--- description: Get detailed information about Lotame usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Lotame Price, Reviews & Ratings - Capterra United Arab Emirates 2026 --- Breadcrumb: [Home](/) > [Data Management Software](/directory/31003/data-management/software) > [Lotame](/software/168536/lotame) # Lotame Canonical: https://www.capterra.ae/software/168536/lotame Page: 1 / 2\ Next: [Next page](https://www.capterra.ae/software/168536/lotame?page=2) > Lotame is a global leader in data, identity, and technology, powering smarter, faster, easier digital advertising. > > Verdict: Rated **4.5/5** by 30 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 30 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support Software | 4.8/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Lotame Solutions - **Location**: New York, US - **Founded**: 2006 ## Commercial Context - **Starting Price**: $1.00 - **Pricing Details**: Contact Lotame Solutions for pricing details. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more ## Features - Audience Targeting - Behavioral Analytics - Campaign Management Software - Competitive Analysis - Customer Database - Data Capture and Transfer - Data Visualization Software - Information Governance ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support - 24/7 (Live rep) ## Category - [Data Management Software](https://www.capterra.ae/directory/31003/data-management/software) ## Related Categories - [Data Management Software](https://www.capterra.ae/directory/31003/data-management/software) - [Data Management Platforms Software](https://www.capterra.ae/directory/32261/data-management-platforms/software) ## Alternatives 1. [Salesforce Marketing Cloud](https://www.capterra.ae/software/7723/salesforce-marketing-cloud) — 4.2/5 (526 reviews) 2. [Salesforce Data Cloud](https://www.capterra.ae/software/1055120/salesforce-data-cloud) — 4.1/5 (9 reviews) 3. [Virtual Data Platform](https://www.capterra.ae/software/1071174/Virtual-Data-Platform) — 5.0/5 (2 reviews) 4. [Hevo](https://www.capterra.ae/software/176435/hevo) — 4.7/5 (110 reviews) 5. [Sparrow](https://www.capterra.ae/software/1065640/sparrow) — 5.0/5 (2 reviews) ## Reviews ### "Excellent Tool for Our Campaigns" — 5.0/5 > **Robert** | *19 November 2021* | Government Relations | Recommendation rating: 10.0/10 > > **Pros**: The audience modeling and data management tools are fantastic. > > **Cons**: None for us........everything works very well > > We utilize Lotame to develop audiences related to public affairs issues. They are critical to building successful, targeted campaigns, as well as powering tracking and analytics. ----- ### "Best of the best" — 5.0/5 > **Feliks** | *20 June 2019* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: - Ease of implementation - Ease of use post implementation - Depth of insights we're able to achieve around our customers - Robust 3rd party data options - Product innovation and enhancements - Great customer service > > **Cons**: Really can't think of any. They really listen to our feedback and always accommodate to their best ability. > > Has helped us gain a real understanding into who our client's customers are, what their demographic and psychographic compositions are and how we should be reaching them and communicating with them differently based on their personas and shopping stages ----- ### "Good platform to utilize" — 4.0/5 > **Verified Reviewer** | *24 September 2018* | Marketing & Advertising | Recommendation rating: 5.0/10 > > **Pros**: forward thinking, and also stable platform to operate > > **Cons**: Maybe needs a bit UI and UX upgrade to make it more user friendly and modern-look? ----- ### "The Power of Data" — 5.0/5 > **Hernan** | *28 November 2019* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Lotame has helped through the years to succeed in data collection for our partners, the technology they provide is top of the line, and the customer service their team provides is the base of the solid relationship we built through the years > > **Cons**: None so far, we are super engaged with the product, the team and service they provide. ----- ### "Lotame Review" — 4.0/5 > **neil** | *4 December 2019* | Automotive | Recommendation rating: 9.0/10 > > **Pros**: The UI is easy to use and it is very sufficient. > > **Cons**: The UI can be a bit slow sometimes, especially when trying to find the behavior in the Audience section. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.ae/software/168536/lotame?page=2) ## Links - [View on Capterra](https://www.capterra.ae/software/168536/lotame) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data