15 years helping Emirati businesses
choose better software

What Is Act!?

Act! Premium, a powerful CRM and Marketing Automation tool in one platform, is perfect for small and midsize businesses looking to market better, sell more, and create customers for life. With unparalleled flexibility and freedom of choice, Act! Premium accommodates the unique ways you do business, whether it’s on-premises (Act! Premium Desktop), in the cloud (Act! Premium Cloud), or, you can leverage a hybrid deployment for maximum flexibility!

Who Uses Act!?

Act! empowers small and midsize businesses to build and manage client relationships and leads, so you always have your pipeline of new, repeat, and referral business under control.

Act! Software - Customizable dashboard
Act! Software - Opportunity details for every deal
Act! Software - Rich customer management
Act! Software - Power Marketing Automation – Real-time results

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Reviews of Act!

Average score

Overall
3.7
Ease of Use
3.7
Customer Service
3.3
Features
3.7
Value for Money
3.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Thomas
Thomas
Director, Business Development in US
Verified LinkedIn User
Pharmaceuticals, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Love the ease of use for both entering data and retrieving info

5.0 5 years ago

Comments: I use it to track my clients and prospects and I can tell anyone the last time I made contact, what that was - letter, Email, Phone Call, etc. and it allows me to connect important info to any of my clients, prospects, friends and family.

Pros:

The fact that I was able to use the product immediately with no instruction was a great pro. Entering data and retrieving info about a client is easy, and building history of calls, Email messages, letters in a record is great.

Cons:

I am not happy with support as all they do is provide a fix when there is a problem, but not direction in how to build reports or use other functionality. I have had to fix the same problem with direction from their service group several times. If I ask for help with reports they tell me I need to find a consultant for that.

Sally
Sales in Singapore
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Basic CRM that does the job

4.0 10 months ago

Pros:

ACT is easy to use and does what a CRM is supposed to do: manage contacts and contact information. It is easy to create contacts, companies, links and search for them. It can be used offline which makes it extremely convenient when there is no internet access (eg: business trips). The DB will synchronize when you are back online. Another thing is that it is an off the shelf product: it does not require any development to configure.

Cons:

The software lacks customizable reports and dashboard. It is extremely complicated to setup a good dashboard with the reports that you need. There is not much options or flexibility, and the display does not always end up being right (missing items). So it is not the best for sales/opportunities management.

Act! Response

10 months ago

We love hearing from our customers Sally, and appreciate you taking the time to let us know how Act! is helping your business. We understand that you found some limitations around reporting and wanted to be sure you had access to these digital resources to help with your customization needs. https://www.act.com/resources/ If there are additional features you'd like to see in Act!, we'd love to know and invite you to please submit a feature request by visiting this URL. https://app.smartsheet.com/b/form/5833907456404e3d99cb5c440433f6a0 Thank you again for your feedback.

Vincent
Sales & Marketing Manager in US
Food Production, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Amazing Software that has help me accelerate my business

5.0 last week New

Comments: Overall, I have been able to track and provide my sales and marketing success to my owners. It's important to measure your success and Act! has made it simple and easy to use.

Pros:

I enjoy having task and opportunity options. It makes me organized and I can manage my time. I love marketing automation as it's difficult to reach out to hundreds of contacts at a time.

Cons:

I would like to change the colors of the program. The blue and white are a little too overwhelming for my eyes. I would like "Dark Mode" if that would be possible.

Act! Response

last week

Thank you, Vincent, for taking the time to leave this review. We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Vincent
C.E.O. in US
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

ACT CRM, Great Starter CRM.

3.0 2 years ago

Comments: For many years that I did use act I really enjoyed it was a great tool getting used to working with it was very easy for me. we did a lot of customization to the dashboard added some imagery additional fields it was really awesome. We didn't get to the point to using their marketing campaign products but the email templates were really awesome really awesome

Pros:

I really liked the contact management history management email integration and tracking grouping of contacts opportunity groups add opportunity ratings.

Cons:

Act is a really great entry level CRM it has some functionality's third party capabilities other products you can purchase from the store but it just doesn't have what it takes to get you over the hill when you get a little bit larger

Carlos
Co-owner in US
Wholesale, Self Employed
Used the Software for: 2+ years
Reviewer Source

Long TIme Act User

4.0 4 months ago

Comments: I have been running my business for over 18 years on ACT. Great tool

Pros:

The ability to connect with Outlook and keep the history of communication. Create groups for all types of needs with ease

Cons:

It is slow - regularly get message that is not reacting". No interface with my Iphone

Act! Response

3 months ago

Thank you, Carlos, for your review. We really appreciate you taking the time to let us know how Act! is working for you. We'd love to invite you to check out our Act! Companion mobile app so you can access your Act! details when you're on the go via your iPhone. Learn more here: https://www.act.com/products/connections/act-companion/