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About Oktopost

Oktopost is a B2B social engagement suite that supports modern data-driven organizations.

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Pros:

It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.

Cons:

It is a lot to learn and it may be difficult for some people to fully understand the entire services they deliver -- Going through training webinars is most likely needed.

Oktopost ratings

Average score

Ease of Use
4.5
Customer Service
4.6
Features
4.2
Value for Money
4.4

Likelihood to recommend

8.3/ 10

Oktopost has an overall rating of 4.5 out 5 stars based on 104 user reviews on Capterra.

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Filter reviews (104)

Liliana
Liliana
GED in US
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: Free Trial
Reviewer Source

This platform transformed my approach to social media and improved my B2B marketing strategy.

4.0 2 years ago

Comments: Since I started using the platform, I have noticed a significant improvement in the efficiency and effectiveness of my social media strategies.

Pros:

What has impressed me the most about this platform is its ability to simplify and streamline all of my social media work because previously managing and measuring the impact of my social media efforts was a daunting task. But now, I have all the tools I need to manage my profiles efficiently and get measurable results.

Cons:

One of the drawbacks I have found is that the initial learning curve can be a bit steep.

Zoe
Sr. Director Communications in Israel
Computer Software, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Oktopost is Essential to our Company

5.0 2 years ago

Comments: Overall - Customer support is greatTransparency of roadmap is excellentThe product is developing continuously and the Oktopost team members listen to us.The pricing model of advocacy is not flexible. It is priced on a per seat per year. Regardless of engagement or number of accounts connected or use - It would be better if we could connect the whole company to the tool and pay based on the actual number of employees using it.

Pros:

We liked having the Social media management and the advocacy management on the same toolThe advocacy board has been upgraded and the data for the advocates is remarkable. We believe the new developments of the advocacy module are really in the right direction.

Cons:

The tools are not developed at the same level. Social media management is very good and has most of what we need at a good price, all accept reporting capabilities that are disappointing specifically measurements of engagement.The advocacy side needs more emphasis - it is functional but not that simple to implement in the company. First, we can't really make it ours, it is not set up for white labeling in terms that the advocates know the platform is oktopost, we can't make it look and feel like HiBob. Then the advocacy board needs more work. People have more than more profile connected have a harder time using it correctly

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

User Friendly - but VERY Basic

3.0 5 years ago

Comments: Generally like it but feel it might be for companies starting their journey out on social and employee advocay.

Pros:

It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.

Cons:

It doesn't inform a user when their profile is disconnected so someone can still be sharing daily without realizing it isn't going through. Doesn't allow media uploads like large video files for users to share - more link based.

Saima
Social Media Manager in UK
Information Services, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

A great tool!

4.0 2 years ago

Comments: Great customer service team, always at the forefront of integrations and API updates. Easy to use and set up new users with.

Pros:

The advocacy tool along with the general campaign management is great to use and very straight-forward. We've has more users of the platform than ever and it's accessible interface has led to a series of great campaigns and successes.

Cons:

The social BI tool is a little tricky to get the hang of. There is a lot of reporting errors that have come down to the data not being filtered correctly. There should be more of a hands-on approach in helping us setup our crucial reports.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Overall good social media management, but can use some polish

4.0 4 years ago

Comments: Overall good - once the two liked items in my review get addressed it'll be great.

Pros:

Integrations - Oktopost can be connected to the most popular social media accounts (Facebook, Twitter, LinkedIn, Instagram), Bitly, and Google Analytics.

Cons:

Editing recurring posts - our previous software would let us edit a whole series of recurring posts if we needed to do any updates to that series. With Oktopost, once you schedule recurring posts, you have to then edit them one by one if you need to. Scheduling - when scheduling, I want to see which days already have posts in them so we avoid overlap.

Jose
Jose
bachelor in US
Verified LinkedIn User
Internet, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

The leading tool for success

4.0 2 years ago

Comments: This platform transformed my approach to my business. What I appreciate the most is data and its ability to make my social media strategies scalable.

Pros:

What I liked the most about this platform is its comprehensive approach to social engagement. It has an ability to manage and optimize my social media strategies in a scalable and measurable way. It has been a real advantage for my business.

Cons:

I am very satisfied with the platform and its features. If I had to mention one thing that has disappointed me, it would be the lack of a post scheduling feature.

Felix Daniel
Felix Daniel
CEO in US
Verified LinkedIn User
Internet, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

The essential tool to enhance my marketing strategy

5.0 2 years ago

Comments: It has been highly positive. Since I started using the platform, I was able to significantly improve my marketing strategy. It provides me with the necessary tools to monitor and analyze my social media activities, allowing me to better understand my audience and make more informed decisions.

Pros:

I like this platform allows me to monitor and measure the performance of my posts across various platforms. With real-time insights into my audience engagement, I can make more informed strategic decisions and optimize my marketing efforts.

Cons:

While it's easy to use, sometimes I wish I could tailor it more to my specific preferences and needs.

Dan
Dan
Director of Digital Marketing in US
Verified LinkedIn User
Civil Engineering, 5,001–10,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Great Social Media Scheduling and Automation Platform

5.0 2 years ago

Comments: Our social media activity and performance has increased over 60% since starting to use Oktopost. We evaluated several other enterprise-level social media automation platforms (Sprout Social, Buffer, Hootsuite, etc), but found Oktopost the best fit and provided the best support

Pros:

Simple to integrate various social media platforms (LinkedIn, Twitter, IG, Facebook). Nice dashboard for analytics and reporting, as well as tracking all users (advocates) activity.

Cons:

Struggle with Instagram integration and automation (partly due to restrictions on Instagram platform), and also challenging to set-up and track conversions without help of a developer

Tony
Tony
Content Marketing Strategist in US
Verified LinkedIn User
Computer & Network Security, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Oktopost Easily Turns Employees into Social Advocates with Only a Few Clicks

5.0 3 years ago

Comments: It can be difficult to get employees on board with consistently sharing your company social posts, even if they want to. With this software the confusion and frustration is eliminated with an easy to use interface and quick process for sharing all company social posts. Not just for me but for all those internally who have been chosen to be advocates.

Pros:

The comprehensive dashboard with all available company social posts I can share. The ease of posting to my LinkedIn with only a couple of clicks. The ability to share immediately or in the future when the software determines it's the best time to share. It takes the guessing game out of it for me and the other selected advocates. I really love it.

Cons:

I have not experienced anything I wish was different. It works as I expect and empowers me to be a better promoter of my company's social media which is directly tied to our company goals. It functions as expected and I would not change the user interface.

Lucy
Lucy
Head of Content
Verified LinkedIn User
Internet, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: GetApp

Reporting, conversion tracking, advocacy - complete social reporting!

5.0 9 years ago

Comments: Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns. More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion. As an agency user, we're now Silver Oktopost Partners.

Pros:

- Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement. - HubSpot integration and detailed conversion tracking to better assess social effectiveness - Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter) - Feedly integration to make sharing industry content easy - Monitoring sections to view engagement and interaction - Campaign segmentation for easy use, scheduling and tracking

Cons:

In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics. Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue! A paid ads integration might be asking a lot but would be interesting to see.

Rafael
Copywriter in Portugal
Information Technology & Services, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

New features

4.0 2 years ago

Pros:

When you open a scheduled post, it eliminates the Boards and Topics selected.It should allow to post IG stories

Cons:

When you open a scheduled post, it eliminates the Boards and Topics selected.It should allow to post IG stories

Chelsea
Sr. Marketing Communications Manager in US
Computer Software, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

A great tool for social media management and employee advocacy

5.0 2 years ago

Comments: Overall it has been a very helpful all-in-one scheduling tool. I have used numerous different social management tools such as Hootsuite, Sprout Social, and Sprinklr, and Oktopost is now one of my favorites.

Pros:

I like how easy it is to get a comprehensive view of our different social channels and what's being published. It's also very simple to copy and duplicate posts, set automated publish times, and also share posts to our advocacy boards for them to easy share the posts with their networks. Overall the usage and set up is very intuitive and simple for our team.

Cons:

The reporting dashboards are helpful but you can't dig into specific details outside of the widgets that are available. We have also noticed discrepancies in reporting - LinkedIn often shows different native metrics than what we see in Oktopost.

Ale
Social Media Manager in Israel
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Great product, incredible customer service

4.0 2 years ago

Comments: Great. A+ customer care, excellent product, constantly improving

Pros:

They are a company that truly cares about its customers. They take and implement feedback, and this is shown through their product portal wherein customers can request a feature and other customers can rate how important that feature would be to them. The co-founder and head of product have joined called with me just to get my feedback. They make me feel like they've customized their product specifically for me, and I know I am not the only one who feels this way. Their advocacy tool is great, I have employees requesting to be given a seat. You can add multiple text options to each shared asset and employees can then choose and edit to their liking.

Cons:

The analytics don't always match up to native analytics

Virginette
Social Media Content Strategist in US
Computer Software, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

The best tool in the biz - with a team that's willing to listen and innovate

5.0 2 years ago

Comments: Great customer service and partnership with product/eng and my reps. There's a willingness to work with our needs, through collaboration and product innovation.

Pros:

The ability to see social's contribution to the marketing funnel, from click to conversion. Having advocacy baked in, instead of having to buy another tool. With advocacy baked in, you have a much more holistic picture of how social is contributing to the marketing org.

Cons:

Listening is still in its nascent stages.

Verified Reviewer
Verified LinkedIn User
Computer Software, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Fantastic calendar view

4.0 2 years ago

Comments: Very easy to use.

Pros:

I really like the calendar view where you can see all of the weeks posts and the information about them. It's easy to plot in a campaign.

Cons:

Sometimes hard to tag organisations and individuals into posts

Lesia
Senior Social Media Manager in Switzerland
Financial Services Software, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Great tool + amazing customer experience

4.0 2 years ago

Comments: Wonderful and responsive customer experience team - I get all my questions answer in time and always with a positive attitude.

Pros:

Simplicity for admins and end users - advocates. Easy to navigate, schedule and monitor the performance.

Cons:

Analytics part can be improved. We'd like to report on KPIs the same way they are present natively on social media platforms.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Great, affordable social media tool for any size organization

4.0 6 years ago

Pros:

Easy to use with a very small learning curve. Ability to create campaigns and tag them with campaign attributes is a plus.

Cons:

Reporting could be a bit more robust, along with the platforms ability to recommend the "best" time to post based on past performance. No Live Chat option can be frustrating, although email support is generally pretty quick (one business day).

Amal
Head of digital reputation and social media in France
Financial Services Software, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Great tool - easy to use - convenient - amazing support

5.0 4 years ago

Comments: Great ! I would highly recommend. Great way to gain time and set a proper social media strategy.

Pros:

How easy and convenient it is to use + regular new additional features added to the platform + amazing support from the team.

Cons:

I don't see any major downside. I am looking forward to be able to schedule stories from Oktopost.

Natasha
Digital Marketing Specialist in UK
Computer & Network Security, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Okto-perfect lol

5.0 8 years ago

Comments: Been using this tool for a while now. I still think there are some things it can improve on but honestly this is the best B2B social tool on the market without a doubt. Hopefully they have an IT team listening to and responding to feedback quick enough to build the platform even further. Thanks again guys for being so awesome x

Pros:

Campaigns, Streams, Advocacy Board User Management

Cons:

Hardly anything tbh - i think the streams area could have top level tabs. For example I want to have 5 streams in the UK and then have the same streams in French etc. So the tool might need to be considered from a GLOBAL company perspective but other then that it is a perfect tool.

Rahul
Paid Marketing Specialist in Canada
Management Consulting, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

User friendly B2B social media management tool

5.0 3 years ago

Pros:

Easy to use, intuitive interface, easy to manage different accounts on social media. I love it!

Cons:

If you accidentally archive the campaign, then the content associated with it vanishes and doesn't come back even if you undo it. If you can figure this out, that would be great!

Verified Reviewer
Verified LinkedIn User
Computer Software, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Easy to Use Social Scheduling Platform

4.0 6 years ago

Comments: Makes social media marketing quick and easy.

Pros:

Super easy to use, makes scheduling social campaigns on multiple mediums simple. The auto-scheduling is also useful. The platform chooses the best time to post based on analytics.

Cons:

You constantly have to reconnect your social profiles without warning. This is a pain if you had a bunch of social scheduled in advance because you don't know it never posted until it's too late.

Naqi
Salesforce Developer in Chile
Computer & Network Security, 5,001–10,000 Employees
Used the Software for: 6-12 months
Reviewer Source

OktoPost Review

4.0 4 years ago

Comments: Overall experience with Oktop post is really good and it has made our system really secure and we are now not worrying about the login security of our system

Pros:

The ease of use and security handling is the most powerful thing about this software

Cons:

The speed of code generation is really very fast it should restart when we on our mobile or system

Caitlin
Digital Marketing Coordinator in Australia
Computer Software, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Great Social Media Insight for ROI

4.0 8 years ago

Comments: Has been a massive step up from other tools we have used! Integrates with Marketo and Salesforce to give our sales team greater insight on what prospects are engaging with, and helps us attribute MQLs back to social media. Love the employee advocacy functionality too.

Pros:

Conversions, integration with Marketo

Cons:

A bit clunky sometimes

Oktopost Response

8 years ago

Hey Caitlin, Thanks for the great review! Always great to see that our users love the platform.

Margaret
Head of US Marketing in US
Used the Software for: 6-12 months
Reviewer Source

Oktopost is easy to use and intutive.

5.0 8 years ago

Pros:

Oktopost makes advocacy and social media management easy for our organization. It's easy to post updates to all our channels and to have employees repost.

Cons:

The dashboard and Manage post icons are different and it's confusing which one to operate from as both an employee advocate and a social media manager.

Verified Reviewer
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

Great and useful information from experts

5.0 7 years ago

Comments: Lots of valuable information to aid me in my daily practices

Pros:

It gives really informal yet valuable information. It is helpful in my companies business to business marketing strategy.

Cons:

I wish there was more content delivered to my email box, possibly every morning. A totally weird thing to like least, but I find it super helpful as I grow myself as a young individual in marketing.