---
description: Get detailed information about Nielsen Marketing Cloud usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates.
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title: Nielsen Marketing Cloud Price, Reviews & Ratings - Capterra United Arab Emirates 2026
---

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# Nielsen Marketing Cloud

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> Cloud-based planning tool that helps measure, analyze \& gain insights into sales \& marketing data \& drive innovation across operations.
> 
> Verdict: Rated **4.4/5** by 14 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Nielsen Marketing Cloud?

Designed for advertisers, agencies, CPG retailers \& manufacturers and media owners, it is a cloud-based marketing analytics platform that helps plan and measure sales and marketing activities.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 14 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support Software | 4.1/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 4.1/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Nielsen

## Commercial Context

- **Pricing model**: Per Feature
- **Pricing Details**: Contact Nielsen for pricing details.
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Brazil, China, Finland, France, Germany, Indonesia, Italy, Japan, Poland, South Korea, Spain, United States

## Features

- Budgeting/Forecasting
- Campaign Tracking
- Collaboration Tools
- Dashboard Software
- KPI Monitoring
- Marketing Calendar
- Media Planning
- Multi-Channel Attribution
- Performance Metrics
- Project Management Software
- ROI Tracking
- Roadmapping
- Spend Management Software

## Support Options

- Email/Help Desk
- Phone Support

## Category

- [Marketing Planning Software](https://www.capterra.ae/directory/30964/marketing-planning/software)

## Related Categories

- [Marketing Planning Software](https://www.capterra.ae/directory/30964/marketing-planning/software)
- [Marketing Analytics Software](https://www.capterra.ae/directory/31018/marketing-analytics/software)

## Alternatives

1. [Google Analytics 360](https://www.capterra.ae/software/177042/google-analytics) — 4.7/5 (8089 reviews)
2. [HubSpot Marketing Hub](https://www.capterra.ae/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
3. [Jungle Scout](https://www.capterra.ae/software/210662/jungle-scout) — 4.7/5 (280 reviews)
4. [Lebesgue](https://www.capterra.ae/software/1019489/lebesgue) — 4.9/5 (43 reviews)
5. [Reportei](https://www.capterra.ae/software/180418/reportei) — 4.7/5 (241 reviews)

## Reviews

### "Smart marketing" — 4.0/5

> **lasha** | *28 July 2021* | Computer Networking | Recommendation rating: 9.0/10
> 
> **Pros**: This platform is very modern, practical and most importantly very simple
> 
> **Cons**: The downside was I couldn’t see anything but it could have been more multifunctional
> 
> 1 year since I started using Nielsen Marketing Cloud it has made my job much easier. I advise everyone who does not use this platform to use it by all means

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### "Nielsen on the Go" — 4.0/5

> **Claudine Lizz Capawa** | *30 April 2022* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: I like the way it handles with the analytical explanation of giving a status and updates of the internal and external perception of Marketing analysis. it gives forecast and trending oracle perse. It resolves the data analytics content.
> 
> **Cons**: I usually encounters with this platform the longevity of its market research presentations towards the panelist. I often get bored on it and somehow doesn't like to answer anymore. Anyhow, I would like to continue since i do have some pays to it.

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### "Verification - Nielsen" — 3.0/5

> **Junde** | *25 July 2019* | Marketing & Advertising | Recommendation rating: 5.0/10
> 
> **Pros**: Able to get the analytics/reporting that was required
> 
> **Cons**: Trafficking and analytics can be improve

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### "Nielsen makes its easy to calculate data that we can then provide to customers." — 5.0/5

> **Verified Reviewer** | *9 May 2018*
> 
> **Pros**: The support team is amazing,  they have the most accurate  data in the world and they are able to give estimates immediately.
> 
> **Cons**: The building of segments vs. audiences is confusing, and often times you have to wait for all of the data to load before you can even begin building estimates.

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### "Advanced level of marketing" — 5.0/5

> **valerian** | *27 July 2021* | Telecommunications | Recommendation rating: 9.0/10
> 
> **Pros**: The software is very useful. It provides many features. and gives me opportunity to plan marketing process and understand customers needs.
> 
> **Cons**: The software needs some trainings to use. The other disadvantages i didn't notice.
> 
> Overall i'm satisfied with this software. It helps me a lot. It shows me tu ways how to meet customers needs and satisfy them.

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## Links

- [View on Capterra](https://www.capterra.ae/software/173306/nielsen-marketing-cloud)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/173306/Nielsen-Marketing-Cloud/> |
| en-AE | <https://www.capterra.ae/software/173306/nielsen-marketing-cloud> |
| en-AU | <https://www.capterra.com.au/software/173306/nielsen-marketing-cloud> |
| en-CA | <https://www.capterra.ca/software/173306/nielsen-marketing-cloud> |
| en-GB | <https://www.capterra.co.uk/software/173306/nielsen-marketing-cloud> |
| en-IE | <https://www.capterra.ie/software/173306/nielsen-marketing-cloud> |
| en-IL | <https://www.capterra.co.il/software/173306/nielsen-marketing-cloud> |
| en-IN | <https://www.capterra.in/software/173306/nielsen-marketing-cloud> |
| en-NZ | <https://www.capterra.co.nz/software/173306/nielsen-marketing-cloud> |
| en-SG | <https://www.capterra.com.sg/software/173306/nielsen-marketing-cloud> |
| en-ZA | <https://www.capterra.co.za/software/173306/nielsen-marketing-cloud> |
| fr | <https://www.capterra.fr/software/173306/nielsen-marketing-cloud> |
| fr-BE | <https://fr.capterra.be/software/173306/nielsen-marketing-cloud> |
| fr-CA | <https://fr.capterra.ca/software/173306/nielsen-marketing-cloud> |
| fr-LU | <https://www.capterra.lu/software/173306/nielsen-marketing-cloud> |

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