---
description: Get detailed information about Looker usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates.
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title: Looker Price, Reviews & Ratings - Capterra United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Business Intelligence (BI) Software](/directory/23/business-intelligence/software) > [Looker](/software/169053/looker)

# Looker

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> Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights.
> 
> Verdict: Rated **4.5/5** by 282 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Looker?

Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 282 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support Software | 4.5/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Starting Price**: $2,000.00
- **Pricing model**:  (Free Trial)
- **Pricing Details**: Contact Google directly for pricing information.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile)
- **Supported Languages**: Brazilian Portuguese, English
- **Available Countries**: Australia, Brazil, Canada, United Kingdom, United States

## Features

- API
- Ad hoc Reporting
- Alerts/Notifications
- Annotations
- Attribution Modeling
- Audience Targeting
- Behavioral Analytics
- Campaign Management Software
- Campaign Tracking
- Collaboration Tools
- Conversion Tracking
- Cross Channel Attribution
- Customizable Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Management Software
- Data Visualization Software
- Data Warehousing
- Drag & Drop
- Forecasting
- Forms Management
- Functions/Calculations
- Goal Setting/Tracking
- High Volume Processing
- Interactive Reports
- Mixed Methods Research
- Mobile Access
- Mobile Reporting
- Multi-Touch Attribution
- Multivariate Analysis
- ROI Tracking
- Real-Time Analytics
- Regression Analysis
- Reporting & Statistics
- Reporting/Analytics
- Scheduled/Automated Reports
- Search/Filter
- Self Service Data Preparation
- Strategic Planning Software
- Text Analysis Software
- Time Series Analysis
- Time on Site Tracking
- Trend Analysis
- User Interaction Tracking
- Visual Analytics
- Visual Discovery
- Website Analytics
- Widgets

... and 17 more features

## Integrations (19 total)

- Google Ads
- Google Analytics 360
- Google Sheets
- Google Workspace
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Microsoft Excel
- QuickBooks Online
- QuickBooks Online Advanced
- Salesforce Sales Cloud
- Slack

... and 4 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Chat

## Category

- [Business Intelligence (BI) Software](https://www.capterra.ae/directory/23/business-intelligence/software)

## Related Categories

- [Business Intelligence (BI) Software](https://www.capterra.ae/directory/23/business-intelligence/software)
- [Business Performance Management Software](https://www.capterra.ae/directory/30051/business-performance-management-software/software)
- [Reporting Software](https://www.capterra.ae/directory/30053/reporting/software)
- [Web Analytics Software](https://www.capterra.ae/directory/30073/web-analytics/software)
- [Data Visualization Software](https://www.capterra.ae/directory/30696/data-visualization/software)

## Alternatives

1. [Microsoft Power BI](https://www.capterra.ae/software/176586/power-bi) — 4.6/5 (1870 reviews)
2. [Tableau](https://www.capterra.ae/software/77260/tableau) — 4.6/5 (2348 reviews)
3. [Google Analytics 360](https://www.capterra.ae/software/177042/google-analytics) — 4.7/5 (8089 reviews)
4. [MATLAB](https://www.capterra.ae/software/125813/matlab) — 4.6/5 (2090 reviews)
5. [Domo](https://www.capterra.ae/software/119119/domo) — 4.3/5 (329 reviews)

## Reviews

### "Easy tool to use" — 5.0/5

> **Willem** | *10 February 2026* | Computer & Network Security | Recommendation rating: 9.0/10
> 
> **Pros**: It seemed very easy for the team to use it. With all the online help we managed to get a new coder working on it quickly
> 
> **Cons**: The guys got stuck when loading lots of data. So its a bit slow. Support in cases like this is difficult to get
> 
> The price is ok..as our data was big query it made it work much better.i like the drag and drop which makes it easy

-----

### "Looker - next gen reporting" — 5.0/5

> **Robert** | *29 September 2024* | Automotive | Recommendation rating: 10.0/10
> 
> **Pros**: The most important feature for me is that I can have always up to date reports, connecting different data sources like different apps and sheets and updating the reports in real time saves me a lot of time and hard work. Creating a dashboard with different data is easy and straightforward and worth every second spend to learn how to create your it.
> 
> **Cons**: For a fist timer it was a little hard to get all data connected and create the charts and graphs as I imagined.
> 
> Looker is the perfect app for creating reports and a business dashboard. It is shareable and collaborating with different departments via sheets allows me to gather all the data I need fast and on time. It gives a good and complex overview over different parts of the business and department I work.&#10;The reports are easy to share or export to other as PDF or online report.

-----

### "My go-to for client reports" — 3.0/5

> **Alexandra** | *16 July 2025* | Marketing & Advertising | Recommendation rating: 6.0/10
> 
> **Pros**: The reports are very customable, you can design a report almost as if you were working in power point. Like a drag-and-drop of different type of charts, and everything is connected to the sources you integrate.
> 
> **Cons**: It takes time to understand the tool, the resources integration can be confusing when you start using it. Also many useful charts are not available unless you install extensions. Would be also good if you could connect more resources than just Google ones, for example Facebook or linked in, without having to pay a third party for this solution.
> 
> Once you understand the system, it gets easy to use and it’s very flexible. At the moment I am delivering 200 monthly reports with this source, works great and is reliable.

-----

### "Project lead and data analysts Looker Studio experience" — 4.0/5

> **Daniel** | *26 January 2026* | Utilities | Recommendation rating: 8.0/10
> 
> **Pros**: Overall Looker is a good platform to build and develop useful data visuals and developed dashboards. The main benefit is the plethora of compatible sources of data. Utilising a mix of G suite and Microsoft looker can pull data from both googles platforms and microsoft as well as CSV files. &#10;Understandably looker is optimised for the G suite. This is a great benefit. I heavily rely on Bigquery. Within 3 clicks I can connect a big query script to a looker dashboard and begin working on creating clear and coherent visuals on the back of the data. Looker does give several customisable options for visuals. Utilising various charts like box and whisper and line charts as well as being able to overlay several data sources to have a simple clear visual on how different data sources compare. This is a great tool to easily visualise things for non technical and techincal stakeholders alike. &#10;On the whole I have not experienced and significant issues or bugs within in looker studio which inistelf is a great postive.
> 
> **Cons**: One of the key visuals that would be useful in looker is a data heat map. There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I require. This data visual is available in Tableau and is a key benefit over looker for me as I look at geographical trends which are easily illustratable to non techincal stakeholders. &#10;Another con however is a standard across modern cloud platforms is the reliablity on a third party provider. When there are outages on google this renders looker useless until this is fixed. This results in delays to daily work which is out of your control as an end user.
> 
> Overall, my experience with looker has been positive. It provides a great selection of basic data visual tools and data integration options across several platforms. Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which competitors like Tableau provide. &#10;Use looker if you want a quick easy to pick up tool to create data visuals at a good standard. You may want to look at other options for more advanced options especially if you are communciating this data to senior stakeholders in a large company

-----

### "A Powerful and Customizable Data Visualization Tool" — 4.0/5

> **Matthew** | *17 September 2024* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele.&#10;&#10;The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it simple to detect patterns and insights.
> 
> **Cons**: Learning curve: Despite the app having a nice graphic user interface layout, the users are likely to face challenges in understanding how to use it especially new comers in visualising data.&#10;&#10;Such as it is in Looker Studio where there are numerous datasets most of which are supported, some custom or specialized datasets may have restrictions.
> 
> In conclusion, we liked the usefulness of Looker Studio in the team. The design and presentation of compelling and attractive dashboards stuffed with the right information has enhanced the way we make decisions based on data.

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## Links

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