--- description: Get detailed information about Whatagraph usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Whatagraph Price, Reviews & Ratings - Capterra United Arab Emirates 2026 --- Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Whatagraph](/software/146220/whatagraph) # Whatagraph Canonical: https://www.capterra.ae/software/146220/whatagraph Page: 1 / 5\ Next: [Next page](https://www.capterra.ae/software/146220/whatagraph?page=2) > Whatagraph is the easiest AI-powered marketing intelligence platform that turns complex marketing data into clear insights, instantly. > > Verdict: Rated **4.4/5** by 84 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Whatagraph? Whatagraph helps agencies and brands deliver accurate, customizable reports at scale, and get actionable insights for growth. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 84 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support Software | 4.6/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Whatagraph - **Location**: Amsterdam, Netherlands - **Founded**: 2015 ## Commercial Context - **Pricing model**: Other - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 207 more ## Features - API - Activity Dashboard - Ad hoc Analysis - Ad hoc Reporting - Alerts/Notifications - CRM Software - Campaign Analytics - Campaign Management Software - Campaign Planning - Campaign Tracking - Collaboration Tools - Conversion Tracking - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Dashboard Software - Data Analysis Tools - Data Capture and Transfer - Data Connectors - Data Discovery Software - Data Import/Export - Data Integration - Data Visualization Software - Data Warehouse Software - Drag & Drop - Engagement Tracking - Event Triggered Actions - Functions/Calculations - KPI Monitoring - Marketing Automation Software - Multi-Channel Attribution - Multi-Channel Data Collection - Multi-Channel Marketing - Multiple Data Sources - Performance Metrics - ROI Tracking - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Reporting & Statistics - Scheduled/Automated Reports - Search/Filter - Social Marketing - Template Management - Trend Analysis - Visual Discovery - Website Analytics - Website Visitor Tracking - Widgets ... and 4 more features ## Integrations (45 total) - AccuRanker - ActiveCampaign - AdRoll - Adform Ad Server - Adform FLOW - Ahrefs - Amazon API Gateway - Basis Technologies - BigCommerce - CTM - CallRail - Campaign Monitor by Marigold - Criteo - Facebook Business Suite - Google Ads ... and 30 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Marketing Analytics Software](https://www.capterra.ae/directory/31018/marketing-analytics/software) ## Related Categories - [Marketing Analytics Software](https://www.capterra.ae/directory/31018/marketing-analytics/software) - [Advertising Agency Software](https://www.capterra.ae/directory/30736/advertising-agency/software) - [Marketing Automation Software](https://www.capterra.ae/directory/6/marketing-automation/software) - [Reporting Software](https://www.capterra.ae/directory/30053/reporting/software) - [Data Visualization Software](https://www.capterra.ae/directory/30696/data-visualization/software) ## Alternatives 1. [Microsoft Power BI](https://www.capterra.ae/software/176586/power-bi) — 4.6/5 (1870 reviews) 2. [Tableau](https://www.capterra.ae/software/77260/tableau) — 4.6/5 (2348 reviews) 3. [Google Analytics 360](https://www.capterra.ae/software/177042/google-analytics) — 4.7/5 (8089 reviews) 4. [Looker](https://www.capterra.ae/software/169053/looker) — 4.5/5 (282 reviews) 5. [Google Data Studio](https://www.capterra.ae/software/190616/data-studio) — 4.5/5 (335 reviews) ## Reviews ### "Your reporting tool should work for you. This one does\!" — 4.0/5 > **Zachary** | *9 March 2025* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Amazing reporting tool to showcase channel performance and to create blended performance reports for yourself or for clients. > > **Cons**: You have to learn their language and the way they build things. It is not overly intuitive. However, once you learn it, it's extremely powerful. > > I have used Whatagraph for cross channel reporting for my book of business for almost a year now. It provides an incredibly easy to understand overview of performance and in platform reporting that the platform itself just cannot provide. Helps me present information quickly and concisely which is key\! ----- ### "Great for Reporting" — 5.0/5 > **Nico** | *9 August 2022* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: It's very easy to use, and the support staff is very responsive and easy to work with. They typically resolve any issues within the day, sometimes within a few minutes. > > **Cons**: Sometimes when APIs for the external sources are updated, it takes a little bit for the updates to be fully reflected in Whatagraph, which can lead to a short period of time where we can't show our clients their reports because of missing/incorrect data. Usually this is not an issue, but when it does come up, it's a bit of an inconvenience. ----- ### "Great idea that is full of bugs and just doesn't deliver real value" — 2.0/5 > **Joseph** | *19 January 2021* | Marketing & Advertising | Recommendation rating: 0.0/10 > > **Pros**: I liked the idea. Who wouldn't want one tool that combines all your marketing platforms and allows you produce beautiful reporting. That may be the brand promise. Unfortunately, it just doesn't deliver... unless your reporting needs amount to the stock reports you could get from any native platform. > > **Cons**: Bug, bugs, bugs. On day one, the date selector did not work. I have no idea how many customers they had, but I'm the one who brought it to their attention. They didn't know their date selector didn't work. Support had to provide a "work around" whereby I would need to select not the dates I wanted in order to get the dates I wanted. Then, that took a few days to fix. I shouldn't need to explain that a very basic feature. But, that was just the beginning. Over about a week of trying to use this software, I was hit with what I would describe as more bugs along with many things that were either completely counterintuitive from a UI perspective or just misrepresentations of functionality from the sales process. For instance, they claim to integrate with Google Sheets. They even have documentation on how to do it. All I needed to do was simply display a simple Google Sheet. Not possible. They had to get a developer involved and more or less trick the system into just displaying a simple sheet. No calculations. Nothing fancy. Just values in cells that could not be displayed without a team of people working on it. Hopefully, they're going to either change the product, fix the documentation, or just remove Google Sheets as one of their supported integrations. Often times, while using the product, I would "save" something only to have it not save. I saved a report to test, generated a link, and the link showed an old version of the report prior to the save. > > Not done. There's zero chance I would trust this with clients. During the sales process, I was told we could white label the product on our own URL. After seeing there was no obvious way to make that happen in the app, I reached out to support and was told that feature wasn't available. I bristled at that because that was a big part of the deal for us. Eventually, they said they could make it happen. We never set it up though because there were simply too many other red flags. I think the support people were nice and good intentioned. I just think the product is not stable and needs some thought put into it. I have screenshots, videos, and chat transcripts that I'm happy to share with anyone who wants to know more about my experience. I tried to get a refund, but they let me know that they don't that. They did offer me a free month, but what use is a free month of something that doesn't solve your problem. So, they took me for $800. The software costs $3,200/year, at least that was the "deal" I got. I'm hoping anyone considering this product will read this and take my experience into consideration. Again, I think it's a great idea. Execution is very lacking. ----- ### "EZMarketing and WhatAGraph" — 4.0/5 > **John** | *8 August 2022* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Once the Next Gen version was implemented and we learned how to use it, WhatAGraph really assists us with showing how our clients are doing with their SEO, Google Ads and FB marketing. > > **Cons**: Minor glitches in the software. Data sources being randomly disconnected for no apparent reason. The "Merge" and "Keep Pages" options for the reports can cause some difficulties for our clients who print reports to not only see all the data without it being cut off but seeing all the data on multiple pages instead of having to expand widgets, etc. > > We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like WhatAGraph that can show data from virtually every source we use is hugely important. ----- ### "Unprecedented reporting solution for marketing specialists" — 5.0/5 > **Mindaugas** | *15 February 2021* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: I like how incredibly easy it is to set up this platform for reporting. Integrating digital marketing tools is quick and you can start reporting in just a few minutes after setting up an account. I noticed they also recently launched a new feature called Smart Builder, which basically builds the entire report for you, based on the desired platforms and reporting specifications. Amazing stuff really. > > **Cons**: Some graphs are interactive and allow you to select the line graphs you wish to display at the same time, however, I only discovered this by accident. This feature should've been communicated more clearly. > > A very good tool for reporting my Google Analytics and social media platform metrics to clients. I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach, however, I am located in Europe so I did notice that some reviewers weren't too happy with customer service hours but they were located in NA. ----- Page: 1 / 5\ Next: [Next page](https://www.capterra.ae/software/146220/whatagraph?page=2) ## Links - [View on Capterra](https://www.capterra.ae/software/146220/whatagraph) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data