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Mailchimp
What Is Mailchimp?
Mailchimp is the #1 Email Marketing and Automations brand for growing businesses. We empower businesses around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, inspiring content & our data-driven recommendations
Over 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue, grow their audience, & create effective multichannel marketing campaigns
Who Uses Mailchimp?
Mailchimp allows over 12 million businesses of all sizes to get online and start selling, grow their audience, and confidently create effective multichannel marketing campaigns - all from one place.
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Reviews of Mailchimp
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Mailchimp is great - especially if you're just starting out.
Comments: I've been recommending Mailchimp for years and still operate a few smaller mailing lists with them.
Pros:
Mailchimp is great if you're just getting started with email marketing for many reasons. First, you can have up to 2,000 subscribers with their free version. Also, Mailchimp makes it very easy to build your email, add photo, and more. It will even suggest resizing your image if the one you upload is too large. Overall, it's a great product
Cons:
Mailchimp used to have a feature in the free version that allowed you to schedule your emails for sending. Now, that feature is only available in the paid version. Also, in my opinion, the paid version is a bit expensive considering some of the other competitors in the market.
All-in-one marketing Software even for independent busineses.
Comments: It's our favorite. I work with it, the team works with it. We design lead forms, and marketing templates with MailChimp -it's an amazing tool to try.
Pros:
MailChimp offers an extensive range of comprehensive marketing features that help our marketing team create social media marketing templates, lead generation forms, and email templates and it's easy to track sales performance and campaigns as well.It is easy to set up and integrate with WordPress and is also simple.Advanced features like automation & segmentation help us to seamlessly manage our contact lists as wellas we get to set automated email sequences based on specific triggers like new quote requests, and new leads obtained through direct signup forms, and newsletters.It's time-saving because we do the hard work once.
Cons:
While Mailchimp performs incredibly well there are a few things I would like to see being adjusted.- The quality of design templates that MailChimp offers is very limited. For instance, advanced customization requires coding skills, and even though I face no problems with these, however, those who are not code-savvy won't find it easy to achieve certain designs.- Advanced segmentation & automation are only available in the expensive plans.- MailChimp doesn't offer new users the ability to test its pro features. With this, it will be difficult for a new user to predict whether or not it's the right tool for their needs.If some of these factors are taken into consideration, I firmly believe that MailChimp will be a better tool.
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Difficult Beginner’s Experience
Comments: MailChimp was a good stepping stone for us when we first started out because it covered our basic needs for no cost. However, as beginners, it was hard to customize to our liking and a little too techie for my liking.
Pros:
I loved that MailChimp was a free option that provided lead capture and email campaign creation. I also liked that I could get QR codes from forms and do shorter urls for forms without using Google.
Cons:
MailChimp was difficult to understand, lacked customization features that I enjoy using on other platforms, the form creation lacked customization and design elements.
Alternatives Considered:
Mailchimp is the industry leader for a reason
Comments: Mailchimp is the industry leader for a reason - they are currently the best email marketing service on the market. And I know, because I've tried many. We get a lot of our business through email marketing, so getting into more mailboxes, and getting a stronger click thru rate is huge, and I test a lot of competitors for that reason. Mailchimp continuously has the best deliverability and sales rates for us. They are the most expensive software for us, but when we run the numbers it's worth it to make the extra sales.
Pros:
Mailchimp is easy to use. You can setup up a campaign in minutes and be emailing your customers. We have tried many other companies, trying to save money, and always end up back with Mailchimp. We definitely recommend them for email marketing.
Cons:
Price. They are definitely the priciest service out there, without a lot of options for customers who don't send frequently. We are a company with a limited product offering, and don't need to send daily emails. We contact customer about 2x per month. Other companies offer much cheaper plans for our smaller send ratio, but we have greater success with deliverability and open rate with Mailchimp, so we stay and pay the higher rate.
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MailChimp Review
Comments: Overall my experience has been positive. I continue to not only use it personally but also use it on behalf of clients and recommend it to clients.
Pros:
I love that Mailchimp easily integrates with many of other services. Also initially the fremium pricing was appealing. It is a widely used service that many recipients are accustomed to. It is relatively easy to use the basic aspects of the service.
Cons:
While I understand the importance of security, MailChimp's security and spam protocols can be a little cumbersome at times and can make the service difficult to use.
