What Is Pardot?

Meet Salesforce Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.

Who Uses Pardot?

If your organization uses online marketing for lead generation, you are probably a good candidate for marketing automation!

Where can Pardot be deployed?

Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile)

About the vendor

  • by Salesforce
  • Located in San Francisco, US
  • Founded in 2003
  • Phone Support
  • Chat

Countries available

Australia, Canada, China, India, United Kingdom and 1 others

Languages

English

About the vendor

  • by Salesforce
  • Located in San Francisco, US
  • Founded in 2003
  • Phone Support
  • Chat

Countries available

Australia, Canada, China, India, United Kingdom and 1 others

Languages

English

Pardot videos and images

Pardot video
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Compare Pardot with similar products

Starting price

$1,250.00/month
$45.00/month
$895.00
$10.00/month

Free Version

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Free Version No
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Free Trial

Free Trial Yes
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Free Trial Yes

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Pardot Reviews

Read all 565 reviews

Average score

Overall
4.1
Ease of Use
3.8
Customer Service
3.8
Features
4
Value for Money
3.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Kate B.
Kate B.
Marketing & Account Management in US
Verified LinkedIn User
Financial Services Software, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Pardot delivers on promises

5 last year

Comments: Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Pros:

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Cons:

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Md masoom R.
Md masoom R.
Sr. Executive Sales and Research in India
Verified LinkedIn User
Information Technology & Services, 501-1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Great Marketing Automation platform

5 3 years ago

Comments: My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me.

Pros:

I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.

Cons:

There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.

Yolanda A.
CMO in Spain
Marketing & Advertising, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

Perfect tool for b2b lead management

5 last month New

Comments: Overall we are happy with the performance of the tool. it helps us in our day-to-day work because we can be autonomous from the marketing department.

Pros:

It is designed to manage b2b leads. The best thing is that it is 100% synchronised with Salesforce and the data connection is perfect

Cons:

If you have complex needs such as third party platforms or need to manage b2c leads, it is a tool that has major limitations.

Verified Reviewer
Demand Generation Marketing Manager in US
Verified LinkedIn User
Transportation/Trucking/Railroad, 501-1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Gets the job done

3 last month New

Comments: Pardot gets the job done, but it could definitely be better. I would recommend Pardot for smaller businesses that may just be starting out. If you are a larger company, I recommend either Marketo or Pardot.

Pros:

Creating emails and landing pages are easy once you have templates that are built out. If you are not familiar with how to build templates, it may be difficult for you to use Pardot, as there is no drag and drop feature. The automation rules make it really easy for us to integrate into Salesforce, which we love. It's also very simple to create custom fields, which was important for us.

Cons:

The reporting feature in Pardot is subpar. It is extremely difficult to report on our marketing activities with their current reporting structure. There is no way to create a custom report, making it very difficult for our team to track ROI. Probably the biggest downside to using this platform.

Tiju T.
Director Marketing Ops in India
Information Technology & Services, 51-200 Employees
Used the Software for: 6-12 months
Reviewer Source

Strong Marketing Automation Tool! Highly recommended for SME and Mid Range Businesses

5 3 months ago

Comments: Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING!!! It has the modern look and feel. I am going to stay with Pardot for a long time. Truly recommend it!

Pros:

In-house integration with SFDC. Easier to manage. Not complicated. It has similar functionality as the other major peers like Hubspot and Marketo and it was easier to learn and start working on it.

Cons:

Lead routing is not available. I am looking for in-built round-robin routing functionality.