---
description: Get detailed information about Customer Lifecycle Marketing usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Customer Lifecycle Marketing Price, Reviews & Ratings - Capterra United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Customer Lifecycle Marketing](/software/101669/customer-lifecycle-marketing)

# Customer Lifecycle Marketing

Canonical: https://www.capterra.ae/software/101669/customer-lifecycle-marketing

> CLM automation tool that helps schedule and deploy email, voice, fax, text, and direct mail via drip/nurture marketing campaigns.
> 
> Verdict: Rated **4.3/5** by 4 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Customer Lifecycle Marketing?

Designed for B2B marketers, it is marketing automation software that helps earn, keep, and grow more high-value customers via campaign management, lead nurturing, email marketing, etc.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 4 Reviews |
| Ease of Use | 3.8/5 | Based on overall reviews |
| Customer Support Software | 5.0/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Right On Interactive
- **Founded**: 2006

## Commercial Context

- **Starting Price**: $300.00
- **Pricing model**: Per User
- **Pricing Details**: Annual and monthly subscriptions available.
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- A/B Testing
- CAN-SPAM Compliance
- Campaign Management Software
- Channel Management Software
- Contact Database
- Contact Management Software
- Customer Segmentation
- Customizable Fields
- Dashboard Software
- Drip Campaigns
- Email Marketing Software
- Event Triggered Actions
- Landing Pages/Web Forms
- Lead Management Software
- Lead Qualification
- Marketing Automation Software
- Mobile Optimization
- Multi-Campaign
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Negative Feedback Management
- ROI Tracking
- Reporting/Analytics
- Segmentation
- Social Marketing
- Subscriber Management
- Survey/Poll Management
- Template Management
- WYSIWYG Editor
- Website Visitor Tracking

## Support Options

- 24/7 (Live rep)
- Chat

## Category

- [Marketing Automation Software](https://www.capterra.ae/directory/6/marketing-automation/software)

## Related Categories

- [Marketing Automation Software](https://www.capterra.ae/directory/6/marketing-automation/software)
- [Campaign Management Software](https://www.capterra.ae/directory/30012/campaign-management/software)
- [Email Marketing Software](https://www.capterra.ae/directory/30013/email-marketing/software)
- [Customer Experience Software](https://www.capterra.ae/directory/30671/customer-experience/software)

## Alternatives

1. [Bitrix24](https://www.capterra.ae/software/113540/bitrix24) — 4.2/5 (984 reviews)
2. [EngageBay CRM](https://www.capterra.ae/software/178819/engagebay-marketing) — 4.7/5 (907 reviews)
3. [WebEngage](https://www.capterra.ae/software/143401/webengage) — 4.5/5 (32 reviews)
4. [Qnvert](https://www.capterra.ae/software/1070090/Qnvert) (0 reviews)
5. [Brevo](https://www.capterra.ae/software/132996/brevo) — 4.6/5 (3408 reviews)

## Reviews

### "excellent program to complement our online marketing strategy" — 5.0/5

> **Juan Cesar** | *6 August 2018* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: I really like this program because it focuses on retaining, loyalty and developing potential customers (prospects) something that most marketing programs ignore, thanks to this we can accompany the user during their life cycle and have more possibilities for new business .
> 
> **Cons**: It's a great program but I think the price of the software is a bit expensive.
> 
> With Customer Lifecycle Marketing I have achieved loyalty and development of many potential clients.

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### "Fantastic marketing automation that covers entire customer lifecycle" — 5.0/5

> **Dave** | *4 October 2010*
> 
> **Pros**: One of the best features that differentiates Right On from the rest of the competition (like Eloqua, Marketo) is their focus on the entire customer lifecycle.  Their service is not simply a pre-sale lead gen machine - it's a true marketing automation system that allows us to dynamically engage with prospects AND customers based on who they are (fit) and what they do (engagement) at any phase in their lifecycle.
> 
> **Cons**: Nothing worth noting
> 
> Right On Interactive is a small but growing team of smart marketers who "get it".  From pre-sale all the way through close and onto support, they're an ideal partner: always knocking themselves out to provide the best experience possible.  

I just reviewed what I wrote - sounds like I'm being paid by the company :-)  I'm not; simply a fan of their great service, great value and great results.  One of our primary goals is to drive advocacy - Right On Interactive has become a required/key component in achieving this goal.

Happy to accept calls/emails to discuss Right On Interactive further.

-----

### "Difficult to implement, but powerful if leveraged appropriately." — 3.0/5

> **Tim** | *14 April 2017* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: It gives you really great data and really powerful automation options that aren't available on most platforms. Their lead-scoring functionality is the best in the industry in my opinion.
> 
> **Cons**: Difficult to implement, messy when set up poorly. You need an expert at the helm.
> 
> I've used Right On's email software and I found it a little more difficult than average email platforms to implement. Once implemented, however, its lifecycle automation process is very powerful and one of my favorite ways to tackle marketing automation.

-----

### "ROI Customer Lifecycle Marketing" — 4.0/5

> **Bo** | *5 October 2010*
> 
> **Pros**: With the ROI Customer Lifecycle Marketing tool, we're able to automate important contacts with our customers. Based on customer behavior or status, the tool allows us to trigger email messages which drive customers to make repeat shopping visits to our stores.
> 
> **Cons**: None that I can think of.
> 
> I highly recommend ROI's Customer Lifecycle Marketing tool, as well as the expert services provided by the Right On Interactive team.

## Links

- [View on Capterra](https://www.capterra.ae/software/101669/customer-lifecycle-marketing)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/101669/Customer-Lifecycle-Marketing/> |
| en-AE | <https://www.capterra.ae/software/101669/customer-lifecycle-marketing> |
| en-AU | <https://www.capterra.com.au/software/101669/customer-lifecycle-marketing> |
| en-CA | <https://www.capterra.ca/software/101669/customer-lifecycle-marketing> |
| en-GB | <https://www.capterra.co.uk/software/101669/customer-lifecycle-marketing> |
| en-IE | <https://www.capterra.ie/software/101669/customer-lifecycle-marketing> |
| en-IL | <https://www.capterra.co.il/software/101669/customer-lifecycle-marketing> |
| en-IN | <https://www.capterra.in/software/101669/customer-lifecycle-marketing> |
| en-NZ | <https://www.capterra.co.nz/software/101669/customer-lifecycle-marketing> |
| en-SG | <https://www.capterra.com.sg/software/101669/customer-lifecycle-marketing> |
| en-ZA | <https://www.capterra.co.za/software/101669/customer-lifecycle-marketing> |

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