Mailchimp

Who Uses Mailchimp?

Cloud-based email marketing solution that helps businesses of all sizes design, automate and manage marketing campaigns across various email platforms, ad channels and more via a unified dashboard.

What Is Mailchimp?

Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

Mailchimp Details

Mailchimp

http://www.mailchimp.com

Founded 2001

Mailchimp Pricing, Cost & Reviews - Capterra UAE 2020

Mailchimp has a free version and offers a free trial. Mailchimp paid version starts at $9.99/month.

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Starting Price

$9.99/month

Free Version

Yes

Free Trial

Yes

Deployment

Cloud, SaaS, Web

Mobile - iOS Native

Mobile - Android Native

Training

Live Online

Webinars

Documentation

Support

24/7 (Live Rep)

Business Hours

Online

Mailchimp Features

  • Behavior Analytics
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Management
  • Multi-Channel Marketing

View full list of All-in-One Marketing Software

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign

View full list of Campaign Management Software

  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Internal Chat Integration
  • Lead Generation
  • Lead Scoring
  • Marketing Automation Integration
  • Mobile Access
  • Quotes/Proposals
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management

View full list of Customer Relationship Management Software

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor

View full list of Email Marketing Software

  • A/B Testing
  • Audience Segmentation
  • Campaign Management
  • Event-Based Notifications
  • Location Tracking
  • Team Management

View full list of Email Tracking Software

  • A/B Testing
  • Analytics
  • Customizable Templates
  • Drag & Drop
  • Form Builder
  • Real Time Editing
  • Responsive
  • SEO Management

View full list of Landing Page Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

View full list of Marketing Automation Software

  • A/B Testing
  • Audience Targeting
  • Behavioral Targeting
  • Conversion Tracking
  • Geo Targeting
  • Mobile Retargeting
  • Personalization
  • Recommendation Engine
  • Social Media Retageting

View full list of Retargeting Software

  • Business Card/Badge Scanning
  • Calendar/Reminder System
  • Document Storage
  • Forecasting
  • Lead Scoring
  • Live Chat
  • Marketing Automation Integration
  • Quotes/Proposals
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management

View full list of Small Business CRM Software

  • Automated Publishing
  • Brand Tracking
  • Collaboration
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Monitoring

View full list of Social Media Management Software

  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling

View full list of Social Media Marketing Software

  • Custom Survey URLs
  • Data Analysis Tools
  • Email Marketing
  • Mobile Survey
  • Offline Response Collection
  • Question Branching
  • Question Library
  • Site Intercept Survey
  • Skip Logic
  • Supports Audio / Images / Video

View full list of Survey Software

Mailchimp Alternatives - Capterra UAE 2020

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Mailchimp Reviews

Read all reviews

Overall rating

4.5/5

Average score

Ease of Use 4.4
Customer Service 4.2
Features 4.4
Value for Money 4.4

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Jeff K.
CEO
Graphic Design, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 16/10/2020

"A great platform that keeps growing to suit our needs"

Comments: It simplifies what could be a complicated aspect of business - email marketing & drip campaigns. Highly recommend this software to anybody who wants a flexible, easy, and robust solution but does not want to have email marketing tied to a specific umbrella-style CRM! We have a separate CRM Mailchimp, as you can probably tell.

Pros: The ease of use and deliverability of our email newsletters was why we chose Mailchimp many years ago as our go-to email newsletter and ongoing engagement platform. The new functionalities added over the years such as agency delegation from client accounts, better segmenting targets within a list, ability to re-hit those who didn't open a campaign, the better-flowing automations (drip campaigns) are great - it's all easy to use & understand and are great improvements we utilize more and more every year.

Cons: Implementing a custom template and the HTML code was painful - but then, that's the case with any email template design with custom code so I cannot even fault Mailchimp for it. Perhaps they could have had more dynamic layouts for desktop & mobile friendly newsletters right off the bat. The early templates were quite hideous and we'd buy theme from Themeforest, brand/re-skin and upload the assets.

  • Reviewer Source 
  • Reviewed on 16/10/2020
Stephanie C.
Owner
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    Unrated
  • Value for Money
    4 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 23/10/2020

"A Great Solution to Email Marketing that's Getting Better"

Comments: My experience has been great and consistently delivers for over 20 years now as I work in email marketing on a daily basis. I've brought many new customers to them over the years by recommending them to my own clients. I have that much confidence in the reliability and usability of Mailchimp.

Pros: I've been working in email marketing for over 20 years at this point. I discovered Mailchimp early on during that time and have been using it every since. I have clients that were using other systems before working with me. Most are cumbersome and offered little in the way of being able to design stunning emails that captured attention in the inbox. Plus, Mailchimp's deliverability rate has never been matched. As times have changed, and so has email marketing, Mailchimp continues investing in their platform to make the work of email marketing more integrated into other platforms like social media, eCommerce and more systems. They've added features that have helped make my job more of a one-system stop which has been a positive impact on my workflow. Can't recommend them highly enough.

Cons: As they are investing in the platform, there have been many usability and design changes that have come with these improvements. As a user, that can add frustrations. The dashboard and menus can literally be completely changed on you from one day to the next. It's annoying, but it's bearable. And I think they may be almost done with these complete redesigns in adding functionality to their system.

  • Reviewer Source 
  • Reviewed on 23/10/2020
Kenyon C.
Creative manager
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
  • Overall Rating
    3 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    2 /5
  • Customer Support
    3 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 25/11/2019

"Don't Sleep on the Monkey, its Bananas!!!"

Comments: We are able to reach more customers with less legwork We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.

Pros: Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out

Cons: I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.

  • Reviewer Source 
  • Reviewed on 25/11/2019
Dennis M.
Director of Operation
Religious Institutions, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support
    4 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 20/07/2020

"Automation Superstar"

Comments: Great! I really use it every week without the need to even login to the platform.

Pros: We use a Wordpress drven communication strategy and Mailchimp has allowed us to stay connected with our community. Mailchimp monitors our website for fresh content and shares it with subscribers. We end up with about 1600 contacts a month through this channel alone. Our members let me know if their email is even 5 minutes late.

Cons: I haven't tried everything with it - I haven't found a function that I have not been able to accomplish with it. I guess the pausing campaigns is clunky.

  • Reviewer Source 
  • Reviewed on 20/07/2020
Unenabasi godwin E.
Managing Director
Computer Software, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 09/09/2020

"Powerful Email and Landing Page Tool"

Comments: MailChimp is simple amazing. The tool has helped our business to grow and email list. With targeted emails, we've bee able to automate important emails to drive customer relationships. The software helps us to interact with prospects, showcase our products and drive sales.

Pros: MailChimp's email builder is easy to use. You can easily create compelling, beautiful and branded emails. With this software, companies can increase audience engagement with email newsletters, campaigns and landing pages. Whether you are just learning the ropes or you are a pro, MailChimp will guide you through every single step. You can select an existing template to create emails or create signup forms. The beautiful thing about MailChimp is that they have a free plan. MailChimp is suitable for marketers that want to Drive software downloads or product product sales
Promote new or rebranded product.
Welcome new subscribers

Cons: If you decide to start with the free plan, you will get limited support and you can do one-step automation.

  • Reviewer Source 
  • Reviewed on 09/09/2020