Pardot

Who Uses Pardot?

If your organization uses online marketing for lead generation, you are probably a good candidate for marketing automation!

What Is Pardot?

Meet Salesforce Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.

Pardot Details

Salesforce

http://www.salesforce.com

Founded 2003

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Starting price

$1,250.00/month
$14.00/month
$25.00
N/A

Free Version

Free Version No
Free Version Yes
Free Version Yes
Free Version Yes

Free Trial

Free Trial Yes
Free Trial Yes
Free Trial Yes
Free Trial Yes

Pardot deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base Software
  • Phone Support
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Mac (Desktop)
  • Windows (Desktop)
  • Linux (Desktop)
  • Android (Mobile)

Training Software

  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos

Pardot Features

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
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  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management Software
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  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
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  • Lead Generation Software
  • Lead Management Software
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Web Forms
  • Workflow Management Software

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  • Access Controls/Permissions
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  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Archiving & Retention
  • Audit Management
  • Audit Trail
  • Autofill
  • Barcode / Ticket Scanning
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  • Conditional Logic
  • Configurable Workflow
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  • Customizable Reports
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  • Data Capture and Transfer
  • Data Import/Export
  • Digital Signature Software
  • Document Management Software
  • Document Storage
  • Document Templates
  • Drag & Drop
  • Electronic Signature
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  • File Storage
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Offline Access
  • Process/Workflow Automation
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  • Reporting & Statistics
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Pardot Reviews

Read all reviews

Overall rating

4.1/5

Average score

Ease of Use 3.8
Customer Service Software 3.8
Features 3.9
Value for Money 3.7

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Write a Review!
Kate B.
Marketing & Account Management
Financial Services Software, 11-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    5 /5
  • Customer Support Software
    3 /5
  • Value for Money
    3 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 29/09/2020

"Pardot delivers on promises"

Comments: Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Pros: The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Cons: There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

  • Reviewer Source 
  • Reviewed on 29/09/2020
Charu M.
Account Manager
Marketing & Advertising, 11-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support Software
    4 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 04/04/2020

"Power-packed Marketing Automation Tool"

Comments: A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.

Pros: We get real time activity updates of our prospects from the lead deck functionality Awesome customer support Ease of usage, is highly customisable As it's a Salesforce product now the ease of integration with the CRM is mind blowing

Cons: I would say the makers of this product are a little money minded. A lot of functionalities are only available for the PRO users like API access and A/B testing Also, not many integrations are possible using this product

  • Reviewer Source 
  • Reviewed on 04/04/2020
Todd S.
Director of Sales
Plastics, 51-200 Employees
Used the Software for: 1-5 months
  • Overall Rating
    5 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    5 /5
  • Customer Support Software
    4 /5
  • Value for Money
    Unrated
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 14/05/2021

"Pardot for beginners"

Comments: Allowed us to efficiently market to individuals and companies that we already had in our system without using direct mail.

Pros: Pardot is a natural fit for Salesforce users. The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.

Cons: Pardot is definitely not intuitive. There is a learning curve for sure. It is not something that someone can jump into and just figure it out. Assistance from tutorials and our Pardot technical help is needed.

  • Reviewer Source 
  • Reviewed on 14/05/2021
Verified Reviewer
Marketing Operations Manager
Computer Software, 201-500 Employees
Used the Software for: 1+ year
  • Overall Rating
    2 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    2 /5
  • Customer Support Software
    1 /5
  • Value for Money
    2 /5
  • Likelihood to Recommend
    3/10
  • Reviewer Source 
  • Reviewed on 12/12/2019

"Bite the bullet and invest in a better tool"

Comments: Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Pros: Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Cons: Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

  • Reviewer Source 
  • Reviewed on 12/12/2019
Matt B.
Director of Sales and Marketing
Computer Software, 11-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4 /5
  • Ease of Use
    2 /5
  • Features & Functionality
    3 /5
  • Customer Support Software
    1 /5
  • Value for Money
    1 /5
  • Likelihood to Recommend
    0/10
  • Reviewer Source 
  • Reviewed on 23/04/2021

"Nah"

Comments: If I had to put it in a word, meh.
Sub-standard support (typical with a Salesforce product). Standard features but kind of hard to configure. Pretty poor functionality in terms of forms. Decent integration with the Salesforce CRM. Overall just not worth the premium they charge when there are other systems out there that do 99% of what Pardot does at a fraction of the cost.

Pros: Without a doubt the best Pardot feature is the baked-in integration with Salesforce. It could still be a lot better, but it's better than other companies (for obvious reasons).

Cons: The cost. Pardot is expensive, unreasonably so for technology that hasn't really evolved over the years, either from a UI or feature set perspective.

  • Reviewer Source 
  • Reviewed on 23/04/2021