our website event and tracking data with a multitude of analytics and other marketing tools. So overall, it has been a challenging experience, but once you get it working, it is worth the extra effort. ----- ### "Flexible user analytics" — 5.0/5 > **Andres** | *23 November 2023* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: Set up was trivial, the API is easy to use and the real-time debugger is absolutely excellent. > > **Cons**: Some capabilities around the events API is not immediately apparent until you get deeper into it. > > We have had a great experience with Segment. Even just a couple of months of data gathering have already turned into actionable items. ----- ### "Data loss and bad customer support" — 1.0/5 > **Or** | *4 April 2016* | Internet > > **Pros**: Reduce the amount of code that handles analytics and tracking No real alternative > > **Cons**: Unreliable. Bad customer support. > > At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is: 1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation. 2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again. ----- ### "Segment - The Data Layer to Have" — 5.0/5 > **Jonny** | *2 September 2019* | Financial Services Software | Recommendation rating: 9.0/10 > > **Pros**: Segment have built a best in class data layer and data management tool. The tool is easy to set up and creating destinations and understanding sources is simple. Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily. The new personas feature is also incredibly powerful. Make collecting analytics .track and .page and .identify easy. > > **Cons**: Segment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business. Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed. > > Segment solves the problem of add script once. Enable quickly. Data flows and needs a pipe to steer it in the right direction. Segment makes this easy. Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases. ----- Page: 1 / 4\ Next: [Next page](https://www.capterra.ae/software/150621/segment?page=2) ## Links - [View on Capterra](https://www.capterra.ae/software/150621/segment) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data