18 years helping Emirati businesses
choose better software

About BigSpy

Ad spy tool for people to draw creative inspirations for their new marketing campaigns.

Learn more about BigSpy

Pros:

It has integration of all ad networks even tiktok as well.

Cons:

Not sure yet, need to use the software some more before I talk $hit.

BigSpy ratings

Average score

Ease of Use
4.7
Customer Service
4.7
Features
4.8
Value for Money
4.6

Likelihood to recommend

8.7/ 10

BigSpy has an overall rating of 4.8 out 5 stars based on 2,430 user reviews on Capterra.

Have you used BigSpy before?

Share your experiences with other software buyers.

Filter reviews (2,430)

Brasovean
Brasovean
CEO in Romania
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Best bigspy

5.0 8 months ago

Pros:

Competitor Ad Research: BigSpy is known for its ability to see what your competitors are doing in terms of advertising. You can see their ad creatives, landing pages, target audiences, and more. This helps you understand what's working for them and avoid making the same mistakes. User-Friendly Interface: Many reviewers find BigSpy's interface to be easy to navigate and use, even for beginners.

Cons:

Focus on Popularity, Not Performance: BigSpy shows popular ads, but popularity doesn't always translate to success. There's no guarantee an ad with high impressions actually converted well.

Marcio
Senior Media Buyer in Brazil
Marketing & Advertising, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

BigSpy best spy tool

5.0 3 months ago

Comments: My overall experience with BigSpy has been positive, especially in terms of the depth and range of data available. The platform provides an extensive database of ads across different social media channels, making it easy to track trends, analyze competitors, and find creative inspiration. I found the search and filtering options useful for narrowing down results, and the analytics gave solid insights into ad performance across platforms. However, the learning curve was a bit steep due to the somewhat cluttered interface, and the platform occasionally lagged when running broad searches. While the subscription cost is on the higher end, the access to a broad set of ad intelligence tools and insights has been valuable for campaign planning and market research.

Pros:

Very good spy tool, i like this.What I liked most about BigSpy is its extensive ad database and powerful search and filtering capabilities. Being able to see real-time ad trends across multiple platforms—like Facebook, Instagram, and TikTok—has been incredibly useful for tracking competitors and discovering creative strategies. The advanced filters make it easy to narrow down results by industry, engagement level, region, and ad type, which helps in finding highly relevant insights quickly. The platform’s data-driven insights and transparency into what’s working for competitors really stand out and make it a valuable tool for refining our own ad strategies.

Cons:

What I liked least about BigSpy is its interface, which can be somewhat cluttered and confusing. While there is a lot of information available, the organization of options and filters isn’t always intuitive, which slows down navigation. Additionally, the platform can be a bit slow to load some data, especially for broader searches. Another downside is the cost; it's fairly high, and some of the more advanced analytics features are limited to the higher-tier plans, which may not be ideal for all users.

Elijah
Elijah
manager in Japan
Verified LinkedIn User
Airlines/Aviation, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

Hurry up and update the data.

2.0 2 months ago New

Pros:

Cheap Easy to use, fairly comprehensive data without regard to accuracy

Cons:

Lack of timely updating of data and inaccurate data

Dhruv
administartive in India
Health, Wellness & Fitness, Self Employed
Used the Software for: Free Trial
Reviewer Source

best Ad spy tool compared to others

5.0 2 weeks ago New

Comments: overall very good experience i loved to use this

Pros:

very easy to use i compared all by other ad spy found it very good to use it

Cons:

many options to select please choose auto options for some option

Carol
Owner in Brazil
Marketing & Advertising, Self Employed
Used the Software for: Free Trial
Reviewer Source

Great experience

5.0 last month New

Pros:

Easy to use, I can find everything I need for my business.

Cons:

Overwhelming number of adds to go through.

Boris
Coordinator in US
E-Learning, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

An essential tool for marketers!

3.0 2 months ago New

Comments: My experience with BigSpy has been fantastic! The platform is user-friendly and incredibly effective for ad analysis.

Pros:

I love that BigSpy combines all the essential tools for ad research in one place, making my work easier and faster

Cons:

Sometimes the platform can be slightly slow to load, especially when handling large datasets, but it’s manageable.

John
Assistant - Treasury in Zambia
Chemicals, 10,000+ Employees
Used the Software for: Free Trial
Reviewer Source

Bigspy Review - JR2025

5.0 last month New

Comments: Positive overall. Has a wide range of features which will help my business.

Pros:

The ease of use. I like the fact you can copy ads directly.

Cons:

Slow connection times for loading the ad creatives.

Edward
owner in UK
Apparel & Fashion, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Bigspy review

4.0 2 months ago New

Pros:

Good bank of information is available which is great

Cons:

Steep learning curve to begin, but you can soon pick things up

Victoria
Ecommerce Marketer in Nigeria
Marketing & Advertising, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

BIG SPY REVIEW

5.0 3 weeks ago New

Comments: good user experience gained some insights from the platform

Pros:

It's intuitive and easy to use, love it.

Cons:

most of the features are paid, don't like that

Mohamed
media buyer in Egypt
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

great spy tool

5.0 2 weeks ago New

Comments: saves me time and i like the popularity metric

Pros:

It's easy and affordable to use and has a lot of features

Cons:

affordable and has a lot of plans and features.

Ajay
Digital Marketing executive in India
Education Management, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

My Honest Review

5.0 6 months ago

Comments: My overall experience with BigSpy has been highly positive. The platform provides an impressive array of features that cater to both novice and experienced marketers seeking in-depth ad intelligence and competitive analysis. And the most i like its interface very easy to use

Pros:

I recently had the chance to explore BigSpy, and I must say, it stands out as an exceptional tool for competitive analysis and market research. What I liked most about BigSpy is its comprehensive and intuitive ad intelligence platform.

Cons:

While BigSpy offers a powerful suite of tools for ad intelligence and competitive analysis, there are a few aspects that could be improved. One area that I found less appealing is the platform's pricing structure. I think its Really Costly For n Individual Advertiser

Kseniia
CEO in Luxembourg
Cosmetics, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Comprehensive Insights with BigSpy - A Game Changer in Market Analysis

5.0 last year

Comments: My overall experience with BigSpy has been very positive. It has significantly enhanced our market research capabilities, allowing us to stay ahead of trends and adjust our strategies proactively. The insights gained from BigSpy have directly contributed to improving our campaign's ROI and helped in identifying new opportunities.

Pros:

What I liked most about BigSpy was its extensive database and the depth of insights it provides. The ability to track and analyze competitors' advertising campaigns across multiple platforms in real time is unparalleled. The user interface is intuitive, making it easy to navigate through vast amounts of data. The feature that stands out is the ad inspiration tool, which is a goldmine for marketing teams looking to create impactful campaigns. Additionally, the filtering options are incredibly detailed, allowing for granular analysis based on demographics, engagement rates, and more.

Cons:

One aspect I liked least about BigSpy was the occasional lag in data refresh rates. In some instances, the latest ads from competitors took a while to appear in the database. Also, the pricing can be a bit steep for small businesses or individual users, which might limit accessibility. Another minor inconvenience is the learning curve associated with mastering all the features provided; however, this is somewhat mitigated by the extensive documentation and support.

Kostiantyn
Consultant in Ukraine
Management Consulting, 1,001–5,000 Employees
Used the Software for: Free Trial
Reviewer Source

BigSpy review

4.0 5 months ago

Pros:

BigSpy provides a large amount of ad data across major platforms like Facebook and Instagram, making it easy to track competitors. The interface is user-friendly and doesn’t take long to get the hang of, even for beginners. The filtering options allow quick access to top-performing ads, and it’s a great tool for finding creative inspiration from successful campaigns.

Cons:

The platform lacks extensive data for smaller or niche platforms, which can limit targeting in specific areas. The pricing might be a bit steep for smaller businesses or solo marketers, and sometimes the data isn’t updated quickly enough for new campaigns. The dashboard could also benefit from more customization options to tailor it to individual needs.

Kashyap
CEO in India
Luxury Goods & Jewelry, Self Employed
Used the Software for: Free Trial
Reviewer Source

Powerful Ad Insights and Easy Tracking

4.0 5 months ago

Pros:

t provides deep insights into competitors' ad strategies across various platforms, helping me stay ahead in my campaigns. The user interface is intuitive, making it easy to track trends and discover top-performing ads. Plus, the ability to filter by industry, region, and platform allows for precise analysis. It’s a fantastic tool for improving ad creativity and maximizing ROI!

Cons:

t provides deep insights into competitors' ad strategies across various platforms, helping me stay ahead in my campaigns. The user interface is intuitive, making it easy to track trends and discover top-performing ads. Plus, the ability to filter by industry, region, and platform allows for precise analysis. It’s a fantastic tool for improving ad creativity and maximizing ROI!

Abdel
CEO in France
Wholesale, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Best Tools !

5.0 6 months ago

Comments: BigSpy has become an indispensable tool in our digital marketing arsenal. It saves us a tremendous amount of time by providing ready access to competitive insights, which allows us to craft more effective and targeted ad campaigns. The level of detail and ease of use makes it an essential resource for anyone serious about staying ahead in the competitive world of online advertising.

Pros:

What I appreciate the most about BigSpy is its vast and comprehensive database of ads across multiple platforms. The tool provides detailed insights that are crucial for understanding competitors' strategies and market trends. The interface is user-friendly, allowing for quick searches and filtering, making it easy to find relevant ads. Additionally, the ability to track ad performance over time is invaluable for refining and optimizing our own campaigns.

Cons:

The only downside I've encountered is that sometimes the data can be slightly delayed, especially with newly launched ads. However, this is a minor issue compared to the overall benefits the platform provides.

Ansar
CEO in India
Consumer Goods, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Amazing and time saver

5.0 6 months ago

Comments: My overall experience with BigSpy has been excellent. The platform offers powerful ad spying tools that provide in-depth insights and comprehensive data, which help streamline marketing strategies. The user-friendly interface and advanced filtering options make it easy to uncover top-performing ads, boosting overall campaign performance.

Pros:

Made life easy, time savind. also somebody who lacks research and tike can be really handy for them

Cons:

Trial and testing demands steps that you wanna get over ASAP

Khalil
Owner in France
Marketing & Advertising, Self Employed
Used the Software for: Free Trial
Reviewer Source

Looks good

5.0 5 months ago

Comments: My overall experience with BigSpy has been positive. It’s a useful tool for finding and tracking ads across various platforms, and it makes competitive research more streamlined. However, I would love to see more advanced analytics features added in future updates.

Pros:

I liked how easy it was to navigate and find competitor ads across different platforms. The interface is user-friendly, and the search features save time when analyzing ad campaigns.

Cons:

I haven’t found any major drawbacks so far, but it could be even better with more detailed filtering options or better insights on ad performance metrics.

Vadym
buyer in Ukraine
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

BigSpy is a fantastic tool

5.0 9 months ago

Pros:

I've been using BigSpy for several months now and it has significantly improved my ad campaigns. The ability to spy on competitors and see which ads are performing well is invaluable. The platform is user-friendly and offers a vast database of ads across various platforms. Highly recommend it for anyone serious about digital marketing.

Cons:

BigSpy is a fantastic tool for anyone involved in online advertising. The comprehensive ad library and detailed analytics have helped me optimize my strategies and stay ahead of the competition. It's easy to navigate and the customer support is responsive and helpful. BigSpy has become an essential part of my marketing toolkit

MABROUK
ceo in Morocco
Apparel & Fashion, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

useful and effective

5.0 10 months ago

Comments: good and easy and fast to implement with amazing results

Pros:

easy of use and good return on investment

Cons:

the designis very basic and was not updated

Matt
aCCOUNTANT in US
Accounting Software, Self Employed
Used the Software for: Free Trial
Reviewer Source

Review on this platform

5.0 4 months ago

Comments: My overall experience was phenomenal and I would definitely recommend this platform for other advertisers

Pros:

The variety of insights as well as ho easy it is to search information

Cons:

I really liked the platform and did not find anything particularly bad about it

Mykyta
Marketing Operations Manager in Ukraine
E-Learning, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Big Spy Review

5.0 5 months ago

Pros:

What stands out most about BigSpy is its versatility and extensive multi-platform coverage. It allows you to spy on ads across numerous platforms, including Facebook, Instagram, Twitter, Pinterest, TikTok, and even YouTube. This wide reach makes it ideal for marketologists who want to gather insights from a variety of ad networks.

Cons:

One of the downsides of BigSpy is that its user interface can feel a bit cluttered and less intuitive compared to other ad spy tools. Navigating through the vast amount of data can sometimes be overwhelming, especially for new users or those unfamiliar with the platform.

Nguyen
Marketing in Vietnam
Airlines/Aviation, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

BigSpy is good

5.0 3 months ago

Comments: The price is quite high and there is little research on the platforms

Pros:

Good experience with many good market research features

Cons:

The price is quite high and there is little research on the platforms

Kristie
Designer in Vietnam
Arts & Crafts, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Review Bigspy

5.0 6 months ago

Comments: a great experience with lots of spy data which helps me a lot

Pros:

Friendly, easy-to-use interface for everyone, I believe this is a wise choice

Cons:

If big spy gives me more data from places as far away as islands, that's great

Cristian
Owner in Romania
Marketing & Advertising, Self Employed
Used the Software for: Free Trial
Reviewer Source

The best ADSSPY

5.0 3 months ago

Pros:

The feature of being able to be inspired and spy other competitors ads

Cons:

Everything is awesome! I had no problem using any of the features

Philippe
MARKETING MANAGER in Portugal
Marketing & Advertising, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Good to Test

5.0 3 months ago

Comments: they gave as free features but still feaguring out

Pros:

Most popular app for dropshippers and ecommerce

Cons:

nothing to declare atm because im just testing