---
description: Get detailed information about Baseline usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Baseline Price, Reviews & Ratings - Capterra United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Loan Servicing Software](/directory/30088/loan-servicing/software) > [Baseline](/software/1049444/baseline)

# Baseline

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> Eliminate workflow chaos and get more of your job done in one place – from term sheet to maturity, we’ve got you covered.
> 
> Verdict: Rated **4.9/5** by 10 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Baseline?

For private lenders of all sizes, from the nation's largest lenders to independent operators, who want to lead with a technology-first experience for their borrowers, team and investors.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 10 Reviews |
| Ease of Use | 4.9/5 | Based on overall reviews |
| Customer Support Software | 5.0/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.8/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Baseline Financial Technologies

## Commercial Context

- **Starting Price**: $995.00
- **Pricing model**: Flat Rate
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Canada, United States

## Features

- Accounting Software
- Amortization Schedule
- Audit Trail
- Automated Decisioning/Underwriting
- Automatic Funds Distribution
- Borrower Management
- Cash Flow Management
- Client Database
- Client Portal
- Collateral Tracking
- Compliance Management
- Contact Management Software
- Customer Management
- Dashboard Software
- Data Import/Export
- Document Management Software
- Escrow Management
- Investor Management
- Lead Management Software
- Loan Portfolio Management
- Online Applications
- PCI Compliance Software
- Payment Collection
- Pipeline Management
- Pre-Qualification
- Reporting/Analytics
- Third-Party Integrations
- Workflow Management Software

## Integrations (8 total)

- Asana
- Gmail
- Google Workspace
- HubSpot CRM
- Pipedrive
- Slack
- Zapier
- Zillow 3D Home

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Loan Servicing Software](https://www.capterra.ae/directory/30088/loan-servicing/software)

## Related Categories

- [Loan Servicing Software](https://www.capterra.ae/directory/30088/loan-servicing/software)
- [Mortgage Software](https://www.capterra.ae/directory/30038/mortgage-and-loans/software)
- [Commercial Loan Software](https://www.capterra.ae/directory/30537/commercial-loan/software)
- [Loan Origination Software](https://www.capterra.ae/directory/20011/loan-origination/software)

## Alternatives

1. [Mortgage Automator](https://www.capterra.ae/software/191761/mortgage-automator) — 4.9/5 (112 reviews)
2. [LendingWise](https://www.capterra.ae/software/166706/lendingwise) — 4.6/5 (72 reviews)
3. [nCino’s Mortgage Suite](https://www.capterra.ae/software/169464/the-nexus) — 4.8/5 (126 reviews)
4. [The Mortgage Office](https://www.capterra.ae/software/9277/the-mortgage-office) — 4.8/5 (285 reviews)
5. [BNTouch Mortgage CRM](https://www.capterra.ae/software/37032/bntouch) — 4.5/5 (96 reviews)

## Reviews

### "The Ultimate All-in-One Platform for Private Lenders—Backed by World-Class Support" — 4.0/5

> **Jim** | *29 January 2026* | Financial Services Software | Recommendation rating: 9.0/10
> 
> **Pros**: The most impressive part of Baseline is how it centralizes the entire lending lifecycle. Moving from a fragmented system of spreadsheets and disconnected tools to a single "source of truth" for origination and servicing has been a game-changer for efficiency. The automated document collection and AI-powered summaries significantly cut down on manual review time. Furthermore, the white-labeled borrower and investor portals create a "big bank" professional feel.
> 
> **Cons**: While the platform is incredibly powerful, there is a learning curve when you first dive into the deeper customization options for term sheets and loan products. However, any initial friction we experienced was quickly smoothed out by their onboarding team. I would love to see even more third-party integrations in the future, but the current Zapier and HubSpot connectivity already covers most of our essential needs.
> 
> Our experience with Baseline was exceptional, specifically due to the human element behind the software. Most platforms give you a login and leave you to it, but the support here is top-tier. \[sensitive content hidden\] were instrumental in our early momentum. Their support is not only fast and responsive but incredibly creative; they don’t just answer "how-to" questions—they actually help brainstorm better ways to structure our workflows within the system. It feels like they are an extension of our own team rather than just a tech vendor.

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### "Revolutionary Tool" — 5.0/5

> **Debra** | *11 February 2025* | Financial Services Software | Recommendation rating: 10.0/10
> 
> **Pros**: The support.  Technology is not always my friend, and the support staff at baseline respond almost immediately to questions.  The training was designed and implemented perfectly.  Baseline is also very customizable to meet your individual needs.
> 
> **Cons**: There were features missing at first, but the team created them upon request.
> 
> Excellent.  I had tried out another application in the private lending space, and gave it a good try, 8 months.  It was not intuitive.  Baseline is logical and robust.  I've been using it since June, 2024.  It's helped me me almost double my loan volume.

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### "Robust platform with responsive team" — 5.0/5

> **Tammy** | *25 March 2025* | Financial Services Software | Recommendation rating: 7.0/10
> 
> **Pros**: Baseline is a straightforward interface that is easy to learn. Our organization began implementation before I was hired but I was able to quickly move forward with implementation and historical data for a complete picture in the software. We like the portal interface for borrowers, comprehensive platform (account info, documents, etc) and the responsive customer service. We also appreciate the ability to customize document generation and platform settings without the need to work with the engineering team.
> 
> **Cons**: After using this for the last 10 months, we definitely found functionality that seemed to be necessary but missing, or functions that did not work properly as we began implementing them. This occurs much less frequently now than it did at the beginning.
> 
> Simple to use, robust functions, and visually straightforward with a responsive support team

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### "Finally an LOS build for Business Purpose Lenders" — 5.0/5

> **Todd** | *25 February 2026* | Financial Services Software | Recommendation rating: 10.0/10
> 
> **Pros**: Baseline LOS has completely transformed the way we originate and process loans. The platform is intuitive, fast, and clearly built by people who understand how lenders actually operate. The loan management workflow is seamless from application through closing, and it keeps our team aligned at every stage.  Customer support has been outstanding. The team is responsive, knowledgeable, and genuinely invested in helping us optimize our processes.
> 
> **Cons**: If I had to point out a downside, it would be that there is so much capability within the system that it takes time to fully leverage all of its features.
> 
> Our experience with Baseline has been overwhelmingly positive. It has streamlined our origination and processing operations and improved team collaboration.

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### "Baseline is THE REAL DEAL\!" — 5.0/5

> **Kerby** | *4 February 2025* | Banking | Recommendation rating: 10.0/10
> 
> **Pros**: We love Baseline. The product is AWESOME and I don't know how we could run our business without it. We do a good volume and have a lot of applications. Baseline takes all the pain out of running a lending business\!
> 
> **Cons**: There isn't much to not like. We were using old school spreadsheets and they have allowed us to leave those behind.
> 
> The product and the support is great. When you use something that works, you know it was put together by people that have been there and done that and that is Baseline. It was built by people that were in the business doing what we do day in and day out, so they know what we need and they built what we need.

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## Links

- [View on Capterra](https://www.capterra.ae/software/1049444/baseline)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10009306/Baseline/> |
| en-AE | <https://www.capterra.ae/software/1049444/baseline> |
| en-AU | <https://www.capterra.com.au/software/1049444/baseline> |
| en-CA | <https://www.capterra.ca/software/1049444/baseline> |
| en-GB | <https://www.capterra.co.uk/software/1049444/baseline> |
| en-IE | <https://www.capterra.ie/software/1049444/baseline> |
| en-IL | <https://www.capterra.co.il/software/1049444/baseline> |
| en-IN | <https://www.capterra.in/software/1049444/baseline> |
| en-NZ | <https://www.capterra.co.nz/software/1049444/baseline> |
| en-SG | <https://www.capterra.com.sg/software/1049444/baseline> |
| en-ZA | <https://www.capterra.co.za/software/1049444/baseline> |

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