---
description: Get detailed information about Act! usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates.
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title: Act! Price, Reviews & Ratings - Capterra United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [Act\!](/software/133171/act)

# Act\!

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> Act\! Advantage is an all-in-one, full front-office CRM solution that unites sales, marketing, and customer management.
> 
> Verdict: Rated **3.9/5** by 930 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Act\!?

Act\! Advantage is a front-office CRM solution that unites sales, marketing, and customer management in one affordable platform to help you stay organized, and turn relationships into results.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.9/5** | 930 Reviews |
| Ease of Use | 3.9/5 | Based on overall reviews |
| Customer Support Software | 3.6/5 | Based on overall reviews |
| Value for Money | 3.9/5 | Based on overall reviews |
| Features | 3.9/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Act\!
- **Location**: Scottsdale, US
- **Founded**: 1987

## Commercial Context

- **Starting Price**: $30.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Act\! offers both cloud-based and on-premises  CRM, email marketing and marketing automation solutions, designed for individuals and small to medium-sized businesses (SMBs).
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Dutch, English, French, German
- **Available Countries**: Australia, Belgium, France, Germany, Netherlands, New Zealand, South Africa, Switzerland, United Kingdom, United States

## Features

- Activity Dashboard
- Alerts/Notifications
- Appointment Scheduling Software
- Batch Processing
- CRM Software
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management Software
- Collaboration Tools
- Commenting/Notes
- Contact Database
- Contact Management Software
- Customer Database
- Customizable Reports
- Data Import/Export
- Data Security
- Document Storage
- Drip Campaigns
- Email Management Software
- Email Marketing Software
- For Insurance Industry
- Insurance Management
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Management Software
- Lead Qualification
- Marketing Automation Software
- Mobile Access
- Multi-Channel Communication
- Multi-Channel Marketing
- Performance Metrics
- Pipeline Management
- Quotes/Estimates
- ROI Tracking
- Reporting & Statistics
- Reporting/Analytics
- Sales Activity Management
- Sales Forecasting Software
- Sales Pipeline Management
- Search/Filter
- Segmentation
- Shared Contacts
- Social Marketing
- Social Media Integration
- Task Management Software
- Template Management
- Third-Party Integrations
- Website Visitor Tracking
- Workflow Management Software

... and 4 more features

## Integrations (24 total)

- BigCommerce
- Dropbox
- Ecwid
- Eventbrite
- FreshBooks
- Freshdesk
- Google Contacts
- Google Workspace
- Instagram
- LinkedIn for Business
- Meta for Business
- Microsoft 365
- Microsoft Outlook
- QuickBooks Online
- Shopify

... and 9 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [CRM Software](https://www.capterra.ae/directory/2/customer-relationship-management/software)

## Related Categories

- [CRM Software](https://www.capterra.ae/directory/2/customer-relationship-management/software)
- [Marketing Automation Software](https://www.capterra.ae/directory/6/marketing-automation/software)
- [Sales Force Automation Software](https://www.capterra.ae/directory/12/sales-force-automation/software)
- [Customer Service Software](https://www.capterra.ae/directory/22/customer-service/software)
- [Contact Management Software](https://www.capterra.ae/directory/30016/contact-management/software)

## Alternatives

1. [Zoho CRM](https://www.capterra.ae/software/155928/zoho-crm) — 4.3/5 (6993 reviews)
2. [Bigin by Zoho CRM](https://www.capterra.ae/software/204998/bigin-by-zoho-crm) — 4.7/5 (742 reviews)
3. [Salesforce Sales Cloud](https://www.capterra.ae/software/61368/salesforce) — 4.4/5 (18803 reviews)
4. [HubSpot CRM](https://www.capterra.ae/software/152373/hubspot-crm) — 4.5/5 (4481 reviews)
5. [Dynamics 365](https://www.capterra.ae/software/157279/dynamics-365) — 4.4/5 (5846 reviews)

## Reviews

### "VP Construction and was a VP in Fire Protection" — 5.0/5

> **Harry** | *28 April 2026* | Real Estate | Recommendation rating: 10.0/10
> 
> **Pros**: I have it for many many years\! Its an awesome setup that helps work\! I have done it over 25 years . I need it to work successfully and it is\!  The letters written was though ACT. That's a way to keep track of customer's. I have over 4000 costumer's that I always look at\!
> 
> **Cons**: NOTHING\! I like ACT a lot\!

-----

### "30 Years of Excellence: A CRM Relationship That Has Delivered Unmatched Value, Service, and Reliability" — 5.0/5

> **Dan** | *1 May 2026* | Financial Services Software | Recommendation rating: 10.0/10
> 
> **Pros**: For nearly 30 years, ACT\! has been one of the most valuable business relationships I’ve had—including compared to my banking partners. Very few companies today deliver this level of long-term value, service, and reliability.&#10;&#10;What stands out most is their exceptional customer support and continuous software improvement. In an era where many major companies charge significantly more for limited online-only service, ACT\! provides direct, high-level technical support from experienced senior technicians and engineers who genuinely stay with you until problems are fully resolved. Whether it’s recovering critical data or troubleshooting complex system issues, their team consistently delivers.&#10;&#10;ACT\! has remained an essential part of my business infrastructure because they combine affordability, powerful CRM functionality, and unmatched support better than virtually anyone else in the industry.
> 
> **Cons**: If I had to identify one drawback, it would be that the software can occasionally be a bit finicky—particularly with things like Outlook integration needing to be reset or reconfigured from time to time. That said, this is rarely a serious issue because ACT\!’s support team can typically remote in and resolve it within minutes.&#10;&#10;My only real criticism would be the occasional communication challenges that can come with offshore support teams. In a global business environment, that’s simply part of modern customer service, and it’s a small tradeoff considering the outstanding level of technical support ACT\! provides at its price point.&#10;&#10;Ultimately, any minor frustrations are heavily outweighed by the company’s value, responsiveness, and commitment to keeping clients operational.
> 
> My overall experience with ACT\! has been nothing short of exceptional. As of 2026, this represents a 29-year business relationship—one of the longest and most important professional relationships I have, including compared to many major service providers and financial institutions.&#10;&#10;I began using ACT\! when my business was in its earlier stages, paying roughly $99, and over the decades I’ve watched both my company and ACT\! evolve together. Today, even at a significantly higher investment, it remains worth every penny. Few companies can honestly claim to have delivered this level of consistent value, adaptability, and service over nearly three decades.&#10;&#10;What has kept me loyal is simple: unmatched customer support, dependable software, and continuous improvement. Their technical teams have repeatedly demonstrated an extraordinary willingness to solve problems completely—whether it involves troubleshooting, Outlook integration issues, or even recovering critical data. Their willingness to stay engaged until the issue is resolved provides a level of confidence that is increasingly rare in today’s software world.&#10;&#10;Like any long-term software platform, there are occasional technical hiccups, and at times communication with offshore support can require a little additional patience. However, these are minor considerations when weighed against the incredible affordability, depth of functionality, and level of service ACT\! consistently delivers.&#10;&#10;ACT\! is far more than just a CRM to my business—it has been a foundational operational tool for nearly 30 years. Their combination of value, reliability, and customer commitment is extraordinarily difficult to find, and I fully expect to remain a client for as long as I am in business.

-----

### "Review of my use of Act" — 4.0/5

> **peter** | *15 July 2026* | Farming | Recommendation rating: 9.0/10
> 
> **Pros**: Marketing and sales,  Its easy to use, and user friendly &#10;all very visible and easy to see , loads of options and facilities and functions &#10;Recording info is easy
> 
> **Cons**: Flaky at times, some functions are slow, sometimes putting things in box's is slow&#10;Groups can be difficult to manage
> 
> Great. Its easy to use, and user friendly &#10;all very visible and easy to see , loads of options and facilities and functions &#10;Recording info is easy

-----

### "As an expereience CRM user, I would not reccomend this software" — 2.0/5

> **Lydia** | *6 May 2026* | Textiles | Recommendation rating: 0.0/10
> 
> **Pros**: We recently took over the family business, and if we didn't have 34 years on relevent data we wouldn't stick with this CRM. Hvaing used Salesforce, Hubspot, and other internal private CRM's I have to say it is the most inferior and non-user friendly one I have encountered.
> 
> **Cons**: Static non-movable notes section. Formatting issues with the notes section, and constant glitching. Inability to copy and paste from preview. Weird organization method for contacts and company. Customer Success department is good, however having them in an overseas timezone when the 7th largest world economy is in California is very invonvienient time zone issue. Their overseas I.T. department has abolsutely no idea what they are doing. They were 15 minutes late for a ticketed scheduled meeting, and wouldn't have shown up if we didn't call them. They then hung up on our internal I.T. guy when they got confused, and then lied about it in the log notes; saying "he asked to put us on hold and never came back." I verified this later in another call.
> 
> Very poor. I am giving 2 stars instead of 1 because the customer success department is decent. As mentioned, if there weren't 34 years of company data in the notes field (which is not something you can migrate to another software) I would not use this CRM.

-----

### "Satisfied ACT Customer" — 4.0/5

> **Kari** | *19 May 2026* | Financial Services Software | Recommendation rating: 5.0/10
> 
> **Pros**: The ACT desktop version is simple and easy to use for looking up contacts, taking notes, and generating pipeline reports. I appreciate having the capability of synchronizing updated information to the cloud.
> 
> **Cons**: Using ACT for marketing and setting up work flows for email campaigns is not the most user friendly feature. Additionally, the customer support team is great but language barrier's can sometimes be a challenge in achieving desired results in a timely manner.
> 
> My overall experience with ACT is better than average. However, it could still use some upgrades making it a more user friendly CRM.

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## Links

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