18 years helping Emirati businesses
choose better software
About Semrush
All-in-one digital marketing tool trusted by 7,000,000 users.
Competitive analysis isn't totally accurate, but about as good as anything else I've come across. They keep adding more and more features and there are a number of integrations that I really like.
The pricing can sometimes be ridiculous. I am a one many side-hustle "SEO Agency", and I am spending $100 bucks a month on the tool.
Filter reviews (2,280)
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Filter reviews (2,280)

Best keyword and seo audit tool for me.
Comments:
Semrush helps me to do technical analysis of any clients website, after analysis of website, i can make perfect report.
How can i improve website rank, any amatures can understand.
User interface and learning curve is very easy, even amatures can do well.
Pros:
Keyword magic tools is awesome helps me to identify new low targeted keyword with no time. As well other services, it also have domain search option to study website keyword and search volume metrics. Result of semrush is more accurate than others.
Cons:
I did not fins any lacking in this software. In this price range it gives a lot.
Best in class SEO tools
Comments: We've used it for the better part of a decade and it has consistently got better over that time. The latest Ai and local rank features have been awesome.
Pros:
SEMr has a set of tools that we use constantly; API integration allows us to make flows that take 20-30 min take just minutes and the keyword and domain research products are top-notch in the space.
Cons:
Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected that.
An Essential Tool for Digital Marketing
Comments: Overall, my experience with Semrush has been positive. It's a powerful tool for improving digital marketing performance.
Pros:
Very useful tool for digital marketing!!
Cons:
The interface can be a bit overwhelming for new users, and some features require additional time to learn. Pricing might be high for smaller businesses.
Do you like micro-transactions and predatory billing? SEM RUSH is for you.
Comments: AWFUL. It's a great product but being nickeled and dimed gets old.
Pros:
It's probably the best engine for research on a host of topics from keywords to competitor traffic. The tools are fantastic and the data is immense. They just put it behind micro-transactions, and trying to generate any report with any level of depth requires their highest tier for $600/M or $7K per year to generate the reports. If you are a small or mid sized business, prepare to either pay the fulll price or be extremely frustrated that every report you want to pull is behind a pay wall. Youll get an error message after spending 30 minutes setting up a report, and they just hope you'll pay through the nose.
Cons:
Do you like the feeling of being farmed for every dollar you have? Do you like mico-transactions and everything being blocked if you aren't in the highest subscription tier? SEM Rush is the micro-transaction and subscription BS model on steriods.
Alternatives Considered:
Powerful SEO all-rounder
Comments: I use semrush mostly for it's domain overview and keyword functions. It helps me to quickly assess competitors and potential clients, as well as for researching on-page topics. I'm very happy with my experience with on-page and technical SEO tools, though the off-page tools feel less powerful. I also use the local SEO package, though am considering switching to more custom products elsewhere.
Pros:
All in one tool that gives me a deep understanding of my work
Cons:
A little expensive and the link & on-page suggestions don't feel useful to me.
You get what you pay for
Comments: A worthy investment for all kind of SEOs, you get what you pay for and the features it offers will make many processes easier for you.
Pros:
The fact that it has many useful features that its competitors do not offer (or do offer, but not quite the same with the helpfulness). These include the on-page SEO checker, log file analyzer, backlink analytics (especially the toxicity score of harmful links targeting your domain on this one is unique and helpful), backlink gap and the map rank tracker for Local SEO. Makes the life of an SEO so much easier when compared to similar tools.
Cons:
The only downside of Semrush is its pricing. Especially if you are a freelance SEO like me. It is worth the investment but I think it may offer some discounts for one-person companies.
Loved the reports and analytics!
Comments: I really liked all the functionality of Semrush. There were a million reports and even after unsubscribing because of the cost, I still pull up old reports for information to this day. The writing assistant was the main reason we signed up for the program and after a while, I did start to feel like I had learned all I could from that part; however, if we signed up again, it would be for the wealth of reporting and analytics we can get from the program. They are so useful.
Pros:
So many tools and so many reports. There’s a wealth of information on Semrush, even if you have a free account.
Cons:
The cost. It was quite expensive and for a tiny team, it was a bit cost prohibitive.
Good tool if you use it 100%: Good writers marketplace and keyword discovery
Comments: Perfectly organised to take a tour for every section on the menu and create a to-do list for your SEO project.
Pros:
The keyword discovery is a must. You can study your competitors rankings and spot new oportunities. Once you have the ideas, you go to the marketplace searching for writers and your SEO job is half done.
Cons:
The tool cannot replace your brain. You need to add something special to your site, and the tool does not spot the "wow" factor on any site. But this is not its fault, just people that only work "filling the blanks" will have a 100% score and still no ranking
All in one seo tool for Marketers
Comments: The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have everything i need in an SEO tool, KW research, competetor analysis, On-page analysis whatever i need to do the sep, Wish they had and NLP planner and Inbuilt content writing tool.
Pros:
The Best SEO Tool i have used, It have Analytics, Keyword reaserach, and competetor analysis, Literally everything i could expect from an SEO tool.
Cons:
The Issue with them is the Keyword search volume and keyword dept analysis where ahrefs is better than them.
No Semrush No SEO
Comments: We use Semrush everyday and it is crucial to start a new project or make an offer to a new prospect.
Pros:
There are a lot of configurations, tools, information you can set and find in the admin panel to make your projects work properly.
Cons:
We think the cost is too high and there are a lot of limitations when you reach specific numbers of keywords or researches
Alternatives Considered:
Best for SEO and Promotional purpose
Comments: It gives me a platform that not only gives our competitors in that area insights, but also helps us with local SEO by providing keywords.
Pros:
Our website's movement in SERPs based on our selected keywords can be understood by using the SEMrush analytics tools. I can determine what we are doing well and where our SEO approach needs to be improved by monitoring our movement in the SERPs. Our performance on social media can be analyzed with its Social Media Toolkit.
Cons:
The usability isn't the best. Paying for a plan is highly costly.
Semrush Response
last year
Hi there! Thank you so much for sharing—we're happy to hear that. If you have any feedback about the UX & SEO features, feel free to connect with our Support team anytime. They'll be happy to help.
Prerty Good SEO Software
Pros:
It puts a lot of data at your fingertips which helps guide SEO work and direction. You can do a lot of things in one place including SEO, CWV checks, Listings Management, and Social Media marketing.
Cons:
It's not always 100% accurate, especially keyword rankings. It's best to use the data as a guide.
The top SEO tool for goal management and discerning avenues for growth.
Comments: Leveraging Semrush, we crafted effective keyword strategies, generated innovative content ideas, engaged with niche audiences, and boosted traffic through its high-quality backlink positioning techniques.
Pros:
Semrush stands out as a comprehensive and user-friendly toolkit. It's remarkable how effortlessly we can discover top-ranking keywords, stay current with trends, and schedule publications. The quality of the reports is impressive, and its seamless integration enhances the momentum of our online presence. I appreciate that the breadth of Semrush's search tools delivers actionable insights, while its straightforward implementation supports efficient exploration across diverse subject areas.
Cons:
I haven't identified any drawbacks with Semrush; instead, I've discovered only positive aspects that align perfectly with our requirements.
Semrush - SEO
Comments: Semrush is the most powerful search engine optimization tool i used until now.
Pros:
I know organic traffic is an important source of leads and sales and for this I use Semrush. It makes optimizing my website a lot easier. Keyword tracking is a great features that works very good, backlinks monitor helps in managing backlinks and suggest where you need others to more. Is an app packet with the best SEO resources for any website.
Cons:
Is a little costly for a small business.
Robust & Complex
Comments: It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity and cost may pose challenges for smaller users.
Pros:
Semrush offers comprehensive SEO and marketing tools, providing valuable insights into keyword research, competitor analysis, and site audits.
Cons:
The pricing can be a bit steep for small businesses, and I find the interface overwhelming at times due to the sheer volume of features.

Good Tool for Advanced SEO Work
Comments: Semrush is a amazing SEO tool that offers in-depth keyword research, site audits, and competitive insights. It's really beneficial, specially for a digital marketing person.
Pros:
The feature that I appreciate most about Semrush is its traffic overview, which allows us to see how much traffic each country is sending to our website. We can select from a large selection of keywords, including phrase match, broad match, and many others. Also the competitive analysis can be done through semrush which makes it even better tool.
Cons:
Its price and features everything is upto the mark. For me thete is nothing to dislike in Semrush.
Semrush is SEO Royalty
Pros:
You could compare multiple objects and workflows snowing your ranking and organic content opportunities
Cons:
The coast were slightly higher than other free sites

Does the job... and more
Comments: A really positive experience. I find it really easy to use.
Pros:
Semrush gives you all the important information in an easy to use interface.
Cons:
I haven't seen any cons thus far. It is all pretty straightforward
Happy Customer
Comments: SEMrush is a platform that I use at minimum once per week. I've overall had a positive experience and constantly recommend the platform to other marketing professionals.
Pros:
I like that the platform isn't overly complicated and the features it offers are really dialed in to help with digital marketing and SEO.
Cons:
The platform appears to have some glitches or lack of data, especially when it comes to mobile data.
A great product, but too pricey
Comments: While I loved Semrush, I can't justify the expense. I currently am purchasing two different products that when used together have the functionality of Semrush at a cheaper price.
Pros:
I loved the analytics, the Keyword tracking and all the research tools available.
Cons:
I hate the cost. It is very pricey and many smaller bloggers/businesses go together to get a monthly subscription. This goes against Semrush's terms of service. They know this is happening, but they turn a blind eye. People who follow the rules are penalized. I would love to see them come out with a basic plan that is half the cost.
Semrush- a great component to your complete marketing plan
Pros:
I like how robust the Semrush system is good at identifying and tracking SEO opportunities for your website and to help it rank better.
Cons:
It can be quite a bit pricey, and while there is a free version, it is very limited. Also, if they offered more automation that would be quite a feat for website owners!
Semrush - a complete Seo Tool
Comments: My experience with Semrush was overall quite good, I was impressed with the software, I really wish I could have budgeted it in and may try to do so as soon as my budget allows. If you can afford it you can't go wrong here.
Pros:
I like semrushs keyword research abilities, its what I use it most for. It has helped me find keywords that i was surprised ranked low on google search like "las Vegas bachelor parties' Finding this data along with how often they are searched has really made it easier to choose blog topics.
Cons:
My only gripes about semrush, is that for a beginner on a limited budget, the monthly cost was a bit high for me at the moment. Some of the tools were a bit advanced for a beginner as well, but they would become more useful as I got to understand them more.

Semrush the right hand for SEO agent
Pros:
From the very beginning of my SEO agent career I have been introduced to Semrush The most impressive part of this tool is that it is very easy to understand and use because of its simplicity and how it explains itself in every part of the journey.
Cons:
Even though Semrush being the most wonderful tool it has the downs as well for me this would be the on page tool which is built in the Semrush I think it needs some shaping to make it perfect
A little expensive but very useful
Pros:
What I like most about semrush is the competitor tracking, which is very clear, with all the necessary content.
Cons:
Not really any less appreciated but if they can revise the price a bit. Not everyone can afford it. On the other hand, it's worth pointing out that there's a free version. It doesn't give you access to everything, but it does the trick.
This SEO and marketing tool is the bee's knees!
Pros:
Piece of cake to set up projects and keep tabs on your marketing activities.
Cons:
Can be a bit of a gong show to use and takes a while to wrap your head around, eh.