--- description: Get detailed information about Vero usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra United Arab Emirates. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Vero Price, Reviews & Ratings - Capterra United Arab Emirates 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Vero](/software/132215/vero) # Vero Canonical: https://www.capterra.ae/software/132215/vero Page: 1 / 2\ Next: [Next page](https://www.capterra.ae/software/132215/vero?page=2) > Vero is a customer engagement platform built for B2C and B2B product-led teams. Segment your users and send automated journeys. > > Verdict: Rated **4.4/5** by 30 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Vero? B2C and B2B PLG companies building software. Includes SaaS, iOS and Android mobile apps and games, EdTech, marketplaces and tech-enabled service companies. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 30 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support Software | 4.7/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.0/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Vero - **Location**: Sydney, Australia - **Founded**: 2012 ## Commercial Context - **Starting Price**: $54.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Vero is priced based on your usage, including number of customer profiles stored, number of messages sent per month on each channel including email, SMS and iOS and Android push notifications and events tracked per month (customer activity tracked). The plans included here are our standard pricing tiers. We can provide custom pricing based on exact usage to better fit our customers' needs. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, France, Germany, Ireland, Japan, Netherlands, Norway, Sweden, United Kingdom, United States ## Features - A/B Testing - App Notifications - CAN-SPAM Compliance - CRM Software - Campaign Analytics - Campaign Management Software - Campaign Scheduling - Contact Management Software - Conversion Tracking - Customer Segmentation - Customizable Fields - Drip Campaigns - Dynamic Content - Email Marketing Software - Email Tracking Software - Event Triggered Actions - Landing Pages/Web Forms - Lead Management Software - Marketing Automation Software - Mobile Optimization - Multi-Channel Marketing - ROI Tracking - Reporting/Analytics - SMS Notifications - Segmentation - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor - Website Visitor Tracking ## Integrations (18 total) - Amazon Simple Notification Service (SNS) - Branch - Freshpaint - Google Analytics 360 - Hightouch - InnerTrends - Lexer - Mailgun - Mailjet - Make - Panoply - RudderStack - Segment - Snowplow BDP - Stitch ... and 3 more integrations ## Support Options - Email/Help Desk - Knowledge Base Software - Phone Support - 24/7 (Live rep) ## Category - [Email Marketing Software](https://www.capterra.ae/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.ae/directory/30013/email-marketing/software) - [Marketing Automation Software](https://www.capterra.ae/directory/6/marketing-automation/software) - [Push Notifications Software](https://www.capterra.ae/directory/30969/push-notifications/software) - [All-in-One Marketing Platform Software](https://www.capterra.ae/directory/32155/all-in-one-marketing/software) ## Alternatives 1. [Omnisend](https://www.capterra.ae/software/153508/omnisend) — 4.7/5 (836 reviews) 2. [Mailchimp](https://www.capterra.ae/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [MailerLite](https://www.capterra.ae/software/136603/mailerlite) — 4.7/5 (2256 reviews) 4. [Salesforce Marketing Cloud](https://www.capterra.ae/software/7723/salesforce-marketing-cloud) — 4.2/5 (526 reviews) 5. [Benchmark Email](https://www.capterra.ae/software/71152/benchmark-email) — 4.3/5 (195 reviews) ## Reviews ### "Data Driven Marketing Automation Platform" — 4.0/5 > **Anna** | *20 January 2020* | Internet | Recommendation rating: 8.0/10 > > **Pros**: This is by far the best customer success team I’ve worked with in email marketing. Not only do they respond within the hour, but they have a solution to my problem within the day. The software allows for great customization by letting more complex data flow from our data warehouse into the MAP. The API is an integral part of their product offering and the emphasis on event-driven email workflows means that ignoring it is missing a lot of the value. Because of this, leads will be able to receive the respective emails that are more focused on where they are in the buying funnel based on actions that they take. The workflows and behavior generated automatic emails have a great UI, making it very easy to see which emails contacts could be sent. I also really love having different environments to do email testing/building without “dirtying up” my actual sending environment. This is the only MAP I’ve seen that does this and it makes implementation and building out campaigns so much nicer. > > **Cons**: The software itself is more technical than others where it might not be user friendly to the general marketer. Unless your team has experience working with code and data management, you may need to partner with a technical person at your company (if you do, that is a pro given the technical freedom you have). The way staging and production environments are setup could be better. It works pretty well, but data mapping between the different environments is a bit tricky. For example, you aren’t able to delete properties and properties don’t auto-create across and environments or data doesn’t sync between the different properties to the respective contact. > > I cannot praise Vero’s customer support enough. \[SENSITIVE CONTENT HIDDEN\] are fantastic to work with and have great solutions for my team very quickly. I like the flexibility of Vero where we can do data focused marketing. It is challenging working with a platform with minimal users so you cannot collaborate or find resources, but Vero’s customer-centric approach makes for quick answers. ----- ### "Great event based architecture\!" — 4.0/5 > **Stephen** | *9 August 2019* | Hospital & Health Care | Recommendation rating: 8.0/10 > > **Pros**: My favorite part about Vero is how flexible it is for developers. You simply send up events, and Vero basically takes care of the rest\! > > **Cons**: We wanted to "hand off" managing Vero to some folks who were not developers, but that effort unfortunately did not succeed. We want to allow our clients to customize our templates too, but there isn't any sane way to let our customers do that without us having to do it for them. > > Amazing product, but we struggled to "hand it off" to less technical users ----- ### "Compare your automation needs with Vero's capabilities to see if it is a match for you" — 3.0/5 > **James** | *17 February 2018* | Information Technology & Services | Recommendation rating: 7.0/10 > > **Pros**: Compared against competing marketing automation tools, you will likely find Vero to be among the most affordable which often raises the question... why? Vero is a simple interface in which it is clear that UI is not at the top of the to-do list. That is not intended as an insult because you can easily navigate and find what you need, but it is not intended to visually wow. Vero works great for simple MA campaigns that do not require branching logic as you proceed through the campaign. If mid-campaign segmentation and targeting is in your campaign goals, Vero may not be the solution you are seeking. > > **Cons**: The platform's design leave something to be desired visually but it does not affect Vero's functionality. Campaign segmentation especially mid-campaign is lackluster and does not empower you to build complex or detailed campaigns. Your developer will need to connect and integrate many items prior to your marketing automation team being able to really get in and explore Vero so it requires a time investment prior to really knowing how well the solution might work for your needs. ----- ### "Great balance" — 4.0/5 > **Piotr** | *9 August 2019* | Hospital & Health Care | Recommendation rating: 9.0/10 > > **Pros**: - ease of use - simple features, but right for our needs: event based campaign triggers, localisation, segments - good customer support > > **Cons**: - slow and sometime unintuitive interface - although it is constantly improving ----- ### "Best emailsoftware I sued" — 5.0/5 > **Christian** | *20 December 2022* | International Trade & Development | Recommendation rating: 10.0/10 > > **Pros**: The functionality to add external data and user data in a predefined template is something I haven't seen much in other software. It's really easy to implement, especially for users with not a lot of HTML knowledge. We can automate pretty much every campaign with customized data endpoints, in different languages and our personalization has risen to another level > > **Cons**: Drag and drop editor could be improved with HTML blocks which can be pre-defined, so even users with 0 knowledge can create a mail in the exact same template > > We use Vero for our emailmarketing and multiple automated flows. It has been our biggest channel in generating revenue. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.ae/software/132215/vero?page=2) ## Links - [View on Capterra](https://www.capterra.ae/software/132215/vero) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data