Brandfolder

The best solution for marketing assets, file storage and templating options

Comments: Brandfolder has solved entirely one of the most difficult part of our business: having an easy to use, quick, beautiful set of assets for our partners and agents to use in their marketing activities; as well as allow a very intuitive way of creating their own marketing materials within our brand thanks to the templating option. It has revolutionized the way we work entirely in the marketing department and the creative studio. Thanks a lot, keep up the great work!

Pros:

Brandfolder can connect to InDesign to create templates that can be shared with all the members of your organizations. Now we can create flyers, specially formatted images and email assets really quickly without needing to install heavy sized programs or train the teams on using design software. Brandfolder loads very quick, and presents beautifully all assets with their thumbnails in a very visual way. The Brandfolder team is AWESOME. They always have time for you, they respond very quickly and listen to your feedback attentively to make the platform better every time.

Cons:

Anything that was a little bit less functional or any feedback I ever had was implemented by the Brandfolder production team a short time after flagged, so all the parts that I liked the least about the software are now gone :D

Brandfolder Review

Comments: My overall experience with Brandfolder has been good. There are some pros and cons to the database but overall I think it is a good place to house assets for smaller companies. It makes organizing assets easy and convenient. But as our company scales, it has become a little trickier.

Pros:

I like the overall layout of Brandfolder. It is easy to use and to navigate. I think it is very user friendly and has some great features and integrations like Slack. It was easy for me to organize all of my company's assets and customer service has always been fast and very responsive to any question or concern I have had. The software is always improving and updating and they are always adding new features to Brandfolder. Brandfolder is a great to house all of our company's assets in one centralized location.

Cons:

I least liked the tagging system in Brandfolder. I am not a fan of automatic tagging because some of the tags that automatically pop up arent useful to how we sort our assets. It is a feature I can do without. Our team also had some concerns and dislikes when it came to Adobe Integration. It wasnt as seemless as we would have liked it to be. I think those are two areas that need improvement.

Brandfolder Review

Comments: Overall it has been useful.

Pros:

I like the layout and visual aspect of Brandfolder. It is nice to view related files when clicking into assets.

Cons:

Sometimes difficult to search when you do not know where an asset lives or how it is titled.

Classeq and Brandfolder

Comments: We use Brandfolder to share with a large network of distributors, plus international subsidiaries and other internal stakeholders - A great way to have everything in one place.

Pros:

1) Really simple to use and requires next to no training when giving our distributors access to assets. 2) Ability to embed assets on website - reducing the time required to update multiple CMS systems 3) Pins - Great way of showing all assets for products

Cons:

We use this for multiple brands - the only improvement i could think of at this stage is if you could create a collection that was fed from the different brands. So that when we are pitching with combined brands we can have a collection that is specific to that client.

Best DAM Tool Around

Comments: Brandfolder has fixed the communication gap between marketing and sales.
We now no longer have outdated sales sheets floating around. We are able to push out new assets easily and have seen great company adoption. It has made our lives easier in the marketing department.

Pros:

Brandfolder has changed the way our marketing department runs. We are now able to focus on putting out new materials and not have to spend half of day answering emails and slacks. We now have a single source of truth. It's easy to use and easy to find whatever assets you are looking for. The templating feature is also amazing.

Cons:

Not as integrated with Google Slides as we'd like, but overall we've found workarounds. However, If we have ever had any issues or things to solve, their support team has been amazing to work with. They will even followup on new features I've requested that end up getting rolled out.

Makes everyone's Lives so much easier

Comments: Brandforlder helps the whole organization to look more standardized. coming from every region of the world - everyone uses the resources from one source! that's what we really wanted

Pros:

The best thing about Brandfolder is convenience! We have a lot of different offices around the world that we service and we have gotten so many compliments because people love using it. I no longer get 20 emails every week asking for the same resources (logos, pictures, colors..) and I don't have to spend hours looking for resources because they all organized neatly and ready to be shared. the other best thing is the Template maker. OMG, I needed this for so long and now that I have it I'm still so excited i get to use it!

Cons:

I honestly don't have any cons. I guess it took me some time to get used to the non-file system - but that is on me and the system actually works wonderfully.

Intuitive Interface...Amazing Support!

Comments: Previously, we had assets spread across multiple platforms -- hard drives, Google Drive, Dropbox, etc. -- and could spend precious time hunting for the correct asset. With Brandfolder, everyone in the organization will know where to go to download approved, up-to-date assets (in our case logos and photography). The creative department can set up "macros" for asset export in custom sizes that accommodate specific departments' needs -- making the process of pulling assets in exactly the right size and format much easier.

Pros:

Fast and intuitive. Easy for users to get up to speed, even if they aren't using the platform that often.

Cons:

If there was one thing to dislike, it would be the process of envisioning how your assets could be organized -- because that will dictate a lot of the initial work. But once we were over the "architecture" hurdle, things went very well. Many of our initial dislikes have already been solved by subsequent updates to Brandfolder.

Brandfolder for a small team

Comments: Setting up Brandfolder was fast and easy, with plenty of support provided from the Brandfolder team. We're based in Australia, so the team at Brandfolder also worked with us to find support times that worked for us and them, which usually meant that the support team stayed at work a little longer to catch us in the mornings. Great service!

Pros:

Brandfolder has been super easy to use and setup, and has made working with our contractors soooo much easier for our small design team. And as an added bonus, Brandfolder has made it really easy to transfer work between the workplace and home, so working from home has been really easy.

Cons:

Because we are only a small team, the pricing is a little expensive for what we are using it for. While it works perfectly for teams of any size, it's designed with a larger user-base in mind, and is priced accordingly. I asked the sales team at Brandfolder about this, and because we are a not-for-profit organisation, they were able to give us a good discount.

Brandfolder is great

Comments: Brandfolder has been a great addition and has allowed us to easily share files but also allows us to have a one-stop-shop for digital assets. Customers can now get what they need.

Pros:

The thing i liked most about Brandfolder was the simple UI. Its easy to use, easy to look at and just works.

Cons:

I think most software has this same issue but some of the features i want are not available unless i buy the higher packages. Trouble is i don't always need everything else in those packages.

Amazing Product!

Comments: Wonderful! I can't say enough good things about Brandfolder!

Pros:

It's such an intuitive program and easy for anyone to understand and use.

Cons:

It took a while to setup from the ground up, but once you have a base organization structure down pat then it's easy to add to and maintain.

Good, But Needs Improvement

Comments: We like using it but the tag/file name limitations has caused issues.

Pros:

I love that you can actually see the assets. This is a gamechanger when looking at creative and photography.

Cons:

Everything is case sensitive - which leads to our team members creating lots of duplicate tags. It is also a bit of a mess getting your team aligned with tags/labels/sections. It is not as intuitive as other softwares. You also have to know exactly what tag you are searching for as the search picks up on tags not file names.

Brandfolder - more like lifesaver!

Comments: As Brand Manager, it's an invaluable tool for me and saves myself and the Marketing team so much time and manual effort. Maintaining brand standards is so much easier now that we have full control over all of our assets. My team loves it and so do our employees, couldn't ask for more!

Pros:

Brandfolder is exactly what we needed! We absolutely wouldn't be able to function or scale without it. It's incredibly easy to use and implement. Employee training and adoption was a breeze with a 95% approval rating from our last internal employee survey. It has completely revolutionized our digital asset management and has even become an important tool in our employee onboarding process. We looked into 2 other DAMs but Brandfolder won out with better functionality, robust analytics and ease of use - it was a very easy decision for us to go with Brandfolder.

Cons:

Not really any cons to note besides a couple very minute product features that would make small things a little easier.

A brilliant online tool

Comments: I came into the business as Brandfolder was just being introduced so it was my first time ever working with an online asset tool like this. With being both an admin and daily user of Brandfolder I think my experience has been a fairly positive one. I can upload our brand assets (logos, HEX colours) easily, create templates for others to edit and store all our collateral for everyone to access and download. I think the platform is clear and easy to use (both admin & user friendly) and I would definitely recommend it to others.

Pros:

This software is brilliant for organising and hosting all our collateral. The fact that I can upload a document with editable features and someone else in the business can change it and download it without a fuss is great. I think it's a really good storage tool as it keeps everyone in the business aware of all our collateral and they know that if they need anything it will be available for them on Brandfolder.

Cons:

That it doesn't work with computer system fonts very well when uploading templates through the extension on Indesign. You need to have it as a separate file and upload it to the extension.

My experience overall is great, except for some issues with integration with Adobe CC.

Comments: We are solving the problem of sharing assets in an efficient way and making sure everyone is using the same asset and most current asset. This has been helpful in saving time by being easily able to send the requester a link to an asset or login to Brandfolder as well as saving time having to revise a project because it contains an outdated asset.

Pros:

I like that I am able to upload all of the assets I use so that others are able to access them as well. This allows us all to ensure we are using the same and most current version of an asset.

Cons:

I dislike the integration of Brandfolder with Adobe CC. It is difficult to search for items in the plug-in, it takes quite a while for the items to load into Adobe, and when I go to export a project out of Adobe into a PDF, the links become broken.

Best damn DAM

Comments: Digital Clutter No More!

Pros:

The onboarding was a breeze. They had our account setup that day and transition planning and meetings setup asap to get us up and running fast. It took a bit of playing around to get use to the systems (about 60 minutes) and then I felt like a pro. Very intuitive filter based searching. I love their integration with adobe suite for templates, that way my employees do not need access to photoshop or illustrator - it is saving us a lot of time. One aspect we have found that we didn't expect was managing our creative projects. We create a section/folder and invite the contractors to just that folder. They then upload their assets, revisions, documentation and we discuss and manage the project from one single location. I can easily see the various revisions, notes, and file versions. No more searching my emails and cloud drives for variations and notes. Lastly, the search feature works very well. But my one suggestion is setting up a tag hierarchy from the beginning. This will help you manage your sections and search features much better from the start.

Cons:

Maybe a few more pre-built API integrations but that being said, their support is top notch and they assisted us with the connections we needed. We are not on a top tier plan either but they treat us like an enterprise company.

Brandfolder is a great tool

Comments: Brandfolder has allowed us to greatly expand the number of assets we share with our customers and lets us share a wider variety of assets. It has been easy to implement and we've had great support at every stage.

Pros:

Easy to use Clean Excellent customer service New features added frequently Simple interface

Cons:

I wish there were "push" features to allow us to send the content directly rather than always have clients have to look for it

Brandfolder Review

Comments: I like Brandfolder, if you need an asset manager without spending too much I recommend it. It's easy to use and makes work faster.

Pros:

I like that it's a single source of truth for all our assets.

Cons:

That I can't use the CDN everywhere and the share links need an easier location to reference them.

Solid Platform

Comments: Working with these guys has been super easy and it's worked out very well for us. We have a central repository now for all our brand images and can access them in any variation for whatever application we need (mobile app, web site, etc.) We have had no problems since the beginning

Pros:

Ease of implementation and responsiveness of our tech team are excellent. Technical team is open to out suggestions and works with us to help get what we need

Cons:

At this point there's nothing although some of the images could be smaller for faster load on our app. But they are working with us on that and I don't imagine we'll get that sorted in too long a time.

Quick and Easy

Comments: Brandfolder does its job and makes organization easy. The idea of not having to clog inboxes with large files and being able to share information without that concern is great!

Pros:

Brandfolder is simple to use. It's easy to make changes when you are updating materials and the upload times are fast. The whole process is very manageable to make sure our team has quick access to materials they need.

Cons:

Sometimes the sorting and resorting when you update files, even with the smallest update, can be confusing for users as they are creatures of habit when looking for files.

Functional & Feasible

Pros:

My favorite features about Brandfolder are the easy functionalities of using the platform (search tool, easy editing, shortcuts, etc.). I love that I can see the content I want to select and explore the software through tags/ keywords.

Cons:

My least favorite thing is how picky the software can be sometimes with looking up specific tags and content.

Crawford Outdoor Loves Brandfolder

Pros:

How easy it is to find and share assets. That you can download multiple file types and sizes.

Cons:

Can't scroll through thumbnail of all content images on first page.

Best Digital Asset Platform!

Comments: Brandfolder has definitely helped bridge the gap between marketing/creative and the sales department. Overall, we no longer have outdated images in presentations or in customer ads! The transition was seamless.

Pros:

I love the fact that everything I need is accessible to me at any given time! High quality images that let you customize size, format (jpeg, png, etc.), and dpi.

Cons:

I do wish there was a feature that informs you of the final dpi of an image once you have edited the width (px) and height (px).

The DAM solution for easy access

Comments: We've had a great experience with Brandfolder. Their customer service is quick to respond and we suddenly looked like the professionals we are once we switched to their platform.

Pros:

Brandfolder is easy for users to find the images they are looking! My sales reps use it all the time to find images and send them to customers. Added bonus that we no longer have to save images as both TIFFs and JPEGs, customers can choose how they want to download.

Cons:

The biggest challenge I have is helping our older reps understand how to send links to their customers!

A Dream Come True for a 1-Person Marketing Team

Comments: From day one it has been fantastic. As a fitness franchise now with 20 locations (and counting), it is a huge help to have this software in our arsenal of technology. Not too mention, their customer service is top notch, responsive, and almost always available. Hard Exercise Works® is proud to partner with Brand Folder!

Pros:

It enabled me to streamline our marketing initiatives. I no longer need to search on 10 different platforms to find what I'm looking for! With a marketing team of just me, myself, and I, this is absolutely invaluable!

Cons:

Obviously, good software does not come cheap...but with that said, I do believe you get enough value for the price point. However, as a small business owner, this is a tough nut to chew when trying to make things happen on a shoe string budget.

Great software to organize assets for your organization and others to access!

Pros:

Overall Brandfolder is a super user-friendly platform and is well received on both the admin and user side within our organization.

Cons:

At this time Brandfolder is covering all of our needs.