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About Aha!
Aha! Roadmaps is the complete product management solution — set strategy, prioritize features, and share visual plans.
Combined with the excellent integration options, I would recommend evaluating Aha! whether you are a startup or looking to upgrade the PM function.
Often I'll need to completely refresh the page before I see my changes in the UI so it makes things a bit slower to use.
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Filter reviews (552)

Good product for strategy and roadmap planning
Comments: Good product and one of the best SAS solutions in the product strategy space. Hoping the new service model they are adopting doesn't alienate existing customers but time will tell.
Pros:
Ease of use, thoughtful design, ability to manage backlog of ideas and promote to a roadmap and subsequently JIRA for execution
Cons:
The service model that Aha! is evolving towards is self-service unless you subscribe to their Enterprise+ licensing tier and meet a certain minimum number of seats. Disappointing to not get the same level of service commitment that the company provided in their early days but they claim a "lean" servicing model per my recent discussions with their Customer Success department.
Alternatives Considered:
Never going back to Jira
Comments: Fantastic overall. So impressed with the product, as well as the service. Would definitely recommend.
Pros:
Very powerful software, and almost no learning curve compared to Jira. So much more intuitive despite having a ton of advanced capabilities. I especially love how easy it is to share information with non-users, without having to manually update spreadsheets or slide decks.
Cons:
The Roadmaps pricing is a bit steep, but the Develop pricing is affordable enough that it makes up for it.
Not worth
Pros:
It was simple to use, but this is only thing i can say.
Cons:
Sorry, but I did not like this program at all. It was not my cup of tea.
Aha! Labs Response
last year
Hi Jakub, Thank you for taking the time to leave a review. We are sorry to hear that Aha! was not a good fit for what you were looking for, but glad that you found it easy to use. If you are ever in need of a product management solution in the future we would be happy to help get you started and answer questions at [email protected].
Simple light tool for requirements management
Comments: A very light tool that works as intended for requirements management.
Pros:
A simple light tool for requirement elicitation and management.
Cons:
Any user can enter requirements, comment on requirements and track the progress.
Powerful and customizable solution for PMs with a steep learning curve
Pros:
Aha Ideas provides flexibility, security, and automation, allowing us to interact with customers at scale in a fashion that fits our business. Aha Roadmaps+ offers a very compelling product planning tool that integrates directly with our Jira instance. Aha regularly updates both products with new and compelling features. Aha also reaches out on a regular basis to check in, showcase new things, and troubleshoot any issues we're having.
Cons:
The seat-based licensing model prevents us from fully adopting Aha Roadmaps as our standard planning tool. Doing so would require our program managers, engineering managers, and designers to have paid seats. Also, as with other highly customizable tools, it's very confusing for the uninitiated. We've had to create extensive internal documentation for onboarding new product managers. Finally, we've been asking for a SOC2 report for years, Aha hasn't been willing to undertake this (ISO27001 is not equivalent).
Alternatives Considered:
Great Customer Service
Comments: Our customer support experience was great. The product is extremely sophisticated, and offers a wide range of functionalities for companies that are looking to have all teams in one space.
Pros:
Although we did not move forward with Aha as our solution, we had a wonderful experience with the Customer Support and Product Team. They were extremely supportive and helpful, and they were very gracious when meeting with us. We decided to go with another solution because of our unique and specific need; this was not caused by a bad experience or lack of functionality.
Cons:
There are some features in Aha - Ideas that we were looking for.
Great product
Pros:
Tons of functionality; quick responses from support
Cons:
Difficult to learn. Recommend going for Enterprise Plus Plan so you get that Concierge help!
This tool has become critical to my success as an executive
Pros:
The ability to connect strategy with plans and work being done towards business objectives.
Cons:
It takes some time to setup and understand but well worth the upfront effort
Aha is a great tool for product managers
Comments: Overall my experience with Aha has been excellent. The Aha team has made direct enhancements based on feedback I have provided. I enjoy using their product and working with them
Pros:
One place for all product related outputs that can be internal or external
Cons:
It can be confusing to find a roadmap once it is made
A robust solution for project management and agile execution
Pros:
Robust visualization toolbox. Highly customizable, with clean and professional design.
Cons:
Requires lots of clicks, could benefit from utilizing more suggested shortcuts / machine learning

Aha! is an excellent product management system
Comments: A very user-friendly and straightforward interface. It's fantastic that a single platform can be used to oversee everything from product to service management to strategic planning to operational reporting.
Pros:
A fantastic tool for project managers to use as a roadmap organizer. The ideas are fantastic, and the integration with Jira at the tactical level of engineering is functioning smoothly. Additional sophisticated features, such as various business modules, aid in the strategic direction of PM.
Cons:
It's odd that there aren't any external roadmap samples or case studies available from the makers of one of the greatest roadmap products in the world to aid with the design of your personal external roadmap.
Aha! Labs Response
2 years ago
Hi Brandon, Thanks for taking the time to write such a great review. It is wonderful to hear how Aha! is helping your organization achieve success across so many different teams and departments. I would encourage you to check out our guides which have great examples and best practices when it comes to roadmaps. Here is one you may find useful: https://www.aha.io/roadmapping/guide/product-roadmap/roadmap-examples. Otherwise our customer success team are all former product managers and would be happy to help! You can reach out to us at [email protected].
Aha takes product roadmapping to the next level
Comments: Aside from having every feature a product manager could dream of, working with Aha through the purchase process has been a very positive experience. Their customer support is fast, friendly, and helpful. I know if I had additional questions or needed help , their team would be there.
Pros:
Aha is incredibly feature-rich. It can handle ideation, business planning, product management, and so much more.
Cons:
With all the functionality, the learning curve is a bit steep. For example,
Aha! Labs Response
2 years ago
Hi Alexandra, Thank you for leaving such a glowing review! It is great to hear about how you are able to take full advantage of all the rich functionality in Aha! while your development team can remain in the tool of their choice. And you are correct our customer success team at [email protected] is here to help if you have any additional questions!
Alternatives Considered:
Using Aha for Education Assessment products
Comments:
We are introducing the product management function accross the business. Therefore introducing the departments and senior management to the functions of Aha has been my priority.
The multiple benefits have included, multi person access as a reviewer / viewer. Transparency of the portfolio roadmap, clarity and confirmation of epic and feature details and the development priorities.
A prime benefit has been the capabilityof the tech team and CTO to cost up the features and epics in more detail than previously, supporting investment requests.
Pros:
For my role as Head of Product Management: The strategic view of the product portfolio is all important for the company to see and for me to report. The functions I use most are the strategic and portfolio roadmaps, goals and linked initiatives. I absolutely love the dashboard function, especially for executive resporting. And now use the different workspaces for the different departments who are dependant on the product management scheduling, this is also an added bonus.
Cons:
I really wish the functions would allow clarity for Strategic objectives, rather than goals and support the framing of dependant team and individual OKR's. I also find it difficult to delete releases and features on the Strategic level workspace. It would benefit the different types of users to have the functionalities that they need and navigate to it easily. From my role as head of to the associate product manager, we have different uses and feature requirements.

Alternatives Considered:
An Amazing Tool to Align Strategy and Execution for Product Management
Comments: Great experience from setup to use. Fanatical customer support and the fact that they follow their founders "Lovability" mantra (within 95% ;-) It has made me successful in helping companies tie product execution to company strategy. AHA tools usually create artifacts to help keep all stakeholders aligned.
Pros:
Any organization that wants to be thoughtful, deliberate, and wants to link everything they build to the reason WHY they are building it should use this tool. It takes energy and effort to adopt, but the results are amazing. Every feature and release can be linked to a strategic element. In fact, what you are getting with AHA is not only a tool, but a best-practices thought model for product management (this can be challenging to implement but the rewards are high if you get through it. A key benefit is that once created, roadmaps and reports stay FRESH, meaning all changes to dates of features and releases are instantly reflected in your roadmaps and reports. No more updating Excel rows where cells are months!! Last but not least, their support is second-to-none!
Cons:
While I really like AHA overall, the UI has many challenges. There are many inconsistencies (some places have a save, other autosave, some screens have a URL, others don't, some settings can be applied to everything at once, others have to be set manually one-by-one). Also for a single page app, it often struggles with refresh after edit more than it should in 2021.
My Two Cents
Comments: My experience is positive and I was able to convince management to invest in additional licenses after being acquired and merged with a couple other technology companies. All companies in our new division have standardized on Aha as the Product Management tool.
Pros:
Support is great! We are a global company with cross functional teams on multiple continents. Aha enables the team to collaborate, and communicate our plans to management efficiently.
Cons:
Enforcing utilization. The tool is only as good as the data that goes in. It's been a bit of a struggle getting everyone to use the tool as part of their daily work vs. updating everything the day before I want a debrief on the plan.
Great product for project/portfolio management
Pros:
Lots of options for customizing initiatives and reports
Cons:
Pivot tables need twice refresh to reflect the changes. Network disruptions often cause filled out data to be lost
Product Management made easier!
Comments: As a Product Manager I definitely have seen improvements in my release planning and processes. Users can really visualize sprints, releases and backlog items and easily navigate throughout the system. Being able to share beautifully colored roadmaps with executives is a definite plus!
Pros:
Drag and Drop in the Workflow BoardDrag and Drop in Sprint Planning - easily move items to defer to later Sprint, move back into the backlog, etc.Easily move items from ideas to featuresIntegration with TeamSupport to quickly receive priority issues from customer support calls.
Cons:
Because there are so many features I feel like I am not taking advantage of everything. I find myself creating 'workarounds' for things I need to do when there may be a better way. However, the support is awesome!!
Aha! Labs Response
2 years ago
Hi Carol, Thanks for taking the time to write such a great review. It is great to hear how Aha! has helped make your life easier and share beautiful roadmaps! We have an extensive knowledge base if you want to dig deeper into any particular feature: https://www.aha.io/support. Or our Customer Success team are all former product managers and would love to answer any questions you may have at [email protected].
convenient Product Management tool
Pros:
product boards creation and managing ideas, customized layouts
Cons:
prioritization tool is not developed enough
Aha! Labs Response
2 years ago
Hi Kinga, Thanks for your review. We're glad to hear that our product boards and customized layouts are proving useful for your needs. If you have any ideas on how to improve the prioritization pages we would love to hear it in our ideas portal (https://big.ideas.aha.io/). Our product managers continuously review ideas when building out our product roadmap. As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions ([email protected]) you may have.
Love using this integrated with JIRA!
Comments: I'm just starting to get into using it in the last 2 weeks and using it to present my roadmap to business users, integrated with all of the sprint work that I plan using JIRA. The integration works great! I really love using these products together! I'm excited to get even more familiar with what JIRA can do!
Pros:
The JIRA integration is critical to my successful use of this tool as all of our sprint work is planned within JIRA!The Customer Support team is absolutely EXCEPTIONAL! They are all incredibly good at what they do and they get back to me just lightning fast whenever I have a question. Thank you so much!
Cons:
It's a little hard to navigate to some areas. I have a difficult time finding where integrations are configured and I sometimes can't locate the detailed error log when an integration fails.
Aha! Labs Response
2 years ago
Hi Ellene, Thank you for sharing such a positive review! It is great to hear how the Jira integration has helped you seamlessly connect product and sprint planning. And that you have had exceptional experiences with our customer success team! If you run into any integration troubles in the future we have an extensive knowledge base (https://www.aha.io/support/roadmaps/integrations) and a response team ready to help. We would love to keep answering any questions you may have! ([email protected])
Great customer support
Pros:
Tech support is excellent and fast.The integration with JIRA is very powerful, once set up.
Cons:
It's hard to find and create reports. The "Ideas" tab is confusing since it's similarly named to the "AHA Ideas" portal.
Aha! Labs Response
2 years ago
Hi, Many thanks for sharing your review. We are glad you had great support interactions and success with our Jira integration. If you run into any trouble with reports or ideas you can always check out our extensive knowledge base at https://www.aha.io/support or reach out to support at [email protected]. Our Customer Success team are all former product managers and would love to help!
Innovative Product Management Software
Pros:
It is advisable to use the customization and reporting tools. The integration options are straightforward to install and configure, and the support team responds quickly and effectively. The idea portal is an excellent resource. The help manual is incredibly detailed.
Cons:
It is recommended that you use the customizing and reporting tools. The integration options are simple to install and setup, and the support crew is responsive and effective. The idea portal is a fantastic resource. The user handbook is really thorough.
Aha! Labs Response
2 years ago
Hi Jessica, Many thanks for sharing your review! It is great to hear how Aha! is helping your organization achieve success. As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions you may have at [email protected].
Alternatives Considered:
Most valuable tool for me as PO in customer projects
Pros:
The roadmapping, release planning and feature boards.
Cons:
The price tag is deterring the organisation to adapt it fully.
Aha! Labs Response
2 years ago
Hi Michael, Thank you for your positive review! It is great to hear how Aha! is helping your organization achieve success. In regards to your comment on price, we offer a variety of plans to meet different organizational needs. Many customers find our Enterprise plan (https://www.aha.io/roadmaps/pricing) is great for balancing paid seats for folks who need to add and manage product data with unlimited seats for folks who just need to review and comment on data. But it is great to see your product and engineering teams staying in sync with the Jira integration. If you need any further help, please don't hesitate to send us a note ([email protected]). Our Customer Success team are all former product managers and would love to answer any questions.
Quick Support Response
Pros:
I am new to Aha! and was setting up my workboards. I was stuck at a place and contacted the expert team. [sensitive content hidden] guided me through the process.
Cons:
Have not used the product enough to write on this.
Aha! Labs Response
2 years ago
Hi Suchita, Thank you for your review. I am glad to see you have already had a positive experience with our great support team. For new users, we also have a very helpful overview (https://www.aha.io/support/roadmaps/strategic-roadmaps/introduction/get-started-with-aha) on getting started with Aha! Roadmaps. If you need any help in the future, our Customer Success team are all former product managers and would love to answer any questions you may have at [email protected].
Best project management application in the market !
Comments: Project management made easy .
Pros:
Aha provides lots of inbuilt utilities to control and deliver the entire projects , starts from the planning phase to delivery , it helps you to navigate smoothly . The leaderships will get greatly benefited out of this application.
Cons:
Even though it has got lots of features to offer , still the configuration of the application is not easy and straight forward.
Aha! Labs Response
2 years ago
Hi, Thank you for your review! It is great to hear how Aha! is helping your organization manage projects while keeping leadership informed of important updates. If you run into any issues with configuration or new features we have an extensive knowledge base (https://www.aha.io/support) and a responsive team ready to help. Our Customer Success team are all former product managers and would love to answer any questions you may have at [email protected].

Alternatives Considered:
Aha moments around every corner
Comments: Ability to produce a roadmap for the first time in company history while integrating that with Aha Develop for targeted sprints which has increased delivery time and quality of each release. The ideas portal has also been crucial to our business and engagement with our users.
Pros:
It is user friendly while being extremely robust as you get deeper into the functionality. So far I've found that almost everything is possible in Aha and sometimes just takes a little thought on how you want to achieve it that will fit your organization.
Cons:
I can't say there is anything that I don't like about this software. We're in the middle tier package and anything I would mention here is included in the highest tier.
Aha! Labs Response
2 years ago
Hi Sam, Thank you for sharing such a positive review. And for letting us know you are benefiting using the whole product suite including Aha! Develop. It is great to see that Aha! has helped you produce a high quality roadmap! As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions you may have at [email protected].