---
description: Get detailed information about B2B Wave usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: B2B Wave Price, Reviews & Ratings - Capterra United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Small Business eCommerce Software](/directory/31259/small-business-ecommerce/software) > [B2B Wave](/software/133836/b2b-wave)

# B2B Wave

Canonical: https://www.capterra.ae/software/133836/b2b-wave

Page: 1 / 3\
Next: [Next page](https://www.capterra.ae/software/133836/b2b-wave?page=2)

> Simple B2B eCommerce platform built for wholesalers with complex pricing and ordering.
> 
> Verdict: Rated **4.9/5** by 51 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses B2B Wave?

Brands, wholesale distributors, manufacturers, and suppliers.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 51 Reviews |
| Ease of Use | 4.9/5 | Based on overall reviews |
| Customer Support Software | 5.0/5 | Based on overall reviews |
| Value for Money | 4.9/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: B2B Wave
- **Location**: London, UK
- **Founded**: 2016

## Commercial Context

- **Starting Price**: $350.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Try free for 14 days.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Chinese, Danish, Dutch, English, Finnish, French, German, Italian, Portuguese, Spanish
- **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, New Zealand, Poland, South Africa, Spain, Switzerland, United Kingdom, United States

## Features

- Alerts/Notifications
- Billing & Invoicing
- CRM Software
- Catalog Creation
- Catalog Management
- Categorization/Grouping
- Communication Management
- Content Library
- Content Management System (CMS) Software
- Customization
- Database Publishing
- Delivery Management Software
- For Small Businesses
- Inventory Control Software
- Inventory Management Software
- Mobile Access
- Order Management Software
- Order Tracking
- Payment Options
- Pricing Management
- Promotions Management
- Reordering
- Reporting/Analytics
- SEO Management
- Search/Filter
- Shipping Management
- Shopping Cart Software
- Supplier Management
- Third-Party Integrations
- Warehouse Management Software
- Website Management

## Integrations (21 total)

- Adyen
- Avalara
- Brightpearl
- Fishbowl
- Mailchimp
- PayPal
- Paynote
- QuickBooks Enterprise
- QuickBooks Online
- Sage 200
- Sage 50 Accounting
- ShipStation
- Shopify
- Square Payments
- Stripe

... and 6 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support

## Category

- [Small Business eCommerce Software](https://www.capterra.ae/directory/31259/small-business-ecommerce/software)

## Related Categories

- [Small Business eCommerce Software](https://www.capterra.ae/directory/31259/small-business-ecommerce/software)
- [Distributor Software](https://www.capterra.ae/directory/30079/distribution/software)
- [B2B eCommerce Platform Software](https://www.capterra.ae/directory/31821/b2b-ecommerce-platform/software)
- [Catalog Management Software](https://www.capterra.ae/directory/30062/catalog-management/software)
- [Order Fulfillment Software](https://www.capterra.ae/directory/32618/order-fulfillment/software)

## Alternatives

1. [Adobe Commerce](https://www.capterra.ae/software/83890/magento-commerce) — 4.3/5 (655 reviews)
2. [Wholesale Suite](https://www.capterra.ae/software/204219/wholesale-suite) — 4.9/5 (88 reviews)
3. [Salesforce Commerce Cloud](https://www.capterra.ae/software/180822/salesforce-commerce-cloud) — 4.6/5 (97 reviews)
4. [Shopamine](https://www.capterra.ae/software/1048652/shopamine) — 5.0/5 (30 reviews)
5. [Cin7 Omni](https://www.capterra.ae/software/133133/cin7) — 4.3/5 (600 reviews)

## Reviews

### "JS PowerSolutions feedback" — 5.0/5

> **Simon** | *30 May 2025* | Electrical/Electronic Manufacturing | Recommendation rating: 8.0/10
> 
> **Pros**: Simple, fast support. Got my site up in a few days and it just works. Easy QB integration, and have nice structure.
> 
> **Cons**: As of now, it is great, but it feels like there's features to be added as I get more into the system.
> 
> Excellent\! Been thru support with several other options and yours is by far the best. No big custom coding needed.

-----

### "Would highly recommend B2Bwave\!\!\!" — 5.0/5

> **Hollie** | *15 November 2024* | Apparel & Fashion | Recommendation rating: 10.0/10
> 
> **Pros**: We have been working with B2Bwave now for 2-3 years and we wish we had it sooner\! The platform has saved so much time in what was previously a very manual \&amp; tedious way of creating orders \&amp; invoices. As a very bespoke company with lots of very bespoke options in terms of how our customers order with us, B2B wave has managed to cater to all of these efficiently when other platforms were unable to and this was our biggest issue in finding a partner and platform to work with. &#10;The integration with Xero is an added touch. With the click of one button, the information is transferred across \&amp; the the reconciliation of payments is fed back to B2B wave quickly with copies of the payments and invoices, easily viewable from our retailers accounts meaning we get far less enquiries from them now so we can allocate this time elsewhere\!\! Im really pleased with how the platform works together and how easy it is to use. Our retailers have also commented that it is one of their favourite portals to use compared to other Brand they work with. It is pretty, easy to understand and navigate. I would recommend to anyone looking for a similar solution in streamlining their order \&amp; invoice processing, especially if you are looking for a system to also look pretty from the front end (a main thing we were struggling to find).
> 
> **Cons**: No cons as such. In general when we ask for certain updates or provide feedback on things that are missing that would help us they are receptive to finding a solution. The main thing we are missing is the option of generating delivery notes. This is something we have fedback a few times and I would like to see this built quicker but they are actively open to looking into this and I do hope something they will implement soon.
> 
> Quick replies and support from the team. Pretty platform. Easy to navigate. Overall we love the system and so do our retailers who use it from the front end.

-----

### "COO / Co-owner" — 5.0/5

> **Brennan** | *15 October 2024* | Sporting Goods | Recommendation rating: 10.0/10
> 
> **Pros**: The learning curve of the platform is very low, allowing our company to get up to speed quickly and start selling products to our customers. Wave has been very open to making changes to their platform. I appreciate the person who helped onboard me (\[sensitive content hidden\]) and his willingness to listen and implement the changes we need to be as successful as possible using the platform. Additionally, Wave has made these changes at little to no cost. The cost of the system is very reasonable compared to competitors. Although we haven't used the API yet, it's great to know that the system has an open API, which will allow us to connect with various other systems in the future.
> 
> **Cons**: We would like more options for creating pages and customizing the overall look and feel of the site. While we can edit the HTML, it’s more limited compared to other systems like Shopify. That said, since we're using the system for B2B sales and not B2C, the need for extensive customization is low and not a critical factor for a B2B platform. It would also be great to see more information displayed on the dashboard.
> 
> Our overall experience so far has been great. I appreciate the responsiveness of their customer service and their willingness to get on a call to help when needed.&#10;\[sensitive content hidden\] is very helpful and really appreciate how much he has worked with our company.

-----

### "B2B Wave the best decision for our website" — 5.0/5

> **Cherry** | *8 November 2024* | Wholesale | Recommendation rating: 10.0/10
> 
> **Pros**: It is such a great platform so easy to use. Website looks amazing.&#10;I like how we can set customer pricing add data sheets lots of photos.
> 
> **Cons**: It does not work with MYOB. Understand it may be out of B2B Waves control. But it would be the icing on the cake for us.
> 
> Amazing the team at support are always willing to help. We spent a bit of time with them when we set our site up they were amazing. 6 years later they are still amazing adding the little extras to our site, answering our questions very promptly and friendly.

-----

### "Our experience with B2BWave" — 5.0/5

> **RICHARD** | *19 August 2024* | Import & Export | Recommendation rating: 10.0/10
> 
> **Pros**: Customer ordering more accurate and faster.&#10;Ease of use.&#10;Customer knows when products are out of stock.&#10;Orders can be saved for later and completed another day.&#10;Notification of products back in stock.&#10;Good support when I required help to change some things.&#10;Customer feedback has been really good. This is an example:-&#10;"The B2B site is as good as, if not better than the majority of B2B portals that we use \&amp; will probably get me round to taking in some new lines that I’ve meant to get round to for a while"&#10;We were manually inputting order data onto QuickBooks invoices prior to Using B2BWave and Quickbooks integration this removes 90% plus of the data inputting we were doing. Saving time and managing to fulfil more orders in the day.
> 
> **Cons**: Only negative we had from a customer point of view would be “quick order” as it’s still slower than uploading a system generated CSV or Excel file. Some B2B site offer the option of uploading (correctly formatted granted) \&amp; accepting an order by CSV to avoid the manual input. Although admin can do this on behalf of customers- is it a possibility for customers to do this in the future?&#10;No real back order system, we have to manually remove a backorder product and then do another order for the customer and then use the status to put on hold or in our case we use it for pre-orders and status changes to awaiting pre-order delivery. it would be helpful if back orders get put into a back order system.
> 
> Overall very positive. All those in our company that are currently using B2Bwave think its great.&#10;We have had great feedback from our customers and even those whom didnt want to change how they ordered are now enjoying the ease of ordering. &#10;Customers can now see pictures \&amp; desriptions, which they can use on their websites.

-----

Page: 1 / 3\
Next: [Next page](https://www.capterra.ae/software/133836/b2b-wave?page=2)

## Links

- [View on Capterra](https://www.capterra.ae/software/133836/b2b-wave)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/133836/b2b-wave> |
| de-AT | <https://www.capterra.at/software/133836/b2b-wave> |
| de-CH | <https://www.capterra.ch/software/133836/b2b-wave> |
| en | <https://www.capterra.com/p/133836/B2B-Wave/> |
| en-AE | <https://www.capterra.ae/software/133836/b2b-wave> |
| en-AU | <https://www.capterra.com.au/software/133836/b2b-wave> |
| en-CA | <https://www.capterra.ca/software/133836/b2b-wave> |
| en-GB | <https://www.capterra.co.uk/software/133836/b2b-wave> |
| en-IE | <https://www.capterra.ie/software/133836/b2b-wave> |
| en-IL | <https://www.capterra.co.il/software/133836/b2b-wave> |
| en-IN | <https://www.capterra.in/software/133836/b2b-wave> |
| en-NZ | <https://www.capterra.co.nz/software/133836/b2b-wave> |
| en-SG | <https://www.capterra.com.sg/software/133836/b2b-wave> |
| en-ZA | <https://www.capterra.co.za/software/133836/b2b-wave> |
| es | <https://www.capterra.es/software/133836/b2b-wave> |
| es-AR | <https://www.capterra.com.ar/software/133836/b2b-wave> |
| es-CL | <https://www.capterra.cl/software/133836/b2b-wave> |
| es-CO | <https://www.capterra.co/software/133836/b2b-wave> |
| es-CR | <https://www.capterra.co.cr/software/133836/b2b-wave> |
| es-DO | <https://www.capterra.do/software/133836/b2b-wave> |
| es-EC | <https://www.capterra.ec/software/133836/b2b-wave> |
| es-MX | <https://www.capterra.mx/software/133836/b2b-wave> |
| es-PA | <https://www.capterra.com.pa/software/133836/b2b-wave> |
| es-PE | <https://www.capterra.pe/software/133836/b2b-wave> |
| fr | <https://www.capterra.fr/software/133836/b2b-wave> |
| fr-BE | <https://fr.capterra.be/software/133836/b2b-wave> |
| fr-CA | <https://fr.capterra.ca/software/133836/b2b-wave> |
| fr-LU | <https://www.capterra.lu/software/133836/b2b-wave> |
| it | <https://www.capterra.it/software/133836/b2b-wave> |
| ja | <https://www.capterra.jp/software/133836/b2b-wave> |
| nl | <https://www.capterra.nl/software/133836/b2b-wave> |
| nl-BE | <https://www.capterra.be/software/133836/b2b-wave> |
| pt | <https://www.capterra.com.br/software/133836/b2b-wave> |
| pt-PT | <https://www.capterra.pt/software/133836/b2b-wave> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Capterra UAE helps millions of people find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of business software.","email":"info@capterra.ae","url":"https://www.capterra.ae/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.ae/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/user/CapterraTV"]},{"name":"B2B Wave","description":"B2B Wave is a simpler B2B eCommerce platform purpose-built for wholesalers and distributors managing complex pricing, catalogs, and ordering. It helps businesses digitize and automate the buying experience while supporting pricing, ordering, and account structures common in B2B commerce.\n\nThe platform brings online ordering, customer catalogs and pricing, quotes, and order management into a single self-service portal for customers, sales teams, and operations.\n\nB2B Wave improves order accuracy, reduces manual errors, and lowers operational costs.\n\nB2B Wave integrates with accounting, inventory, payment, and ERP systems, allowing wholesalers to modernize their B2B eCommerce experience without replacing backend systems.\n\nKey capabilities include: Branded B2B storefronts and digital catalogs, customer-specific pricing and quotes, bulk ordering and quick reorders, product and order management with bulk import/export, and a mobile ordering app for sales reps (iOS/Android).","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/a8368136-3c47-4fd2-9854-06ab7ceabe12.webp","url":"https://www.capterra.ae/software/133836/b2b-wave","@id":"https://www.capterra.ae/software/133836/b2b-wave#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ae/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":51},"offers":{"price":"350","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.ae/software/133836/b2b-wave#faqs","@type":"FAQPage","mainEntity":[{"name":"What Is B2B Wave?","@type":"Question","acceptedAnswer":{"text":"B2B Wave is a simpler B2B eCommerce platform purpose-built for wholesalers and distributors managing complex pricing, catalogs, and ordering. It helps businesses digitize and automate the buying experience while supporting pricing, ordering, and account structures common in B2B commerce.The platform brings online ordering, customer catalogs and pricing, quotes, and order management into a single self-service portal for customers, sales teams, and operations.B2B Wave improves order accuracy, reduces manual errors, and lowers operational costs.B2B Wave integrates with accounting, inventory, payment, and ERP systems, allowing wholesalers to modernize their B2B eCommerce experience without replacing backend systems.Key capabilities include: Branded B2B storefronts and digital catalogs, customer-specific pricing and quotes, bulk ordering and quick reorders, product and order management with bulk import/export, and a mobile ordering app for sales reps (iOS/Android).","@type":"Answer"}},{"name":"Who Uses B2B Wave?","@type":"Question","acceptedAnswer":{"text":"Brands, wholesale distributors, manufacturers, and suppliers.","@type":"Answer"}}]},{"@id":"https://www.capterra.ae/software/133836/b2b-wave#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Small Business eCommerce Software","position":2,"item":"/directory/31259/small-business-ecommerce/software","@type":"ListItem"},{"name":"B2B Wave","position":3,"item":"/software/133836/b2b-wave","@type":"ListItem"}]}]}
</script>
