---
description: Get detailed information about Directful usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Directful Price, Reviews & Ratings - Capterra United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [SMS Marketing Software](/directory/30842/sms-marketing/software) > [Directful](/software/1051384/directful)

# Directful

Canonical: https://www.capterra.ae/software/1051384/directful

> AI-powered marketing \& communication platform for hotels. Engage with guests throughout their journey and drive direct revenue growth.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## Overview

### Who Uses Directful?

Independent hotels, branded hotels, resorts, hotel management companies, vacation rentals, vacation rental management companies

## About the vendor

- **Company**: SwayPay

## Commercial Context

- **Starting Price**: $349.00
- **Pricing model**: Flat Rate
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile)
- **Supported Languages**: English
- **Available Countries**: Canada, United States

## Features

- Audience Targeting
- Automated Responses
- Campaign Planning
- Campaign Scheduling
- Mass Texting
- Message Personalization
- Reporting/Analytics

## Support Options

- Email/Help Desk
- Chat

## Category

- [SMS Marketing Software](https://www.capterra.ae/directory/30842/sms-marketing/software)

## Related Categories

- [SMS Marketing Software](https://www.capterra.ae/directory/30842/sms-marketing/software)
- [Conversational Marketing Platform Software](https://www.capterra.ae/directory/31562/conversational-marketing-platform/software)

## Alternatives

1. [Project Broadcast](https://www.capterra.ae/software/1059384/project-broadcast) — 4.9/5 (647 reviews)
2. [SlickText](https://www.capterra.ae/software/155430/slicktext-com) — 4.8/5 (268 reviews)
3. [Text Request](https://www.capterra.ae/software/167015/text-request) — 4.6/5 (1193 reviews)
4. [Clearstream](https://www.capterra.ae/software/158103/clearstream) — 4.8/5 (656 reviews)
5. [Emitrr](https://www.capterra.ae/software/215815/emitrr) — 4.8/5 (146 reviews)

## Links

- [View on Capterra](https://www.capterra.ae/software/1051384/directful)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10011116/Directful/> |
| en-AE | <https://www.capterra.ae/software/1051384/directful> |
| en-AU | <https://www.capterra.com.au/software/1051384/directful> |
| en-CA | <https://www.capterra.ca/software/1051384/directful> |
| en-GB | <https://www.capterra.co.uk/software/1051384/directful> |
| en-IE | <https://www.capterra.ie/software/1051384/directful> |
| en-IL | <https://www.capterra.co.il/software/1051384/directful> |
| en-IN | <https://www.capterra.in/software/1051384/directful> |
| en-NZ | <https://www.capterra.co.nz/software/1051384/directful> |
| en-SG | <https://www.capterra.com.sg/software/1051384/directful> |
| en-ZA | <https://www.capterra.co.za/software/1051384/directful> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Capterra UAE helps millions of people find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of business software.","email":"info@capterra.ae","url":"https://www.capterra.ae/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.ae/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/user/CapterraTV"]},{"name":"Directful","description":"Directful is the all-in-one marketing &amp; communication platform for hotels. Leveraging cutting-edge AI technology, it redefines guest engagement through hyper-personalized campaigns that boost engagement, direct bookings, and guest satisfaction.\nAI empowers hoteliers to automate their marketing efforts, addressing talent shortages by planning targeted personalized SMS campaigns without any human management needed. Plus, hotels can customize pre-build templates to match their unique brand voice.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/80c6438e-dedf-4f70-b5c5-e9d6477da210.png","url":"https://www.capterra.ae/software/1051384/directful","@id":"https://www.capterra.ae/software/1051384/directful#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ae/#organization"},"applicationCategory":"BusinessApplication","offers":{"price":"349","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios"},{"@id":"https://www.capterra.ae/software/1051384/directful#faqs","@type":"FAQPage","mainEntity":[{"name":"What Is Directful?","@type":"Question","acceptedAnswer":{"text":"Directful is the all-in-one marketing & communication platform for hotels. Leveraging cutting-edge AI technology, it redefines guest engagement through hyper-personalized campaigns that boost engagement, direct bookings, and guest satisfaction.AI empowers hoteliers to automate their marketing efforts, addressing talent shortages by planning targeted personalized SMS campaigns without any human management needed. Plus, hotels can customize pre-build templates to match their unique brand voice.","@type":"Answer"}},{"name":"Who Uses Directful?","@type":"Question","acceptedAnswer":{"text":"Independent hotels, branded hotels, resorts, hotel management companies, vacation rentals, vacation rental management companies","@type":"Answer"}}]},{"@id":"https://www.capterra.ae/software/1051384/directful#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"SMS Marketing Software","position":2,"item":"/directory/30842/sms-marketing/software","@type":"ListItem"},{"name":"Directful","position":3,"item":"/software/1051384/directful","@type":"ListItem"}]}]}
</script>