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About Sprinklr

Reach customers across 35+ digital channels and track ROI at enterprise scale—from a single Unified-CXM platform. Only with Sprinklr.

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Pros:

Easy to integrate all the social media platform in one application and pull out data through out.

Cons:

Sprinklr can do almost everything but there are sometime few misses. It misses to fetch comments or the numbers in the reporting are sometimes different from actual channel analytics.

Sprinklr ratings

Average score

Ease of Use
3.8
Customer Service
4.0
Features
4.3
Value for Money
3.9

Likelihood to recommend

8.0/10

Sprinklr has an overall rating of 4.2 out 5 stars based on 85 user reviews on Capterra.

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Filter reviews (85)

Ksenia
Ksenia
HR manager in US
Verified LinkedIn User
Used the Software for: 1+ year
Reviewer Source

My experience with Sprinklr

5.0 7 years ago

Comments: We're able to promptly and effectively respond to all social media inquiries across all of the social media websites we utilize for our business. Along with this, we can quickly pull analytical insights to determine what it and is not working for us.

Pros:

How it combines all social media sites. Rather than having to search through each social media platform, potentially missing key comments by users, Sprinklr brings all of those comments into one, easy to use platform. Additionally, Sprinklr allows you to use tagging, which makes for easy analytical reviews with specific campaigns being currently run as well as comparison to previous campaigns.

Cons:

Still working out some glitches. Instagram direct messages do not currently pull through and that would be very helpful if that was resolved.

Verified Reviewer
Verified LinkedIn User
Management Consulting, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Everything A Big Business Needs

4.0 6 years ago

Comments: If you can afford it, I'd reccomend getting every module from Sprinklr to help manage your social media. But you have to have a dedicated team to learn and manage it and use it every day, otherwise it's a waste of money.

Pros:

You can do EVERYTHING from Sprinklr. It has features and modules that can easily make it your one-stop shop for marketing.

Cons:

It's an ever-growing platform, so you'll occasionally run into bugs. That wouldn't be an issue if Support wasn't understaffed, causing some tickets to not get picked up right away, or be sent off to the engineering team for months.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

I don't like it

2.0 4 years ago

Comments: I don't usually have to use the software but there are absolutely zero times that I have used 100% correct. Very complex but at the same time does not have all tools I need.

Pros:

The only thing I like is that I can see all social media account from the company I work for in the same software.

Cons:

I mostly use for Twitter and the search tool is really bad. There are also some content formats, such as poll, that I can't post with the software, something that makes my life pretty hard.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Great software

4.0 6 years ago

Comments: I'd use Sprinklr again for other clients. I hope in the future their tech support becomes a bit more developed.

Pros:

This software is easy to use and easy to customize. Our team was able to develop rules in the rule engine to make our community management processes as streamlined​ as possible. We also established in-depth​ labels for outbound content which aided in reporting.

Cons:

The customer service / technical support team could be hard to work with at times. Sometimes they did not understand our issue and others they took a very long time to return a response.

Verified Reviewer
Verified LinkedIn User
Retail, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Customer Care use is easy to use

4.0 6 years ago

Comments: It's more practical on the customer care end. It allows for more features to make the most out of reporting and collecting the data.

Pros:

They are always making improvements and providing webinars to help with newest features. When the new features are rolled out, they are always set up to be easy to use.

Cons:

You would really need to pay the top dollar to get what will work best on both marketing and customer care ends.

catherine
catherine
Marketing Communication Manager in Venezuela
Verified LinkedIn User
Used the Software for: 1+ year
Reviewer Source

a wonderful and powerful tool

5.0 7 years ago

Pros:

the Social Listening work flow is great It makes it very easy to monitor and act on untagged mentions across platforms, Its post tagging, reporting, and social listening functions are incredibly powerful.

Cons:

maybe it takes a lot of time to get your bearings within the tool. but once you get used to using the software the benefits and the use you can give it is incredibly good!

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Strong social publishing tool

4.0 6 years ago

Pros:

The analytics capabilities are stronger than competing products in terms of exporting data and organizing dashboards. After a training session, it's not that hard to use.

Cons:

Frequent issues with lag time on post tags being updated and analytics dashboards not working. Customer service/ support team is horrible. I usually end up figuring out the solution for them.

Verified Reviewer
Verified LinkedIn User
, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Powerful tool once you understand how to use it.

4.0 7 years ago

Comments: In-depth and actionable social listening. Ease of use with multiple community managers.

Pros:

I love the Social Listening work flow. It makes it very easy to monitor and act on untagged mentions across platforms.

Cons:

It's tricky to master the UX. Takes a lot of time to get your bearings within the tool. Training videos or technical support were lacking when compared to other tools in this category.

Pamela
Pamela
Account Manager in US
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

A must for any social media/account manager

5.0 6 years ago

Pros:

I use Sprinklr to schedule social media posts for work and I love it. It's very easy to store and organize assets, track performance and monitor daily activity. I'd honestly be lost without Sprinklr - it makes things so much easier.

Cons:

In terms of analytics, they're not always up to date. In a perfect world, they would be - but I understand that loading that information takes time. Usually within a week (sometimes less), the numbers are completely accurate.

Adam
Adam
Chief executive officer in Morocco
Verified LinkedIn User
Import & Export, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Reliable tool to have control all over the social media

5.0 4 years ago

Comments: We a company that runs a bunch of social media pages, to have this power of controlling all-in-one page it's an extremely powerful tool.
Sprinklr just makes your workflow easier with their service, never thought I will find something like this software. A huge thanks for making everything simple and clean.

Pros:

No more struggling on running different social media pages TWITTER + FACEBOOK + INSTAGRAM it combines all of them in one Content scheduling for the full month it's a big plus for the companies that run multiple platform and pages. The tracking dashboard made easy. Sharing contents across different platforms + Social listening Boards creator for storing photos, videos, and so on.

Cons:

A small lag problem. Would be better if the lag gets fixed a little but it still works perfectly for me

Taylor
Copywriter in US
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Great tool for analytics & publishing!

5.0 5 years ago

Comments: Sprinklr made my customer care work extremely easy and allowed for more efficiency on my part. It also allowed me to study incoming posts and analyze trends, which allowed me to keep track of recurring issues and work to solve them long-term. Overall, a great product, albeit expensive.

Pros:

I love how organized the interface is. Keeping track of and filtering incoming social media posts is made simpler than ever, and scheduling posts to go out is just as easy. The software is becoming increasingly intuitive, which makes it even easier to study the data presented and respond as appropriate.

Cons:

Customer service can sometimes be lacking unless you have a truly dedicated representative at your disposal. Additionally, there can be a little bit of a learning curve with some of the buttons and their respective icons as you navigate the interface for the first time.

Verified Reviewer
Verified LinkedIn User
Hospitality, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Sprinklr is best for big brands

5.0 3 years ago

Pros:

This is the best SMMS product that I know of on the market, I have been in social professional for nearly 9 years. It's great for social listening insights, community management, reporting, and publishing.

Cons:

I wish there was an Airtable integration for those not in the Sprinklr environment. Because of the cost we can't have everyone in it .

Daniel
Marketing Rep in US
Retail, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Social Monitoring Made Easy

5.0 4 years ago

Comments: This is great for multiple stores and responding to reviews

Pros:

I login to this program daily to respond to all social media Monitoring. This program makes life so easy to respond to user reviews.

Cons:

Sometimes this platform can be hard to navigate at times but once you learn it it’s very simplistic l.

Hannah
Clinician in US
Used the Software for: 6-12 months
Reviewer Source

hard to navigate

4.0 6 years ago

Pros:

I like that I am able to track all of my company's social media platforms through one simple interface. I also like that multiple coworkers can access the platform simultaneously to provide and allow for effective collaboration.

Cons:

The learning curve is extremely steep and while customer service offers support, it can be very difficult to master.

Hamza
Hamza
Founder in Türkiye
Verified LinkedIn User
Furniture, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Good but expensive

4.0 5 years ago

Pros:

Before I start to work here in my current job, I had an online flower store. At that time I've used Sprinkle for managing my social media channels and it helped me so much. The ability to showing audience profile valuable. With this feature you're being able to see your customers diversity. The other features are really helpful and easy to use as well but my favorite is audience profile.

Cons:

After I've used Sprinklr a couple of month, the price started to get not affordable for me. This is also related with the economic crisis in my country but it's pretty expensive by comparison with other tools though.

Kaylee
Editorial Associate in US
Consumer Goods, 10,000+ Employees
Used the Software for: 1-5 months
Reviewer Source

Using Sprinklr to Publish to Social Media

4.0 6 years ago

Pros:

Sprinklr has great metrics and allows you to monitor engagements on posts through categorized groups. You are able to organize how you see this engagement in a variety of ways, making it possible to easily get through responses to commenters and raise problems.

Cons:

Getting set up on Sprinklr can take a bit of time. It is not as clearly intuitive as some of the other publishing platforms I have used. In addition, it is hard to tag others in Facebook/LinkedIn posts when publishing through Sprinklr, as the platform isn't integrated enough to correctly tag.

Verified Reviewer
Verified LinkedIn User
Oil & Energy, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Sprinklr Review

4.0 6 years ago

Comments: As a team we've been able to respond to social media inquiries with ease. It's great to have our social content consolidated into one space. The social listening tools are probably the aspect my team enjoys the most. Using Sprinklr has definitely given us the opportunity for more robust reporting.

Pros:

Great customer service! And a very easy product to integrate into your social channel management. It's easy to upload content and use the tool as a means of approving and getting content live.

Cons:

We occasionally ran into bugs, but the service team was able to address our issues right away.

Edd
Edd
Vice President, Social Media Marketing in US
Verified LinkedIn User
Banking, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Great actionable insight

5.0 6 years ago

Pros:

Vast amounts of data, but packaged in a way that insight become usable.

Cons:

Setup can be tricky, but staff always available to help

Enes
Information Technology in Türkiye
Information Technology & Services, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

sprinklr

4.0 2 years ago

Pros:

Thanks to reporting and statistics, I can create a strategy for myself by looking at the data. This is my favorite feature.

Cons:

There is no feature that I dislike the most. The fact that it is both convenient and inexpensive makes the application stand out in its field.

Maritza
Digital Analyst in US
Marketing & Advertising, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

A great tool for moderation and content management!

4.0 8 years ago

Comments: The team has used it with multiple clients in order to gain insights for the listening module, set up alerts, and measure. We also work to manage all content through Sprinklr.

Pros:

Great for creating filters and different ways to cut and slice the mentions data. The moderation team can efficiently see all conversations and respond within the tool. The content is easy to upload and manage. The overview for social listening also works great to provide high-level and more in-depth analytics.

Cons:

For someone who has limited knowledge of social queries and Boolean logic, it can be hard to get used to the set-up to create queries and keywords. Depending on your mentions limit, you might not be able to track all competitor conversations.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Need for some improvements

3.0 4 years ago

Comments: The Sprinkler is very useful for companies and brands to allow Community Managers to control their social networks safely, but it has limitations and depending on the social network in, it can be even more complicated. Despite this, he is able to report good reports and also has a support interested in bringing improvements to the tool.

Pros:

What I like most about Sprinkler, is that it allows the control of all social media accounts, of a company or brand, in the same software. It has options to include tags in the contents, to generate reports with practicality.

Cons:

It is a complex tool with a high learning curve. It is difficult to understand all the possibilities that it has, and at the same time, it does not seem to have some management options that would be fundamental. Depending on the social network it is even more limited, as in the case of Linkedin. It's easier when you need it for simpler actions like posts, comments and sharing. In addition, it does not have translations into other languages, which is also a limiting factor.

Wynne
Communications Coordinator in US
Hospital & Health Care, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Not the best

3.0 6 years ago

Pros:

It’s easy to use and it’s got a clean design

Cons:

The take a tour video to learn about it only a minute long and if you want to do more training to learn about it, you have to pay. You can only post one picture at a time, not several which is annoying.

Stacey
Social Media ' Communication Strategist in US
Used the Software for: 6-12 months
Reviewer Source

Great

5.0 7 years ago

Comments: It has been easy to use and to navigate, too! Our company loves it without a doubt.

Pros:

We have enjoyed using Sprinklr for our social media needs and it definitely has great insight that helps us.

Becky
SMM in UK
Consumer Goods, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Comprehensive insights and analysis

4.0 2 years ago

Pros:

The level of detail you can get on reporting is fantastic, and once initial set up (which is relatively simple) is complete it's easy to use. More in depth than most social media reporting tools I've used

Cons:

It feels like there's a lot of capabilities i haven't yet got to - difficult to know where to start!

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Continuously Innovative

4.0 6 years ago

Pros:

Sprinklr has continued to innovate as the social media industry has changed, which is something we have found really valuable. The software changes to meet the needs of our clients.

Cons:

You have to be working with a certain amounts of accounts/clients to really make the investment worth it, as an agency.