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Aha!
What Is Aha!?
Aha! Roadmaps is the complete product management solution. Set your product roadmap based on strategy, resources, and what customers value the most. Score features based on product value to make objective prioritization decisions. Build visual plans to show the timing and scope of critical initiatives, launches, and projects. Create a live dashboard so you can track progress and communicate updates.
Who Uses Aha!?
Aha! helps companies build lovable software. More than 1 million product builders use our suite of tools which include Aha! Roadmaps, Aha! Ideas, Aha! Whiteboards, Aha! Knowledge, and Aha! Develop.
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Aha!
Reviews of Aha!

Good product for strategy and roadmap planning
Comments: Good product and one of the best SAS solutions in the product strategy space. Hoping the new service model they are adopting doesn't alienate existing customers but time will tell.
Pros:
Ease of use, thoughtful design, ability to manage backlog of ideas and promote to a roadmap and subsequently JIRA for execution
Cons:
The service model that Aha! is evolving towards is self-service unless you subscribe to their Enterprise+ licensing tier and meet a certain minimum number of seats. Disappointing to not get the same level of service commitment that the company provided in their early days but they claim a "lean" servicing model per my recent discussions with their Customer Success department.
Alternatives Considered:
Never going back to Jira
Comments: Fantastic overall. So impressed with the product, as well as the service. Would definitely recommend.
Pros:
Very powerful software, and almost no learning curve compared to Jira. So much more intuitive despite having a ton of advanced capabilities. I especially love how easy it is to share information with non-users, without having to manually update spreadsheets or slide decks.
Cons:
The Roadmaps pricing is a bit steep, but the Develop pricing is affordable enough that it makes up for it.
Not worth
Pros:
It was simple to use, but this is only thing i can say.
Cons:
Sorry, but I did not like this program at all. It was not my cup of tea.
Aha! Labs Response
last year
Hi Jakub, Thank you for taking the time to leave a review. We are sorry to hear that Aha! was not a good fit for what you were looking for, but glad that you found it easy to use. If you are ever in need of a product management solution in the future we would be happy to help get you started and answer questions at [email protected].
Simple light tool for requirements management
Comments: A very light tool that works as intended for requirements management.
Pros:
A simple light tool for requirement elicitation and management.
Cons:
Any user can enter requirements, comment on requirements and track the progress.
Powerful and customizable solution for PMs with a steep learning curve
Pros:
Aha Ideas provides flexibility, security, and automation, allowing us to interact with customers at scale in a fashion that fits our business. Aha Roadmaps+ offers a very compelling product planning tool that integrates directly with our Jira instance. Aha regularly updates both products with new and compelling features. Aha also reaches out on a regular basis to check in, showcase new things, and troubleshoot any issues we're having.
Cons:
The seat-based licensing model prevents us from fully adopting Aha Roadmaps as our standard planning tool. Doing so would require our program managers, engineering managers, and designers to have paid seats. Also, as with other highly customizable tools, it's very confusing for the uninitiated. We've had to create extensive internal documentation for onboarding new product managers. Finally, we've been asking for a SOC2 report for years, Aha hasn't been willing to undertake this (ISO27001 is not equivalent).