What Is Webflow?

Webflow is a visual web development platform that allows companies to design, build, and launch completely custom websites without writing code. By combining design, animation, content management, marketing, and ecommerce tools into a single platform, Webflow empowers non-coders and coders alike to ship and promote websites of all kinds in a faster, more cost-efficient, and more collaborative way.

Who Uses Webflow?

Designed for businesses of all sizes, Webflow helps you build the site you want — without the dev time.

Webflow Software - Design your pages visually, with real content
Webflow Software - Build flexbox and grid layouts, then style every element to perfection
Webflow Software - Publish straight to the web, or hand off clean code
Webflow Software - Fill a blank canvas with everything HTML5 has to offer
Webflow Software - The site you want — without the dev time

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Reviews of Webflow

Average score

Overall
4.6
Ease of Use
4.1
Customer Service
4.2
Features
4.4
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Marco
Marco
Web designer in Italy
Verified LinkedIn User
Design, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

The perfect website builder for designer

5.0 last year

Comments: In the end, I'm happy with Webflow. It's an amazing platform for designers, but it's definitely not enough for advanced website building. You can use it just for landing pages, personal blogs, portfolios, and local business websites. If you need advanced functionalities you need to hard code them (losing the benefit offered by the platform) or you need to chose a different platform.

Pros:

The UX of Webflow and its functionalities are perfect for every designer that wants to approach web design. It empowers designers to build award-winning websites with granular control over the final output. The Webflow hosting is blazing fast, the code generated is clean and lightweight, and the CMS functionalities are great.

Cons:

For a platform so good is incredible how many cons there are with Webflow: - it's not GDPR compliant, and they are actively and deliberately ignoring this issue - it doesn't have a multi-lingual system. You are forced to rely on third-party apps, that add a huge monthly cost for the maintenance of your website - the e-commerce side is incredibly weak compared to other players - the CMS is capped at 10k items. It may seem a lot, but if you automate CMS library enrichment you end up consuming them quickly - every item is capped at 30 custom fields. Again, 30 may seem a big number, but if you used conditional display logic, you can quickly consume those 30 custom fields (and there are other small limitations). It's limiting also for advanced blog structures, like affiliate blogs that need comparison tables. - the general development of the platform is incredibly slow. They haven't added relevant features for years! They even removed the client billing features (I wasn't a fan of it, but they said that they removed it so they can focus on more relevant features, while they are not releasing anything!) - some standard components are not accessible according to WCAG, and you have to rebuild them - a lot of basic components are not pre-built, so you have to custom code them

Jill
Co-Founder, CMO in US
Computer Software, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

websites so pretty you'd think i was a developer

5.0 last month New

Comments: Overall, Webflow is a wonderful product. I was able to create a custom, fully-functional digital storefront site in a matter of weeks. I integrated all the fonts I wanted as well as custom-made animations. All without the help of a developer :)

Pros:

My favorite thing about Webflow is its ease of use and robust catalog of tutorial content (Webflow University). After completing a few short tutorials, downloading pre-made elements to understand what things should look like, and playing around for a couple of hours, I was able to create a mocked-up version of my site within a day. Additionally, I love the little question marks in the UI that provide descriptions of elements when you hover over them with your mouse. This feature is super helpful when youre just getting started.

Cons:

The only thing I haven't loved about Webflow is the way their pricing is tiered. I don't understand why their basic plan includes 0 CMS items! For most, this is a necessity. The jump from $18 to $29 can be significant for some.

Arvaldo
Arvaldo
Marketing manager in Brazil
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Bad support and bugs

1.0 2 years ago

Comments: In two adjectives: BAD and ANNOYING, I regret it.

Pros:

In the beginning, I thought Webflow would really be the tool to help me solve the problems I was hoping to solve, but not, they created new ones that this time, without a website developer around one can't fix it. Then you ask for support help and the answer you get is "it seems you are asking for web development services, we don't offer that, please ask for help in the community". This has happened to me endless times in the last 2 years with LEGIT questions on bugs I found in this tool. I do NOT recommend that you use it or switch from WordPress or something else thinking you are really going to get the next level here, because you are not. I hope this feedback doesn't get canceled or blocked because it is real and can help other people to make their decision.

Cons:

Bad support No support for multiple languages Limit to 100 pages (then everything crashes) Bugs!!!!

Dan
Communications Director in US
Nonprofit Organization Management, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Webflow is powerful software

5.0 3 months ago

Comments: Webflow allows us to have a really sophisticated website without a staff of web developers.

Pros:

Webflow has everything we need to build our 100-page website that includes news, donation pages, staff contact info, descriptions of twenty programs, event descriptions and registration pages, document repositories for our board members, and everything else. The software is continuously updated, so even though parts of the site are five years old, we always have the tools to keep the site looking current. The tutorial videos are engaging, and the customer service is excellent.

Cons:

This is really powerful software that would be put to best use by a staff trained in web building. We are not that staff. We are people trained in telling stories with words and pictures who need to put our stories on the internet. For us, the learning curve has been very steep, even though the Webflow learning resources are excellent. But that's the trade-off we've made in order to have this tool that let's use do anything we can think of doing.

Joseph
Joseph
Project Manager in US
Verified LinkedIn User
Information Technology & Services, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Webflow is a powerful and flexible website creation tool.

5.0 2 months ago

Comments: Webflow is a top-notch website builder since it offers a wide variety of tools and resources to its users. It is perfect for both new and seasoned programmers because to its user-friendliness and lack of coding requirements.

Pros:

Utilizing Webflow has allowed me to gain access to features that would have previously required a large time commitment, and it has also greatly accelerated the rate at which I can construct websites. Incredible tools for sharing knowledge and replicating success stories are provided by the community at large. Webflow is a crucial investment for my company.

Cons:

While there is some recognizable learning curve, the available learning materials are among the best available elsewhere on the web. Getting customers to adopt a "new" service they know little about is my biggest issue. Customers are often hesitant to commit to Webflow due to their lack of familiarity with the service. While the benefits usually speak for themselves, more resources to help convert customers would be welcome.