What Is Webflow?

Webflow is a visual web development platform that allows companies to design, build, and launch completely custom websites without writing code. By combining design, animation, content management, marketing, and ecommerce tools into a single platform, Webflow empowers non-coders and coders alike to ship and promote websites of all kinds in a faster, more cost-efficient, and more collaborative way.

Who Uses Webflow?

Designed for businesses of all sizes, Webflow helps you build the site you want — without the dev time.

Webflow Software - Design your pages visually, with real content Webflow Software - Build flexbox and grid layouts, then style every element to perfection Webflow Software - Publish straight to the web, or hand off clean code Webflow Software - Fill a blank canvas with everything HTML5 has to offer Webflow Software - The site you want — without the dev time

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Reviews of Webflow

Average score

Overall
4.6
Ease of Use
4.1
Customer Service
4.2
Features
4.4
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Marco
Marco
Web designer in Italy
Verified LinkedIn User
Design, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

The perfect website builder for designer

5.0 9 months ago

Comments: In the end, I'm happy with Webflow. It's an amazing platform for designers, but it's definitely not enough for advanced website building. You can use it just for landing pages, personal blogs, portfolios, and local business websites. If you need advanced functionalities you need to hard code them (losing the benefit offered by the platform) or you need to chose a different platform.

Pros:

The UX of Webflow and its functionalities are perfect for every designer that wants to approach web design. It empowers designers to build award-winning websites with granular control over the final output. The Webflow hosting is blazing fast, the code generated is clean and lightweight, and the CMS functionalities are great.

Cons:

For a platform so good is incredible how many cons there are with Webflow: - it's not GDPR compliant, and they are actively and deliberately ignoring this issue - it doesn't have a multi-lingual system. You are forced to rely on third-party apps, that add a huge monthly cost for the maintenance of your website - the e-commerce side is incredibly weak compared to other players - the CMS is capped at 10k items. It may seem a lot, but if you automate CMS library enrichment you end up consuming them quickly - every item is capped at 30 custom fields. Again, 30 may seem a big number, but if you used conditional display logic, you can quickly consume those 30 custom fields (and there are other small limitations). It's limiting also for advanced blog structures, like affiliate blogs that need comparison tables. - the general development of the platform is incredibly slow. They haven't added relevant features for years! They even removed the client billing features (I wasn't a fan of it, but they said that they removed it so they can focus on more relevant features, while they are not releasing anything!) - some standard components are not accessible according to WCAG, and you have to rebuild them - a lot of basic components are not pre-built, so you have to custom code them

Matthew
Digital Marketing Manager in US
Environmental Services, 51-200 Employees
Used the Software for: 1-5 months
Reviewer Source

Webflow - Great for Advanced Users

5.0 3 weeks ago New

Comments: Overall, despite Webflow's high cost, I believe it's a great option for relatively simple websites that aren't too large. If you want to create a large blog or news site, I would suggest Wordpress because you won't have to pay for your site scaling as you would in Webflow. Webflow's editor is not very scaleable, but the things you can accomplish with it are pretty advanced if you work hard (for example, I made a tabs section where the tabs were custom SVG shapes - I would not know how to do this in Wordpress). It's by far the most customizable web builder out there. So, if you have a good understanding of HTML and CSS and can translate that to at least figure out Javascript well enough, and if you want to create sites with a wow factor, I recommend Webflow.

Pros:

Webflow is great for advanced web developers who understand coding on a deep level. Even though they market it as a no code solution, having a deep understanding of coding makes navigating the user interface so much easier and decreases the time required to learn the platform. It has a massive repository of paid templates that are amazing and free cloneables that can be copied and pasted onto your site which are equally amazing. These options can significantly cut development time. Also, Webflow makes it easy to use advanced CSS options like CSS flex or grid. Overall, there's a lot to like about Webflow.

Cons:

Webflow is very expensive compared to Wordpress and page builders on Wordpress because the costs are often more than you expected. If you are a business who wants to have a blog or news section, you'll likely need to pay for their Business plan AND a CMS plan to be able to have the ability to make blog page templates and store blog article content. There are limits to the CMS items you can store, and Webflow will increase pricing tiers on their plans based on large volumes of traffic, so it is definitely one of the most expensive platforms I've seen. It is not a good option for small businesses. Also, there is a very steep learning curve to using Webflow, but that is mitigated by the excellent learning courses they provide.

Preetish
Director of Marketing in Canada
Computer Software, 11-50 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Stay away from Webflow - clunky website builder with ineffective support team

1.0 last month New

Pros:

Can't really think of anything extraordinarily good about Webflow. However, I believe the websites built with Webflow are somewhat faster.

Cons:

They generate a robots.txt file that blocks the search engines from indexing your website. Which is similar to cutting off the oxygen supply to any living being. We did several rounds of publishing, republishing, deleting, and resaving -- nothing helped. The support gives one reply once a day via email and then they vanish. Whatever they suggested, we did but the issue never got resolved. This is directly impacting our revenue. It was big mistake on our part to select Webflow.

Christina
Freelance Web Designer in Canada
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Webflow - 10/10 would recommend to a friend

5.0 2 months ago

Pros:

It’s so easy to use while still ensuring your SEO is optimized. Best to have an expert design the site, but then clients can update so easily on their own. Totally intuitive.

Cons:

Can be seen as too pricey for some, but usually can explain why it’s a better option and is worth the higher fees.

David
Web Designer in Ireland
Information Technology & Services, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

The best website design and management tool there is

5.0 3 months ago

Comments: I make my living using Webflow - it's been life changing.

Pros:

If you're looking for a web design tool, look no further, Webflow is what you've been looking for. There is a learning curve but it's organic and intuitive and the community is amazing.

Cons:

The slow release of features has meant that sometimes there is limitations on what you can do - however, if I'm being honest, it hasn't affected very many projects of mine.